A short video by Nate Tilley advising business owners to prioritize follow-up and nurturing processes to convert generated leads into deals. The speaker argues that perceived low lead quality often masks poor follow-up practices (not calling within five minutes, not sending text follow-ups, not using scripts), causing lost deals.
So many business owners are fixated on actually generating leads, but then when they generate the lead, they don't focus on their follow up and nurturing processes enough to actually convert those leads into deals. So oftentimes we're told that the lead quality is low. And in the businesses that tell us the lead quality is low, we look and ask them, well, are you calling the leads right as they come in within five minutes, are you sending them a text follow up? Are you following our scripts? And oftentimes we find out they're not. So many business owners are not putting enough emphasis on their follow up procedures and you're losing deals just by doing that.
