A short YouTube monologue arguing that SMS marketing is highly effective: the speaker cites a ~96% open rate and ~56% response rate, stresses the need for opt-in consent on lead forms, and recommends owning contacts (email/SMS) off-platform (mentions Russell Brunson/ClickFunnels).
Approximately 96%.
Approximately 56%.
Russell Brunson / ClickFunnels.
SMS marketing is super powerful. People text these days. It's everything. Text message have like a 96% open rate and we see about a 56% response rate on text alone. So SMS marketing is huge. You gotta make sure that you're compliant, meaning that the leads you're texting for a business have opted in and agreed and consented to getting texts. And you can easily add in your lead form, in your survey, in your application, in your website, a checkbox that says, I want to receive SMS messaging from this company. Then it's all good to go. Then you can text them until they say stop. The beauty of this is you get to take someone off platform. Russell Brunson, click funnels. I'm sure a lot of you know about click funnels. He was huge on this idea of taking somebody off a platform so you can actually own them at that point. You own their email, you own their text, and you're not at liberty of Facebook ads, TikTok ads, anything. You can just send them a text message and reach them at any time.
