*Stressful* SMMA Closing down a $1500/mo Pest Control Company

Transcript of a sales call (YouTube video) where Nate Tilley and Chase pitch an SMMA service to Johnny (owner of a pest control business). Johnny describes his business (termite-focused, average termite job ~$1,800; this month he reported ~$14k from ~11 jobs; typical annual target ~$100k). Current lead sources: Thumbtack (leads ~$30–$35), HomeAdvisor (leads ~$60–$70), Yelp (~$750/month), Nextdoor (small spend). Nate outlines a 4-pillar system: (1) branding and high-quality ad creative, (2) automation and follow-up, (3) CRM (Shift CRM) to manage leads, (4) test/optimize/scale. Pricing discussed: homie offer was $2,000 startup (refundable guarantee if no jobs in 30 days) and $1,500/month management; recommended starting ad spend $30/day (~$900/month); CPA target discussed ~$500/job. Johnny is interested but hesitant about upfront and ongoing costs; they agree to onboarding steps and a potential trial.
Questions this video answers
$2,000 startup (first month) and $1,500 per month management.
$30/day (~$900/month).
Approximately $500 per job.
About $1,800 per job.
HomeAdvisor: ~$60–$70 per lead; Thumbtack: ~$30–$35 per lead; Yelp: ~$750/month; Nextdoor: small monthly fee (~$50) plus ad charges.
Chapters
Bro, and did you hear that framework from that Harmosi dude? I'm gonna listen to that Harmosi call over and over and over again.
Yeah, I gotta listen to it again.
That's our money. We're gonna draw that up on a whiteboard. Let's. Yeah, bro.
Like, yeah, I gotta listen to that whole YouTube pretty thoroughly.
They act like they can't get a hold of the guy, and the guy's like, make sure he's qualified. Make sure he's good. Like, I don't have time. Yeah, that shit's crazy. All right, I'm gonna take a rip, grab a drink, and then he's not in here yet. But when he gets in here, I'll. I'll have to let him in. So.
Cool. Cool.
Yeah, bro, soon we're gonna have you closing, too, because, like, honestly, when you follow the script, you don't even have to be like. You don't really have to do much, bro. It's all about tonality, confidence. You gotta have. You know, the basics. But you got all that?
Yeah, I think so.
I should be ready to close when I just uploaded all my closing calls. I got those uploading on Google Drive right now. Daniel's asking about the sales opportunity. Norm wants the sales opportunity. And so they could be Jiu jitsu.
And kickboxing for us, bro.
BDRs, they're gonna be doing. They're gonna start out as BDRs for, like, we're gonna follow Alex's system.
Oh, yeah.
They'll set appointments on your calendar. You'll provide them the value. Then you'll see if you can get a hold of me. Then I'll close them down, and then eventually close them down. And then one of those guys will appoint. Do the appointments. They're going to be like, texting, calling. They're all going to get access to my Facebook profile. Nate Tilly, my dealership one. And they're going to every day, like, add 50 people's friends, message them, and they're going to be in competition against each other. And Damn. Yeah, for sales, it's always got to be a competition, bro. Always. So there'll be incentives for most closes, but you'll. You're like. So they're like, bdr. You're like, whatever tier is like, here, you know, I don't know what he was calling them, but we're going to drop that whole haro. That's literally. That video is the exact thing we needed, bro. Isn't that crazy? Exact timing, too. I'm trying to figure this out. At this exact time.
It should be.
He's jumping in right now. Let me just let him in.
There he is. Yo, yo, Johnny.
He's connecting to the audio right now. CSB can't hear us. I'll let you start it off. You can introduce me whenever you connect.
Yo, Johnny.
Hey, I'm here.
What's going on, man? How are you? Good.
Am I on video?
What's up? We can't see you, Mrs. Star.
Do I go start? I don't ever use this.
Yeah, yeah.
Start video if you want to. You don't have to.
Cool.
What's up, man?
This is Nate. This is Nate. He also does jiu jitsu, purple belt.
Oh.
I started working with him. Yeah. This guy is the ad master. Trying to introduce you to see.
I don't know if I'm the ad master, but it's good to meet you, bro. You got some sauce that we can. We can put you on? Appreciate it. Yeah, Johnny. So Chase was filling me in a little bit on the details, man. So I guess he was filling me in on what you're kind of doing now, but if you could just bring me up to speed, man, I guess. What do you. What could we do for you exactly?
So, well, basically right now, like. Like, us on Chase right now, like, this month. I'm super busy right now, so it's like. I don't know if I should, like, do it this month, but I'm kind of like. I could post. Like, I kind of want to try you out, you know, because I kind of want to help Chase out too, you know, because that dude's always hustling, always working time to time, so, you know, I'm like, hey, you know, like, I'd be trying to. I've been trying to figure out how to market my business because this is. This will be. I'll have this business open. It'll be one year in October. Okay. Yeah, it's been very good. I've been doing very well, and. But I've been trying different things as far as, you know. First I was using thumbtack. I was like my main source. Then I started using Home Advisor, which they did good, like, one month when I first had them, and then they've been doing kind of shitty, and then this month, they've been doing good. So it's kind of like they're not really, like. What's the word for it? Right? Yeah. And then I just started using Yelp. You know, I didn't want to use Yelp for the longest, and I finally Used Yelp like about a month ago. And then this month I just been getting nothing but Yelp calls, which is great. So it's been very good. But I don't mind getting more calls, you know, to get more money, you know. And obviously for me to do that, you know, you gotta spend more to make more, which is fine. So it's. I probably would just shut down because I know Chase was telling me it takes kinda like two weeks to kind of like get started with you guys pretty much, which is fine. You know, once you guys get started, you guys let me know and I'll just kind of turn off. I'll probably want to turn off Home Advisor because they're just kind of. No, not so good. And I kind of want to see what else is out there, you know. I'm only using Home Advisor right now because right now it's busy. Everybody needs termites because it's how hot it's been over here. It's been a. But my questions were basically a lot. All the apps that I use, I'm able to shut them off as far as on and off. Chase it that you'd be able to do that because sometimes gets overwhelming, I gotta shut things off or maybe a lot of times I'm not in town, I need to shut things off. So he said that you guys be able to do that. So which is what I'm looking for. Also my thing is I get a lot of. I want to see if we could just target certain things. Because a lot of my apps in San Diego, because I have a branch in Orange county that my dad runs and I run San Diego. The pest control in San Diego for me is just shit. The money is shit. I prefer to do strictly termites, you know, pest control to spray ants. I usually charge 250, but people only want to pay 150. It's not worth my drive, my gas, my time versus termites. I'll charge usually around $1800 average, you know, and which is great, you know, so I rather focus on that and market only on termites because I really don't want to deal with going to ant, doing an ant job that's 45 minute drive for 150 bucks.
Right? Okay, so you're currently.
Are you able to do that, cancel that out and just do strictly termites?
Oh yeah, for sure, man. So with, with what we do, we. We customize everything to define a strategy for you that's going to be like aligned with the best kind of customers for you. So when you're actually running the system. It's not like Angie's List where they got a big website. People just kind of flood to because they take all the traffic. You control this system. At the end of the day, you own this system. So you're literally going to be able to place termite ads and attract only people that are after that. If that's what you're really trying to grow, then we can stack other things on too. So you're currently doing like pest control and I guess so what. What other products do you offer and services? So termites, that's the main thing.
