Nate Tilley shows dealerships how to send leads to custom surveys instead of straight to credit applications. Surveys collect budget, repo history, and income before routing customers to booking pages. A July example shows one client got 847 appointments, 312 calls, 1,204 form submissions, and 156 credit apps from this flow.
They would have a survey that they go to where they just click, you know, and give us the different information, what their budget is. And we can ask have they had a recent repo, how much down total monthly income. And when you get it in this format, you'll get the lowest cost per application versus if you just send people straight to your website credit app, you know. So we build these surveys out for you and then we've got these different templates that we can build out for your dealership specifically. And when somebody fills this form out, then they're going to go to a booking page, send them to a calendar page. We get to test drive, book through here right after they've already filled out the app. After they book, we send them to a thank you page. And what we actually do on the thank you page is we send them through to the next steps. If they want to view the inventory, they want to submit a finance application, they can call in through here. I'll just even show you their data too. Like the, the backend metrics, how we measure that. And we do a full report every month, we do a full breakdown and we're doing weekly, you know, reporting on different metrics and things like that. But every month we're going to go in here and like this is them in July. 120 appointments booked, 110 incoming call that they received. 550 new contacts form submissions. So that's lead forms. 264 credit app submissions. The credit app that you guys create on your own, or is it from my website? We have one that's built that gets all the main criteria and then we can customize it to your liking.
