Nate Tilley breaks down how agencies find clients: organic methods like networking and referrals versus paid ads on Facebook, Instagram, Google, and TikTok. The key is testing keywords and picking platforms where your niche actually hangs out.
And there's two ways to get clients. Okay, so the first one is organic hold outreach. So you're going to be networking and referrals. Like I said, your first client comes from somebody to know. Facebook and Instagram, super organic. Adding people that you know are a good fit for your service as friends on Facebook and Instagram. LinkedIn. LinkedIn is a powerful, powerful platform for meeting people. All sales professionals have it paid strategies. This is going to be Facebook and Instagram. Social advertising. This is the number one way that I've grown my business. Right, so you can run ads for your own agency to get clients and make direct offers. Google and YouTube, search and display. This is something that we're getting into, testing more and more, taking out keywords for people that type in, like how to grow my car dealership and people on YouTube, you know, search, you know, you can target certain videos and there's a bunch you can do there. I'm not an expert. I'll bring somebody in that can speak more on that. But yeah, and then there's other paid media platforms too, like TikTok, Snapchat, Reddit, Twitter, LinkedIn, Hulu. You got to ask yourself, what niche am I going at after, and where do they hang out at?