So usually a lot of times, you know, what I'm doing is I'm doing termites is my main. My main income. A lot of times I am doing wood jobs, wood repairs. But I don't like to just go out there and give wood quotes. You know, a lot of times it would just strictly be termites. And then they would ask me for wood coats when I up there. I do insulation work. So a lot of attic cleanouts. Those are basically the three things that I pretty much do. A lot of times I'm getting people that are need clearance for homes. You know, when you buy a home or sell a home, you need clearance. Right. So I do that. I get the clearance once. We like escrows, so that'll be a big thing. Would be escrows. And then that's pretty much it. Like, obviously, like, you know, at the termite that I do, like my customer, they having a roach issue or ant issue, then yeah, I will take care of that. But I don't want to just go out there, just do a roach job, you know.
Okay.
Or ant job. So basically I just want to focus on ants. If you have insulation, great. We got to do escrows. That's fine. And then wood repair, that's fine. But basically it all pretty much comes down to termites and insulation. And then like everything else would follow, you know.
So would you say is, is it one you're. You're more trying to grow or that's worth more to you or is it.
It's. It's worth. That's more. The money is out for me.
What's that?
That's where the, the money is at for me personally.
Yeah.
Yeah.
Okay. So like insulation is, is that going to be like, what. What's your main. What are you really looking to grow?
I guess termites. Termites. That's great insulation. It's. It's. It kind of like I'll get insulation jobs here and there. Maybe I'll do like three or four insulation jobs a year.
Got it.
I don't do too many of them usually. Those are the attic cleanouts. The attic cleanouts. Sometimes rats piss all over, I gotta clean it all out. It's dirty work, man. Behind a desk. Like you working from Chase. Where's Chase going?
Columbia.
Yeah, Yeah, I prefer to go do that work behind a computer. Take my computer. Great. But no, I'm in the attic 30 degrees more than what it is outside.
We all got to make our dollars somehow, man.
You're doing for the right price.
Right, Right, man. So got it. Okay, so who's your ideal client then? People that have termite issues. You said it's really hot right now. And what do you make per client usually?
Are you charging for what I make per client? Absolutely not.
But I got to make sure that.
I would make a dollar, man. I only make a dollar per client.
Yeah, right.
No, I usually saw for termites wise, it's usually an average around $1800 for a job or termites. Sometimes, you know, like right now I went to one and I try to sell it for 12 because they didn't have anything and I'm still trying to sell it. I'm like, well, you don't have anything but proactive. I'll do it for 1200 bucks. So I'll do something like that. You know, it's a quick spray and they're paying for the warranty, but usually it's about $1,800.
Okay, average. Perfect. And how many jobs are you doing per month on average right now?
Well, it fluctuates for me. It's a lot of times a seasonal thing. So like, you know, I can check my calendar right now actually season like this month, this month is like. So this month in March or May were like the best month right now. This month I made 14, 000 already. And may I made 18. And as far as client wise for the 14, I got 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11. 11 jobs off of the 14, 000 for this month.
Nice, man.
Thank you.
That's incredible, man. You only started up a year ago.
And yes, it'll be a year in October.
You're in October. That's nice, man. And then do you get repeat business off these guys too? They come back to you?
Sometimes. Sometimes they got two houses. Yeah, hey, I have a house here. Or sometimes the people that are doing like the, the selling of. Not the, their, their agent, as far as they know, that does all the escrow you know, they got a house they'll like, hey, I have a house, can you come to my house too? You know, so sometimes I'm getting the referrals right now since I'm new to San Diego because I moved here last year in January. I didn't get the business running until October though. I was bartending on the weekends and I was not for the weekends, making a thousand dollars in two nights. I was like, I don't need this business. But yeah, so then I got the business up and running October. But in Orange county, because we've been open since 20, 2017, you get a lot of referrals. So we get a lot of like, hey, I use this person or neighbor even right now. I, I went to one that just told you that I didn't have nothing. I was driving off, the neighbor saw me, hey, can you come check look at my house? Why not?
Yeah.
And that's the one I probably ended up getting because the other one didn't have anything.
Wow.
So crazy. Yeah. Yeah.
So it's kind of like, it's so it seems like there's going to be a lot of referral business. And so if you acquire a client online, that client can be worth, you know, the initial whatever they pay for a termite job and then down the road they bring their friend and now that client's worth double. Do they ever come back to you? Like let's say in a year the, the rats come back or the shit's you got to clean it out again. Do you deal with repeat customers down the road a lot or is it a one and done type service?
Most of the time it's a oneand done type of services with termites because they have a two year warranty or one year depending on the price I give them whatever I sell. A lot of times though, not a lot of times, but you'll get a couple, a couple of them out of the year that will call. Like I had one I had this month, I had two callbacks, but that's the only two I had all year since I've been open. But it's because it was forming. So they're for free basically. Basically. Or my area, but it's under their warranty. You know, as far as the insulation go, I don't ever have to go back and do that. Once it's done, it's done because I sealed the home long. You don't the, the Dish Network guy don't anything up or the AC guy don't anything up, everything will Be sealed. They're not gonna ever have an issue. So I don't have to go back to that. So I don't want to lose money. So I pay what I charge. What I charge. Because if I do have to go back. That's right. That's why it's gonna be 1800. Usually. 1800 didn't take me four hours. Sometimes it takes four hours, two hours, three hours. You know, it doesn't take long. So if I do got to go back, it's not a big deal. Usually.
Nice, man. That's a pretty good deal for them too. You give them the warranty, they got peace of mind. They know if those termites come back, you're gonna be out there, Johnny gonna be out there getting rid of those moments. All right, cool, bro. So you're currently getting those clients right now how exactly you said, was it just the home Advisor, the thumb back? Like, what. How are you getting those 14 this. This month?
Yeah, so actually, I can tell you exactly. I have it all broken down. So this month was mainly 1, 2 out of the 11. 1, 2, 3, 4, 5, 6, 7 out of 11. Seven of them were. Yo, I pay Yelp like 750amonth. One of them was from the next door. So I guess I. I had next door app. And then one of them was Home Advisor.
What does next door run for? Price wise next door.
So they kind of me this month. Basically, I was using them, like for. I decided like a month ago to try to do this. They do those ads, I guess, right? And you. So usually it's $50, I believe, per month to use them to be on that. Then if you want to do the. The Yelp, not Yelp. The ads that they have for next door, they charge a certain amount. And it kept. I kept seeing 45, 45, 45. And I wasn't getting any calls from them, so I just shut them down and I kept getting charged for it. So I was like, what the. Why did I owe 400, 300 bucks? You know, so they kept charging me, so I had to turn off my credit card. So you stopped charging my ass. They kind of me on that. But yeah, I did get my money while maybe because I made like 650 off the next door, so I might have broke even off of, you know, the ads on it, but they kind of screwed me on that. Yeah, so I. I shut them off on that. But yeah, mainly everything has been Yelp. And then I got like two off of thumbtack. What is that one? Oh, one Was one was my. Actually my landlord. So that was even off of anything. It was my landlord. Yeah. Basically referral.
