Nate Tilley shows how to filter out unqualified leads by asking about vehicle status, loan approval, and income upfront. Inventory-based carousel ads with detailed forms capture fewer but much better leads. He walks through the backend to show what submitted responses look like.
Other leads that are coming through the form leads. A lot of the ones that haven't responded yet. These ones are coming from a lot of inventory based ads, these carousel image ads and these, you know, different inventory ads like this. This is where a lot of those leads are coming from. And we've got new going and we've got use going as well. So these leads, you know, they're going to be a lot more cold. And this is the form they fill out. What's your current vehicle status? I don't own a vehicle, but need one. What are you planning to get your new vehicle? Have you been approved for a vehicle loan? How good or bad is your credit? What is your estimated annual income? This is a super strong form. We take them view the inventory on the website after that. It's a very strong form for sure. The leads that are coming through here have indicated a lot of different information, you know, so that's what we're doing right now. And then we've got Spanish as well. And I'm going to show you guys how on the back end you can see all this information that they're inputting. Okay. So it's just going to look like this. There's a Spanish ad, looks really well. Performing really well as well. Okay. And on that one, it's also a lead form that we're doing, sending people in through lead form.
