Nate Tilley argues that Carvana proved consumers want frictionless car buying: online browsing, home delivery, no dealership visits. Dealers who rely on walk-ins are losing. The fix is letting customers specify what they want online, talk to salespeople remotely, and finalize terms before stepping foot in a showroom.
Look, I know Carvana went bankrupt, but they were still able to millions of dollars in sales. The question is why? Here's why. Because they nailed the user experience. Now, I know they went bankrupt. I know there's a lot of other things to that. We're not going to open up that can of worms. But the point is they nailed the user experience. People were able to tell them what they wanted, get it to their house, not have to step foot into a dealership. That's what people want. And if your ads, you're putting out ads and you're expecting people to just walk in your dealership, you're. You're dead wrong. People are not buying the way that they used to. People want to be taken care of. They want to feel heard. They want to feel a little bit coddled, like handheld. And that's just the day we live in. So you can't expect people to buy like they used to when we don't even shop how we used to. So what's the solution? The solution is modernizing your car buying process ever so slightly in order to present it in a way where people can interact with you in a more open way. They don't have to go to financing. They don't have to come into the dealership. They don't have to sit in the bank for hours. They can just put online what they're looking. They can get the options from you. They can work with your salespeople, work the deal out before they waste time coming down. If you're interested in this, click the link below and I'd love to show you how to get that started.
