*Stressful* SMMA Closing down a $1500/mo Pest Control Company

22 Dec 2023 · 141 min
2:20:50

Transcript of a sales call (YouTube video) where Nate Tilley and Chase pitch an SMMA service to Johnny (owner of a pest control business). Johnny describes his business (termite-focused, average termite job ~$1,800; this month he reported ~$14k from ~11 jobs; typical annual target ~$100k). Current lead sources: Thumbtack (leads ~$30–$35), HomeAdvisor (leads ~$60–$70), Yelp (~$750/month), Nextdoor (small spend). Nate outlines a 4-pillar system: (1) branding and high-quality ad creative, (2) automation and follow-up, (3) CRM (Shift CRM) to manage leads, (4) test/optimize/scale. Pricing discussed: homie offer was $2,000 startup (refundable guarantee if no jobs in 30 days) and $1,500/month management; recommended starting ad spend $30/day (~$900/month); CPA target discussed ~$500/job. Johnny is interested but hesitant about upfront and ongoing costs; they agree to onboarding steps and a potential trial.

Questions this video answers

$2,000 startup (first month) and $1,500 per month management.

$30/day (~$900/month).

Approximately $500 per job.

About $1,800 per job.

HomeAdvisor: ~$60–$70 per lead; Thumbtack: ~$30–$35 per lead; Yelp: ~$750/month; Nextdoor: small monthly fee (~$50) plus ad charges.

Chapters

More from Nate

youtube.com

6 Dark Marketing Tactics That Force You to Buy Anything

6mo ago
youtube.com

How To Know If You Need To Fire An Employee...

7mo ago
youtube.com

Great Businesses Don't Accept Every Single Prospect ❌

7mo ago
youtube.com

How I Used To Structure My Offers When I First Started 📈

7mo ago
youtube.com

The Exact Opener I Use On My Webinars 👌

7mo ago
youtube.com

How We Spend $27,000 a Day on Facebook Revealed ;)

7mo ago
youtube.com

What KPIs ACTUALLY Matter For Your Webinar 👀

7mo ago
youtube.com

Your Back-end Is Where Wealth Is Built...

7mo ago
youtube.com

How I Got My First Mentor/Client 👌

7mo ago
youtube.com

Reassurance Is Something EVERY Client Needs 📈

7mo ago
youtube.com

Your CRM Should Be Showing You All These Things 👀

7mo ago
See all content