So then.
But basically it's all Yelp and then thumbtack and one from Home Advisor.
Home advisors. Like 500amonth you said?
Yeah, they, they charge. Their leads are very expensive. They go about like $70 per lead.
Oh, you pay per lead?
Yes.
Wow.
Yeah. And then with thumb, I pay per lead as well. But thumbtack leads only. Only like $30, $35 usually per lead versus home advisors, like 60 to $70.
Wow. Okay.
That's why I was like, well, kind of spread out there off and I'll try you guys out, you know.
Yeah, let's check it out, man. So I, I guess it seems like you're not really comfortable relying on like Home Advisor and those like different services to grow the business.
Then it's mainly Home Advisor. Thumbtacks always been my main source of income. But sometimes like one month I will get like thumbtack just I don't get anything from thumbtack, but I'm not getting charged either, you know. But thumbtacks leads are legit. Like I could sell. So like if I could get the call and if I could even get to the customer's house, I have no problem selling the job. I don't care if you have two or three other guys out there. I just need to get out there Home advisors some leads where. Where I can't even get reached the homeowner and I still gotta pay. So why am I paying? You know, that's what I don't like. Thumbtack won't really do that. Then Yelp, Yelp I paying per clicks. So a certain amount. I know I have like 750 limit for the month and they. I forget what the clicks are. Maybe you'll pay, I don't know, like $8. I don't know what it is, but basically to pay per cl. So when they go on my page, that's what I'm paying for. But Yelp has been. I just used them recently and they've been pretty much on it. That's mainly where my main source of income is for this month right now.
So yeah, it seems like Yelp has been. Been a good provider. I. I never knew if Yelp still worked. I know in your niche like those, some of those older school, you know, services still. Still crush because they're like old people. You work with a lot of old people. You're used to going through Yelp and yellow pages and stuff like that so being where they are going to find you, being able to be found is huge. So that's a big part of it.
Yeah.
So you're currently doing all these different kind of sites and stuff. It seems like some things are working. Chase mentioned that you're really busy. I guess what do you feel like is the biggest like, challenge, like pain point in growing right now for you? You know, you can you handle more jobs?
Like you said, I make it. I make it all work. If I gotta work, you know, like late. So lately, like this month has been crazy month. Usually I'm able to like, you know, get a job or two and then I'm chilling for the rest of the day, you know, or like, you know, I get like two stops basically, you know, and lately I've been getting like this month, like it's like five or six or seven stops. I was like, you know, if I gotta do it, I gotta do it, you know, which is fine. But it's just me, you know, I might have another worker, but the other worker, he can't do what I do. As far as, you know, I have to do the inspection, I gotta do all the paperwork and whatnot, you know, so like, I don't mind taking up more. More. I don't mind working every single day if I gotta work every single day. The money is there. You know, if you gotta. If you're gonna make eighteen hundred dollars a day, you'll do it. You know, you'll put in hours.
Yeah.
And then sometimes if you gotta do two jobs back to back, you know, 18 and 18, why not? You know, so I'll make it work.
Yeah.
You know, but my main thing too is, you know, a lot of times with these apps, you know, I'm getting charged for tenting. I don't tent. I do localized treatment. So my thing is, you know, is there a way we could kind of. Well, I know Chase is kind of explained that a little bit, but is there a way we could like cancel that out where I don't get charged for it? Yeah, you know, because I get charged and this is through all the apps basically, Right. Especially thumbtack and Angie, where they'll hit me up for tenting and I'll put, hey, I don't 10, you know, but they'll say like, hey, do you tent? And if they just hit me up saying, hey, I gotta pay for that lead, you know, and it's like I can't get my credit back even though, you know, I don't 10, you know, and that Kind of. That kind of sucks.
That is whack. You got to pay for unqualified leads.
Right? And.
And you know that. So basically the difference with what we do is we're the system that all these companies, all these apps are using to get jobs. We're going to build out that same system, but it's just going to be under your brand. So they're taking the. The. All the piece of the pie because they're running ads in front of people's face. They've got their search on point. They're spe all the money as their unified brand, and then they farm out the leads. But if they're selling the leads for $75, you know, our average lead cost is anywhere from, you know, five to $15 per lead. And not all of them are qualified because they're coming from social media a lot of times. So, like, some of them, they don't have as much intent. But if you get in front of a person that has a pest problem, they have a termite problem, they're going to click on that, they're going to book a job, and we're. We basically make it. So we ask you, who do you want to deal with? Basically, like, we're getting to the bottom of now. And then on the form, we could just have it like, do you have a current termite issue you're looking to get resolved in the next seven days? If they write, yes, they are elite. If they write, no, see you. We're not going to. We're not going to talk to you. We're not going to pay for you. But if you say, hey, you know, I want to get some of these other jobs in, then we can, you know, we can qualify and disqualify people according to your needs.
Sweet. Yeah, that'd be great. If it's like 5 $15. Like I said, I'm gonna get. I want to get rid. I've been wanting to get rid of Angie, but, like, this month, you know, because last month was super slow, you know, I was like, you know what? I'm gonna. Because I keep having Angie's off a home advisor I just had. Because you're able to set them on and off. So I just had them off. And I'm like, I'm desperate right now. Let me get all the leads I can get. Even though, if it's gonna be, you know, we'll see what I can get. So I turn it on, and then everything just started swarming in. I'm like, all right, sweet. Cool. Let's make this money right now. I'll have home advisor on right now and see what I can get, you know, because if I gotta pay 500 for a lead but make 18, like, it is what it is, you know.
But yeah, this is, this is gonna be, you know, a huge op for you to actually have the control of that system. And we do Google and stuff too. So, like, you know, obviously people searching for termites, that's going to be the big part of traffic. Of course you're going to be faced against competitors. Like, you're literally fighting against Angie's List at that point, which they're going to be bidding thousands on their keywords. So that's why we go to social media and we can get people where they're underpriced, you know, and build your top of funnel list.
Yeah, that's why, that's why I don't really market on Google. I'm on there expensive. Like, I might not know front page or anything like that. So I'm like, what it like, so.
Yeah, yeah, some reviews at least.
I might have one or two on Google, but I have like 35 reviews on Thumbtack.
Oh, okay.
And then I have like 17 reviews on Yelp and they're all five stars.
Yeah, the Google reviews are huge because if you just grow the Google reviews alone, that can get you boosted on Google without having to.
I was trying to like, put stuff on there. Like, I would hit my friends up like, hey, go put a review on. And then sometimes it wasn't taking. I'm like, fasters. I go, man, this. So I haven't, I didn't really do it. So I haven't done it. And I have a guy that's supposed to like do my Google page, but I was supposed to write down like 10 reviews and then he has people that will do them, put them on there for me. But I just, I just haven't got around to it because I'm like, yeah, I'm. I'm kind of content right now. Yeah. So I didn't get around to it, but like, if I was dead slow, then like, all right, I gotta get it done, you know, But I haven't been. So.
Yeah, I guess. Tell me more about that.
You're.
