Nate Tilley on clients who want to blow up but have no direction. Collect their existing content to find what makes them unique, then build distinct viral hooks and proprietary framing so they become known for specific things, not generic program names.
Some clients, they don't have a lot. They're just like, yo, I just want to, like, blow up. Help me. Do whatever you want. Do whatever you think is best. That sucks. Like, that's really hard to work with them because they don't have much definition. So what we'll do is we'll go in and we'll find their YouTube channel. We'll take transcripts from their videos, we'll find anything we can that links to them, and we'll put that on here. Because the goal of marketing isn't just to spread some gimmicky stuff that could be used from one guy to another. It's to extract whatever's up here in the founder or the creator's mind and get that into the marketing. Because if you look at all the unique that have blown up, look at Tai Lopez, look at Andrew Tate, even look at Andy Elliot. Kai told me on the podcast I went on, he's like, all these guys that blow up, what they have is they have about 12 different viral hooks, okay? And these are things that they're known for. And you can become known for something that only you set. And the entry level to that is, like, you have your own ip, you have your own unique process, or you have your own, like, lead magnet or your way of framing things. The last thing you want to do, like, I called my program Scale, and nobody really remembers that because everybody calls their stuff scale. So you. You want to have your own things that you start coining.
