Nate Tilley breaks down why simple sales tactics work. He shows a case where $7,800 in ad spend generated 66 sales over four months, and explains how accessing quality customer data through Polk and IHS partners costs $250,000 but delivers better targeting.
66 total sales.
$7,800 over four months.
Four months.
About 17 sales per month.
$250,000 application fee.
This strategy. I wish it was more complicated, but actually, you know, the simple sells. You get this in front of the right customer. Guys looking for a BMW, show him this, he's a customer. I mean, it's just the sales cycle. You're hitting them perfectly where they're at. These guys, 66 total sales matches $7,800 they put into ads over four months, 17 sales a month. And this is like, you know, we've got so many case studies like this. I mean, it's just like the Polk data where IHS market cap partner and Polk data. I mean it's just and you could go through and get your own Polk, but the licensing agreement that we it's like a $250,000 application fee and that's where they give us access to some exclusive tools and also some other data and we get a better rate. So that's, you know, the whole model of what we're existing under.