You're kind of content overall. Like, I guess you said you're doing, you know, you did 14k this month. You're probably doing like 10k at least per month maybe.
No, no, this is just a really good month.
Crazy.
Yeah, Usually I'm. I think I was averaging around like six to. Yeah, I've been averaging about six grand a month. Like, February was my worst month. I don't think I sold anything. I still made like 2700. It was like beginning. See, the beginning of the beginning of the year and the end of the year is usually the worst. Summertime, springtime, it's like a seasonal thing, you know, so it's like you got.
To be ready for those times.
Yeah, but one month will make up for the other, you know, like May made up, you know, for sure. Because that May, I sold 18 this month I sold 14. And then usually the other months, it's all about six grand on the other months usually. So, you know, it's the first year too. It should be more, you know. This year though, right now I think I've hitting almost, I think around 70, 000 I've made sick, man, but, you know, so I should hit a hundred but before the year ends. But I know my dad, he's done way more because he does wood jobs. So I don't wood jobs, I pass over to him, you know. So even though I've sold 70,000, like, I know I sold 10,000 for his wood job here, I think he's about 12 to 13,000 that for wood jobs that he's done out here for me. So that's what 70 is kind of. You got to subtract the 13 from that. And that's basically what I made or sold.
It's not bad at all, man. Especially for your first year in business. Like.
Yeah, that's first year in business.
So I guess that kind of leads us to, you know, let's just put ourselves like six to 12 months out from now, you know, what. Where do you really need to be at with this business and to be truly satisfied, like, what's your goal revenue wise? And. And what does that look like?
So put it this way. If I had. If I could get two termite jobs for 500 bucks, it's a win for me, you know, so if I. If I had a, you know, so that's 3, $200 and I only spend 500 for. For the market, that's. That's a win. That's a win for me, you know, that's for a month, you know.
Yes, absolutely. 500 cost per acquisition is your goal.
Yeah. So we could do that. Hey, that's great because I do pay. I don't mind paying to market, get them, you know, pay to make money to, you know, earn money, which is fine, you know, but yeah, if I Could do, you know, do that. That's great.
Or. Yeah, man.
Yeah, get more for that price, you know?
That's right.
More termites for that price. Great. I'm just saying if I could get two jobs by 100 bucks, that's the win in my book still, you know?
Yeah, yeah, I see what you're saying there, man. That that'd be a great cost per acquisition. And, like, online, you have the potential. Like, usually when we start out, the cost per acquisition is a little higher because we're, like, testing. And then as we go, like, we start to really dial it in. But sometimes, like, we nail it out of the park. Like, you know, like, logos, Jiu jitsu, you know. You know, Professor Le junior yeah, of.
Course I know the gym, but I don't. I don't know anybody out there other than Chase.
Dude, we. We spent, like, so far, total, in one and a half months, 1300 on their ads, and we've booked over 200 appointments with, like, a 35% show rate kind of low, but they're not even calling anyone, and they've. They've signed up almost 35 people, close to 35 people in the last month.
And I think that's what Chase ended up showing me. Yeah, I was kind of talking shit on that, though, but. Because I was like. Well, because I think it was, like, $280,000 worth or something like that. And you guys said you guys sold, like, four, 40,000 or something. And I was like, man, Chase didn't even. They need a new salesman, bro. Because that's, you know, I was just talking. I'm a salesman, you know, that's what I do.
Well, the thing is, is, like, it's automated for businesses, so they don't even call the leads.
Nothing.
They get leads for $3. The leads book appointments 20 of the time. They show up to the appointment 35 of the time, and they sign up about 50. 50. So, like, they're not having to do, like, if they had a sales team calling those leads and stuff, and it'd be so much more. But a guy that's paying for $4 leads, you know, they're like, we don't even care. We're getting 15 leads a day.
Well, see, $4 of leads ain't either that. Which is nice. Like, yeah, that's $4 versus 50 or 60. You know, that's per lead. So it's like, hey, I'm more than happy to kick Angie to the curb if you guys could provide. You know, me getting clients. I have no we're gonna kick them.
All to the curb, brother.
All of us.
Absolutely.
As long as I get my money, you know.
Absolutely, man.
Well, as long as the leaves are legit, you know, we're good. I honestly, two leads are not perfect. I get that, you know, and I'm on a complain and about it if, you know, especially if I'm only paying $4 per liter and something like that, you know, when I got to pay $50, $60, then that's when I started having issues, you know. So. Yeah, yeah, I don't mind. You know, I pay a lot that, you know, sometimes I could pay up to $2,000 just to market, you know, I know. I think the. When I made like 18, 000, I had to pay like two grand off of just leads and. But I don't mind, you know, I'll pay $2,000 to make sell 18, that's what, 16,000 in my pocket. Sure, why not?
Exactly, man. So you definitely get that. I mean, really? Yeah, it seems like you're pretty, pretty well aligned with service businesses that do really well with our service. The only difference is a lot of times they'll have the staff. And so I just want to make sure, like, you know, how many jobs do you think you can handle? Like, what is that?
Give me all of them.
All of them.
And then what's the vision for it?
Like revenue wise? Like you said 18 jobs a month. Like you want to, you want to shoot up to like 20k consistent. 15. If you could do what you did this month, like what, what, six to 12 months from now would you want to be doing revenue wise?
Oh, man, dude, there's no there, it's. That can make. I can make $20,000 a month. That'd be great. I can make $20,000. If I could sell $20,000 a month, that would be great, you know, I.
Mean, you might hit it this month, man, judging by your pace.
Oh yeah, I'm definitely trying. Yeah, I'm definitely trying to be my, my mate. Month of May for sure. I'm just trying to, I'm also trying to get to a hundred, one hundred thousand this year of sales. So I've never, I've never sold that. You know, this is my first year and I, I did a lot of sales with my dad in Orange county, but I never really kept track because, you know, a lot of the money went to him. I was only making 250 then, plus like 20 commission versus now. This is all mine, you know, so I'm keeping track. But I'll work every day. I don't care, you know, and I work weekends. But my question too though, because you're saying a lot of times like everything's kind of like in the system to shift social has started with oh, basically everything's a system. Like I like to still be control over my, my scheduling. So I don't know, do you guys scheduling, is it automated or how does that work? Or one gun thing.
Yeah, we can get into the specifics really with that, but we've got a couple different ways we'd set you up really. Every. Anything you need. So if you've got a sick appointment booking system, you send them your way. If, if you need something, we've got all the. Everything to house that. So I was just going to show you this real quick. I thought it'd be appropriate to, to pull this out. This is a cost per acquisition calculator. So, like, you know what it'll show is, I mean, we can put in, you know, what you want to. Like, you can. I'll send you this so you can mess with it yourself, but you can put in like your fulfillment costs and expenses, but we'll just go off of revenue numbers. So if you're currently at 14k, your target's 20k. You know, your difference is 6k this month and your, your main offering price point is 1800 bucks. Then new clients per month to reach your goal is 12. Let's see. So if your average cost per lead is about 50 right now, what percentage of those turn into calls would you say? 1 out of 4? 1, 2.
The average cost per lead is 50. The percentage of the people. Is that like. I'm trying to think of what that question means. So as far as like me getting to their house or it's. It's.
