Nate Tilley shows how car dealerships lose sales by waiting to follow up. Instead, send social ad clicks straight to an application form, then immediately to a calendar where prospects book test drives on the spot.
And this is the simple system. It's top of funnel social media ads that run to this application that we make them fill out so that we know that they're serious. And then we redirect all traffic to an online scheduler where they can book a call. Most dealerships have a closed or an open loop process where somebody fills out a lead form on your website, they inquire on a vehicle, and then what happens? Oh, somebody will call you soon. 80% of the leads are coming in after hours. These days, if I'm looking at a truck and I just fill out something on your website, next thing I know somebody's going to call me and then I have to wait the next day. The next day I'm probably going to be busy, I'm going to be working and I might miss you guys. What we allow you to do is close that loop by allowing them to go the next step and to book a test drive. And just by adding this calendar widget at the end of your ads on the end of your website after somebody submits a lead, this increases your bookings tremendously.
