Two speakers (A and B) discuss dealership marketing strategies in a short YouTube clip by Nate Tilley. Speaker A presents a case study of Lakeway Auto, a small independent dealership in Tennessee that—according to the speaker—sold 23 vehicles in its first month working with the presenters (without offering subprime financing) and that attribution (names, clicks) was tracked. Speaker B promotes an upcoming free online presentation and asserts long-term, non-paid-ad growth for his own business.
Chapters
So I'm going to show you some of those ads and that strategy. Let me show you on the front end, you know, a really successful dealership that we work with, Lakeway Auto. You know, this is a small independent dealership in Tennessee. And they have been really successful in implementing this inside their store. And I just like to share this because they have a ton of success. They post a lot of stuff that makes them look like a local, like they actually look like a local dealership. And so by placing these kind of things on social media and then running ads positioned in the same way, I'm not here to tell you, you, hey, we got a bunch of clicks on your ads or whatever. We want to sell cars at the end of the day, but this is a strategy that most dealerships aren't investing in because, you know, everybody wants fast sales and fast leads. This is a long term play. These guys here, they sold 23 cars. They don't even do subprime, you know, 23 cars. Their first month with us, they sold 23 vehicles. Match back. We got the direct attribution reports, the names, the clicks, everything.
If you want to know how this ecosystem works, I'm going to be doing a free online presentation upcoming. And if you're seeing this ad right now, that means there's still time, but not much. Guys, I am the key king of dealership marketing. And guess what? I haven't had to spend a dollar on paid ads all year and my business continues to grow. My clients aren't leaving. Okay, and why? I've got clients that have been with me for five years because we do a good job.