Yeah, it's probably about the amount of leads that actually convert into a solid booking. They're like a qualified lead for you. 50 baseline. Maybe like one out of two or three less, you think or.
No, it definitely would be 50, if not more. I'm just trying to see, like I would just put 50. You know, I sell more than 50. I would probably say, like, it just depends because some of the times I can't get a hold of the owners, you know, so with Angie. So it's really like hard to like say because I'm counting those leads, but I'm able to get to face to face. You know, I usually sell like what, you know, my. I would say like 70 of the time, but I would just hit put 50 on there just in case, you know.
So we'll say, we'll say out of your 50 leads, half of them book, and out of the ones that book, 75 or 70 of those end up converting to a job with you. Is that ballpark?
Like probably put 60.
60. Okay. Okay, cool, man. So at that, at that rate, then if you're running on, on Facebook ads, getting your, your average cost per lead for 50, and you need 2k and ad spend 40 leads, 20 calls and 12 sales, and you're, you're gonna hit that 20k a month mark. So you're super close to where you're already at. But look at this. So if we can get your cost per lead down on these other platforms, let's say we cut that cost per lead down to $25. Because now you control everything. Now you spend a thousand dollars in ad spend and you get those same results. So like part of our big service is we, we cut down the cost per lead and we increase the intent. So we're getting those qualified leads and then we're helping you convert more of those on the back end. So this is just a cool way to see like how far the gap is. Like your Currently month is 14k this month. Let's just say your target monthly revenue. You said you want to do 100k per year. That's. That's not even, that's less than that, right? I think that's. Yeah, that's only 8, 333 per year. So you'll probably hit that this year, man. One more quarter.
I hope so.
As long as it stays busy.
Yeah. Yeah, I hope so. It gets slow during winter time, so the hotter it is, the better the money, basically. You know, then when it's winter time, I don't get too much termites, but who knows? Like, it's been, you know, it's been different. So we'll see.
I don't know.
I don't know how last year I started in October and I started during slow season, but I still made it work, you know, so we'll see. But I don't know what I made last year, you know, December, but we'll see. But hopefully, you know, so 20k a.
Month and you'd be set, really. And yeah, I guess. What's the vision behind that? What would you do? Would you bring on some people at that point? Are you going to be working every day, like getting that?
The best thing to do would be hire some more people, but right now I'm just trying to, I'M trying to get my own business license going on, which I'm in the process of it right now. So down the line. Yeah, for sure would definitely within a couple years. Within a couple years I would probably, probably hire some other people, you know, as long as I could keep them busy. Right now I can't promise anybody work because I don't myself busy. For me, like it's not a big deal if I'm not busy. If I could get, you know, three, four jobs a month, you know, I, I paid my bills and I've got some, you know, I don't have to work every day basically, but I would like to work every day and still make money, you know. And if I could get workers to keep, keep him busy, great. You know, I have a jiu jitsu guy, G autos and it kind of sucks because I can't keep him busy every day, you know. So I said like, you know, I'm like, hey, this day I could keep you busy in this day. But he could work full time for me if I keep him busy. But I just can't keep him busy, you know, because job is unpredictable. You know, you gotta sell, sell it. And a lot of times it's not about the selling, it's about getting the calls, getting the leads. If I don't get the leads down to the calls, there's no way for me to sell. So it's not my fault. I can't keep them busy. I just not getting the, you know, the calls.
Right.
But right now, like, hey, I got this going, I got this going. So I had him work for me the other day this Saturday. And I have like two other jobs for him for this, this week and next week. And then we'll see what else I get as far as calls. But month ain't over yet, so. But yeah, if I could, I. For me to bring someone on, I would have to keep them busy and I would have to get these calls.
Okay?
So the leads are good. And you know, I'm getting those $20,000, you know, making $20,000 in sales a month. I could definitely bring somebody on, you know, to help me out, you know. Right. That's just, you know, I gotta see how consecutive that is, you know, because this job even like I know what, like I was at a big company years ago, they would hire us as a part time. They would say that we are part time workers. So we don't get, we can't get on unemployment when it's slow, you know, they'll say that we're part time because they can't promise us work full time either. But they were able to pretty much keep us busy. But there would have been a month or two that you're kind of slow, but for the most part of it, they would keep us busy. So if I could do that, yeah, that'd be great. Okay.
Okay, so let me make sure I'm clear on this, Johnny. You're currently at like, it ranges, but the good months make up for the bad. Your best month right now, 14K. And you want to get to consistent 15, 20K per month. I guess your.
What do you.
Your biggest challenge, it seems like, is lead quality, lead price, lead flow, getting the volume in. You can convert them to jobs, you can sell them. But I'm curious, like, what do you think is the biggest blocker or I guess hurdle from, like, getting there on your own and being able to get to that 15, 20k?
Well, for me, so for me, I just don't know how to market. So I pay for people to market my. You know, so this is all new for me. This is new business, you know, so I'm just trying things. I was. It goes and seeing what I can do to get those calls, you know. So that. That's the hardest part for me is getting the calls. Yeah. Right now, this month, I've been getting the calls, you know, more than ever.
And you've been closing more jobs. So it just goes to show, right.
Because I've been getting the calls, though. I don't really get too many calls throughout this year, you know, I'll get calls here and there, you know, and, you know, it's been like I said, there'd be one week I don't get, and then next week I get boom, boom, boom. And then next week I don't get, then the following week is boom, boom, boom. That's usually how it goes. But this month has just been every day, you know, and once I get home, I'll get a call. I'm like, all right, fuck. Even on my day off, I gotta go, you know?
Yeah, that's tough.
Which is fine. I'll do it, you know, but that's basically the hardest part is the getting the call. But as far as the work, I haven't had any issues even now saying, oh, sorry, I can't make it. I can't go. I haven't had that issue yet. Yeah, I'll make it work. And I will put them on the schedule. If I gotta put them on the same job where I have, I Gotta do two jobs in one day or three jobs one day. Like I'll make it work. Even though it's just me by myself a lot of times too, if I have to, like, I have other people to call so we can knock it out and then go to the next job, you know.
Nice.
Yeah, I have people. Like a lot of times I'll just call. Like I have someone coming down from Orange county because I have a 6, 500 job I have to do on the 26th, you know, so I'm like, hey, dude, you want to work? And then I have my other buddy here at the gym who's gonna come and help me too. So it's gonna be a three minute job. So if I gotta call someone for a day, you get it done, then that's what we'll do. But I haven't had issues where I can't. I had to call and say, sorry, I can't do it. Sorry I can't do it. You know, I'm not, I'm not there yet.
So. So tell me, in terms of like getting more calls, what specifically have you tried to, to fix this? Like, is it just a home energy's list? Have you talked to anybody else? Is that it?
