Nate TilleyCo-Founder, ROAS · Direct Response Expert

Sometimes we forget—people are often more primed than we think.

Name: Sometimes we forget—people are often more primed than we think.
Uploaded: 2025-05-30T22:46:36+00:00
Duration: 50 s
Channel: Nate Tilley
Description: A short excerpt from a YouTube video by Nate Tilley (uploaded May 30, 2025) discussing ad campaign performance. The speaker reports that a creative…

30 May 2025 · 1 min

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A short excerpt from a YouTube video by Nate Tilley (uploaded May 30, 2025) discussing ad campaign performance. The speaker reports that a creative targeted to women roughly doubled booking rates for website leads (not form fills), achieved about $8 cost per website lead, and that women targeted show up reliably. The speaker suggests replicating the approach for adult classes and notes that 'Jeff' is now supporting similar campaigns. The clip is a proof-of-concept update emphasizing video ads and direct call-to-action creatives.

Questions this video answers

Nate Tilley (uploaded May 30, 2025).

About $8 per website lead.

Targeted to women only.

Booking rate (the creative 'doubled' booking rate for the targeted audience).

Chapters

Sometimes we forget that people are like already more primed than we expect. We always go back to like level one. But like a lot of these people like are probably already more nurtured. So, you know, like things like this is where they actually need to see. So I'll show you guys. Like this one doubled almost as booking rate single handedly. We targeted it to just women and it's getting like $8. These are website leads, so these aren't lead forms, these are actually leads on their website. Yeah, I mean it's working really well for booking women and the women show up a lot too. So I think emulating the same thing for adult class makes a lot of sense. And now that we have access to Jeff, who's amazing, this type of thing, like more of the stuff that we're running these days is more along those lines. And then of course we do have the direct call to action ones. Yeah, these videos are amazing. This is working really well. So we just wanted to show your proof of concept and it's really working on the ad side.