So basically I first started with thumbtack and thumbtack was my only source of income. So thumbtack was good. And I was just living off of thumb. No, probably January, February, March was just thumbtack. And I think when it got to about February, I'm like, okay, I gotta, I gotta fix this, you know? And so when it got to January, March, January, March, April. Was that April? Yeah, when we got to April, that's when I was like, all right, let me switch to home. Home advisor just took. My dad didn't want to use them. I'm like, screw it there. They called me. I'm not gonna use them because I need a second source of leads, you know, I can't just rely on just one source, right? Then I, I was good with that. You know, I made 8,000, so it really, that was the most I made that year at the time. And then next month it was 18. I'm like, oh, it really sounds crazy, right? So. But now I'm like, okay. Then I started Home Advisor being shitty, you know, Then I already had the nextdoor app, but I don't get. I'll get. I know with thumbtack and next door, they work together. So a lot of times I'll have the next door and I'll shoot them to thumbtack. Is. And then I'll shoot them to thumbtack. And then I pay for the lead.
And then, like, who is this? What's going on? They're, like, qualified. They don't know who you are.
Right.
It's kind of like a cold call almost. At that point, kind of, they know they're gonna be getting reached out to at least.
Yeah. And I like the way thumbtack, like, you know, you don't need to call with Home Advisor. You got to call them. Well, thumbtack, you just get a message, which I really. Yeah. Which is very, very convenient. Just message, hey, you know, blah, blah. So I'm basically texting them, and then. Which is versus Home Advisor. Get a call with thumbtack. They'll tell you how many people they reach out to. So two companies, three companies. Or say, hey, this customer only reached out to you. Which is great. You know, but. Yeah, so if I know they have. Here are the four companies, I could. You know, I'm like, okay, I gotta make sure I gotta bid a little bit lower because I know they didn't have three other people out. Or sometimes I go, hey, you call me within 24 hours, I'll knock off this. And then it really puts the pressure on them. And they're like, all right, let's do it. And they'll cancel those other companies.
Ooh, nice.
Yeah, I do that a lot. I do that.
We should. We should offer that incentive on the front, right on the ad. Boom.
Yeah. Yeah. Well, something. It really depends because you don't know what's at the house, you know, so when I look at the house, like, it could go if you really, like, my average is 18, but sometimes the house is so up, you know, you gotta go like this one on the 26th. It's a 6, 500 job. Whoa, whoa, whoa. Yeah, so that one's really up, you know, So I can't really. So imagine you say that like, oh, yeah, well, if you call, you know, we'll knock this much off. But you go there and you're like, dude, I really myself. So it's like, you don't really want to do that. You know, Then I do it as a tripwire intro.
And. And one thing about offers that you'll learn is you do more and more marketing, bro. Is like, offers always have contingencies. So it's always like, you. You run the offer, and it's a valid, legit offer, and it could be huge on the front end. Like, it could be like fifteen hundred dollars off your pest control Job or your termites job. And then when they click on it on the back end, you know, or. Or even in the ad, it can say, houses much? Must be three rooms or more. We can have criteria to qualify for the offer, or we can make it a lesser offer. And on the back end, you're like, hey, if your house is over this amount, then that offer is going to be a little different, you know, so, like, it's. Yeah, that's kind of how that I look at that at least.
Okay. Yeah. Which is fine. We can go into details on that. I need to. But yeah, usually something like what we can do to like. Like you could even add in, like, hey, you know, you do the termite job, we'll do it through. Throw in a free pest control spray, which is fine, you know, that's literally taking 20 minutes no matter what, you know.
Okay.
It's basically just spray around real quick in the house and just, boom, you're taking care of. For spiders and ants, the two. Basically, it's like a 250 spray, but you get it for free. You can do termites, you know, that's not a big deal.
That's a cool little offer. Yeah, we throw that termites too. Like, you don't need to offer too much because they need you. But if you offer a little more than the other guy, we get in front of them, we make sure everybody knows you, you know, then I think that's going to be the move. So how long have you been trying to fix this? How long have you been working with these companies? Like, since day one or. What does that look like?
Well, yeah, pretty much like, you know, I started with one with thumbtack, then I moved to Angie, and then I. I've already had next door. Right. When I got thumbtack.
You jumped on thumbtack in February, was it?
No, October was thumbtack.
October. So about a year. About a year, yeah.
Thumbtack. I still. I still. I love thumbtack. I have no complaints, really. About thumbtack? Yeah. Other than. Other than I'll get the termites, I'll get the tenting sometime. Do you tent? And when they ask me that right off the back, I gotta pay, you know, I'm like, you know, which kind of sucks.
That does suck.
But, you know, I haven't really tried anything different. And so I know. I talked to Chase about, you know, because he's been doing this, I don't know, maybe a year now. I don't know how long he's been with you. Six Months or something like that. So I was like, yeah, you know, right now I think I told him I just started with. I think I might have just started with Home Advisor. And I was doing good already. So I was like, I'm okay right now, but if things don't work out, I'll hit you up. And then right now I see that he's been posting the stuff. So I'm like, yeah, give me some more information. Because, you know, Home Advisor, they kind of suck, you know, and I don't mind as long as I'm getting money. Money for marketing, as far as, you know, my money back. And plus way more. Yeah, I don't mind over. Because home advisors, they give me leads. Right. But I just been dealing with it and say, well, whatever, you know, so I've been kind of content on just the way I market, you know, paying because I'm not really doing anything. You know, someone's paying to get, you know, jobs. So I'm like, whatever. Yeah, so that's pretty much what has been going down. But this whole year has been thumbtack Angie and Thumb Andy. I started in, like, May or April, probably around the end of April. And I know I already had them in May, but sometimes with Angie, I'll set them off all month because I'm like, man, you guys suck. You know, I'm paying 500 and get no leads.
Yeah, that's why.
Yeah, I just started with Yelp. It's been about a month now. And I have no complaints with Yelp. And I know with Yelp, a lot of small business owners have issues with them.
Yeah, it's great.
It works for me. It's working. But I know they say if you stop paying, then they're like, it kind of you over. But I'm not paying if it's going to keep on working. You know, as long as it keeps working, I'll keep paying. Then I can't get over because I'm. I'm so paying, you know?
Yeah. And you can diversify your. Your other channels too. So. Okay, so you're. You're currently on all these apps and you've been trying out different ones for the last year, you know, and so far, some have been good for you, some haven't. And you're just looking for a consistent, reliable lead source that you can kind of control and, you know, that just gives you what you need so you can book out those jobs. Keep. What was the name? G. Busy from. From Jiu Jitsu. Like, get him going full time. Like, get that Going, like, what. What happens if we don't, like, get you up there and the sales aren't consistent? Like, what's gonna happen then? And why do we need to do this now? Like, if I don't.
If I don't get my sales and I don't get my. My. My leads, I'm gonna kick you guys to the curb. A lot of feelings, you know, I'm gonna try you guys out, you know, but don't be me. Don't put me on a contract saying I gotta be with you guys for a year.
Yeah, I'm gonna find you, Chase.
I don't care if you're moving out of the room.
We don't do contracts, bro.
It's only 500 a lead for our service. And they might be 10 jobs and ants.
No, I mean, like.
But I mean, like, why is it a priority for you right now? Like, are you just ready to grow, bro? Like, what's. You know, because.
Oh, well, dude. Yeah. Like, you know, obviously, you know, I don't. Right now, my money is off the Just yelp and, you know, thumbtack. But if I could get another source of income, like, I see that I'm about to hit the 20, but I can make double that. Why not? You know? So I'm like, yeah, bro, like, this business, I want to grow. I want to make my mama proud, you know, my daddy proud.
Yeah. Well, man, I know you're wanting to fix this and get to that 20k a month, but I gotta say, like, how committed are you to actually making this happen, bro? We in.
Well, I have no. I. Look, I have no problem paying the market. Another thing, you know, especially if I gotta, like. And if it gets no too much, because I don't know what your initial fee is either, you know, that's the thing, too, because you guys are talking about four or five dollars a lead, whatever. And I'm like, cool, now I gotta pay 500amonth. All right, whatever. You know, that's basically what I'm paying for all these other leads, you know, especially, like, each probably, like, thumbs up will probably be 500amonth, and then I'll have Angie another 500amonth, and then Yelp 750amonth, you know, so, okay, if I could. If I gotta pay 500amonth and I'm getting, I don't know, $5,000 in jobs, hey, so be it. You know, I have no problem paying that, right?
But.
So, yeah, I. I have no problem. That's what you're asking, like, hey, you Know you gotta pay, but what is your initial fee on that? Yeah, that's. I don't want to pay 15, $2,000 right now. Just start up when, you know, I'm pretty much booming right now and I don't know how you guys work as far as how successful it is, you know, because you guys be like, yeah, you know, I want to do this, this NAS and this will be a 15, $2,000 and then you know it's gonna be cheaper than long end. But then, you know, I don't see the result and I'm out to grand, you know, I don't want that to happen either. Now winter time and if that's the case, I'm like, okay, but I don't need you guys right now. This is kind of a. Hey, you know what? I'm booming right now. Let's get all the money I can get. Because during wintertime it's gonna be slow because I was telling Chase, I'm like, I really don't need to go through you right now. You know, I probably want to wait to winter. But he kind of was talking. I'm like, well it like you know.
Establish ahead of time. Like. Yeah, makes sense if you're, if you're making cash right now to invest in, you know.
Right.
Ads. So yeah man, we, we. I can dive a little bit deeper into what it is like exactly. We've been, we do and I've been taking a ton of notes through this call here because man, you, you what you struggle with. A lot of people do and I can show you how. I think this would really work for you now if you want. That's fine.
I got time. I gotta be out of here in 30. But that's. Go ahead.
Yeah, yeah, we'll wrap it up. It'll be quick. So as you basically know, man, we work with service based business owners to who are usually using a bunch of different lead sources, third party leads, shared leads, and we help them to get higher qualified leads and then convert those into more appointments jobs and give them a system to power all that so that they can increase their revenue overall without having to spend a ton more on marketing and they can actually control that situation. So they're not getting a bunch of shit leads or if they are, they're not having to pay big bucks for them, but they actually get the first party data instead. So based on what you told me today, how we'd really work together, man is first pillar. We need to dive a little bit deeper into your branding and like make sure. Everything's kind of on point and start running some high quality ads. So Facebook and Instagram, everybody's on there, everybody's on social media. And so we want to be showing up in front of those people, in front of those homeowners that need you and targeting them as a cute, nice dog. Kilos. Kilos.
You know, but my French is better looking. He just chills.
He chills, man. What a dope, dude.
Put him on his back, he'll knock out.
That's sick. But yeah, man. So first we need to get you like, your branding a little dialed in. Like, make some high quality graphics. Like, I looked at your Instagram. I feel like for most prospects, like the rat trap videos like, or pictures are like a little bit, like, it might put people off. We want to make some nice happy people graphics and, you know, stuff that grandmas love, you know, and like, people like homeowners are looking, they feel peace of mind. Like, in marketing, the biggest concept that I work across all industries is just like peace of mind. So it's peace of mind, pest control, peace of mind, termite clear out. And plus, we're going to spray your house for pet pests. Like, we need to get a campaign on social media that can be driving those leads in. Okay. And filtering them too, so that we're only getting those termite jobs. All right. Once we have that step two, naturally, since we're going to be getting leads off social media, sometimes some of these leads that slip through will be lower intent and they're sometimes hard to get a hold of, which is pain in the ass. Nobody wants that. Right? So step two, we need to put systems in place to automatically message these people, send them a text, send them an email, and we can even drop a ringless voicemail message on them that you prerecord. Hey, this is Johnny. Put pest control solid. You got a quote for termites off Facebook reaching out to get you scheduled. Let me know when's a good time. Plus, we're going to be sending them in the text, the booking link. So from the ads, we're going to generate the lead and then send them straight to your calendar to either book a call with you or to book a on site visit directly, which they could have to, you know, fill out a long form, qualify so you could make sure to approve the booking request, you know, because I know you actually got to show up. But basically, system for that, you know.
Holding for a second. I'm getting a business call real quick.
Yeah, yeah, yeah, yeah, yeah, we got you we got you.
I think I missed it. My dad might answer it. Damn it. It's okay. I'll come back. Go ahead.
Yeah, yeah. Those are the, those are the first two pillars, man. We need you some good ads and, and a good representation of what you do. You know, I saw some of your Instagram videos of you working. Those are dope. We could just take some of the, like, really the best things is like happy, happy customers, man. If you ever, as you're leaving a job, you got good rapport with somebody, you could snap a picture of them smiling next to their house. Or like with you, that running that as an ad will crush everything. Okay. I've been looking at a lot of pest control ads that people run. And I mean, even your best competitors are like, not even doing that well. And these ads have been running a long time. So I know that this, this market is actually like, these ads are converting because people have been running them a long time. But the ads look like total garbage. So our ads are going to be better than the ads that are already running as standard. And I can tell there's not a lot of competition is what I'm trying to say. Yeah, man. So on social media at least. Okay.
Okay, so now when you guys do this, is this like a one time thing? You guys just set everything up or you guys just keep it going? Right.
We prospect, manage. Like we test, optimize, and scale. So we test anywhere from 20 to 25 to 30 different AD variations at a time. And we'll find the best winners and we'll optimize off those, find out what made those work, make micro adjustments and then scale those. Once we figure out the mechanics of what makes them good, if something starts burning out, then we'll keep refreshing it. Sometimes we hit a home run out of the park and, and you're like, dude, whatever you guys did with these ads, they're booking a lot of jobs. Don't even mess with them. And in that case, we'll just scale the budget. We'll see if we can get you some more reviews. We'll. We'll see if there's other jobs we can get you, you know, so basically with our service, it's unlimited campaigns. So one campaign is termites. If you had something else you wanted to do, we would do that as well. You cover ad spend in your ad account for our campaign, so you have full control to dial that up or dial that down. If you see that you're acquiring a customer for that under 500 CPA, you can spend double your amount on ads, and it's not going to. We're not going to charge you anymore. So our service is set up to allow you to scale, but then on the flip side, let's say things are really busy and you're like, hey, man, I don't need any more jobs. We can scale you down, but we never really want to turn off the lead flow. We could just, like, lower your budget if we needed to, you know, so that's. That's kind of how that works. We recommend people to start with anywhere from 30 to $50 a day on their ads to start out with. And with that, I mean, generally you'll see anywhere from 100 to sometimes 200 leads, but it depends on the lead cost, you know. So that's how the ad system works. The automation system is super dialed in. If a lead ghosts you. On pillar two, we have a system in place that's literally going to contact that lead, texting them for up to 90 days, just following, hey, we didn't get you scheduled. You saw this problem, and if they say stop, that's great, but we paid for them. So we want them to either say stop or yes, I'm interested, because we don't want, you know, to pay for leads. And then we just never talk to them. Right. So those are the two pillars. Pillar three, you need a system to power all this. So as far as the lead flow goes, and then the outbound communication, calling, texting, and everything like that, you need a system that's dialed in so that you know that every lead is contact within five minutes. It's all tracked in your phone. It's so it's all organized and that you can manage everything through there. And we provide that with Shift CRM. It's a mobile app on your phone. And all your leads come into there, they send you a message. Automated texts go out, and then you can just follow up from there. You can call, text, everything from there. It's sick. It's like notes. I mean, we can program other stuff in there. Revenue.
Yeah, I prefer to do all that texting stuff versus calling and, you know, exactly through Yelp, you know, I'm able just to message them and whatnot. And sometimes I'll get calls. Like right now, I got a call, but my dad's phone, my phone, they tie in together. So a lot of times he'll answer it or I answer it, you know, and whatnot. But if I can't get to it, he'll get to it, you know. So my question Is, is how much is this going to cost me?
Yeah, man, yeah, yeah, we'll, we'll get into that. So, so we got the three pillars. We build a system. It's Automated client acquisition system 4. We're going to help you scale that up. Okay, so that's, that's the only last thing, getting your guys full time, getting you consistent jobs. That's the four pillars. And you know, the investment is usually, man, I mean, honestly, for the types of clients we work with, usually they're paying 5k startup and then like 3k a month. But you're the homie and so we got you grandfathered in at the homie pricing, you know, so for that it's just, it's 2K startup and then 1500amonth, you cover ad spend. But what I'm going to do with that is it's a guaranteed return on investment.
Okay, so hold on to, so, $2,000 startup fees, what you're saying, that's it.
For the first month. And that guarantees you get at least enough jobs to cover that 2000.
So 2000 for the month and it'll guarantee the 2000 to get covered. So basically I'll get my money back just to kind of see works. Yep. So you guys say guarantee. So what happens if I don't get that?
Yeah, if, if we run the campaigns for 30 days, we set everything up, the offer, we're getting you leads and you're working the leads through our system. And we're doing everything, we're following the protocol. And for some reason you don't book any jobs off that, then I'm going to refund you your money. The $2,000 is going to go back to you. The ad spend will be a sunk cost of the business, but you're going to be able to tell like within the first couple of weeks if it's going to work or if it's like kind of working. And then, you know, it usually goes the first month we're testing and scaling, you're not going to get as many sales. Second month we've got things more optimized. You're starting to see more sales, kind of, you know, a bigger roi. And then third month you're seeing this like compounding return on investment where we've got everything scaled up and now you're doing like multiple, multiple bookings and jobs and you got to look at getting some help.
Right. All right, then you said something in 15. What was the 15 for? 15?
And then it's. And then after that it's 1500 bucks a month, subscription management, and we do everything. So we'll continue to manage it for you.
So it's $2000 initial, and then each month I would pay 1500. Yep. And then I'm still paying for another 500 or something. For leads or whatever ad spend is.
On you, we recommend no less than 900amonth. And this is because the service is going to make, you know, this is the investment where you have to make the money. You know, you. You got to spend the money to make the money. And so for us, we're not like home advisor, where we're just going to send you some leads we're not committed to. We've got a guarantee in this, so we have to make sure that we're booking you those jobs. And I mean, honestly, man, like, to get that return on investment, it's like two or three deals, you know, so we look at your service, how many you're bringing in and the need for it. I mean, I think we could do a lot better than that. Like even like closer to like 5 to 10 deals. And looking at this to be your primary lead source, once you see the power in it, you know.
Right, I get that. But like, this is where I'm coming from because right now I'm paying, let's just say like $1500. 500 per per app that I'm facing. 500 a thumbtack. 500. 500. 750 off the Yelp. Right, right. So that's what, thousand? 1750. Right. 1750. I'm already paying and it's not working. I'm getting my money's worth, you know, so 750. But I made 14. 1400 or $14,000. Right, right. Oh, but one mark now I'm having basically say you guys basically that. Basically paying for another app, basically another place to market. And I'm paying $2,000 or $2,000 the first month. Okay, I get that. But then I gotta pay fifteen hundred dollars per month. That's not counting the leads that basically the, you know, that I gotta pay for. So I've been paying more than fifteen hundred dollars. You know, I gotta pay, you know, say another five hundred. So I'm basically paying two thousand dollars per month. Obviously, if I get, you know, making, you know, does it say $20,000? You know, hey, that's not a problem. I'll pay. You know, but that's kind of a maybe for me. I don't know. You know, that's kind of a. That's a little risk that I gotta take because versus the other app I'm paying per lead, which, yes, is adding up, but it's kind of like, okay, well, it's not working. I can shut you off right now. Sometimes thumbtack, one month might not work out. I can shut it off sometimes. Well, a lot of times, Angie don't work. I could shut it off, but, you know, because it's a little bit here and there. Here and there versus with you. I have to pay the $2,000, you know, and. Okay, well, I paid $2,000. Not working. I want to shut you off. It's kind of like I really can't pay the $2,000 all at once. So it's kind of like, I don't know, I need a, you know, think about that one, you know. Yeah, that's just where I'm coming from. You know, $2,000. Like, yeah, I'm making this money right now. A lot of it, though, I gotta think, you know, goes to my chemicals, you go through my marketing. And sometimes it pays, you know, I gotta pay G for, you know, his work, you know, and, and I pay him very well. So it's kind of like, you know, 14,000 I'm not making. Yeah, right. Probably 10, you know. Yeah.
And I know where you're coming from, man. And in no way, shape or form are we trying to get in your pockets, you know, because really, like the thing that I found about the people that have the most success with this is like, you know, obviously 2, 3K a month, that's a lot of money for you. And that's a good thing, man, because the people that come on with us and they're like, they're spending somebody else's money or they're just like in the role and it's not theirs. They're not nearly as committed. So the fact that that's a lot of money to you shows me that you're going to be the most committed to this whole program and that we're going to have the most amount of success. Now, I do hear where you're coming from, where it's a lot more than these other providers. But the thing that makes a difference is you get the lowest costing, high quality leads, the same leads they'd send you for $50 a lead. So now you're going to control how much you get those for. You're going to be the lead source and it builds your brand at the same time. So it's building, it's building your brand. We've got the software is fully, fully Robust. You know, we're going to create the graphics. Like it's not like having a lead source. We're not just a lead source. It's like having a back end marketing and lead generation team. You know, we've got a centralized communication, my team's in there asking you for stuff. So it's like, you know, it's really being able to bring on a team where you've got graphic designer people doing ads, people in your CRM and we're, we're providing you plus all the follow up scripts and everything we've already built out from everything we've done. I mean we're going to install that whole blueprint for you and you're, I mean you're going to be flooded with leads and you get to control the dial on that leads, on those leads. In terms of budget now, you know, I know you're you know like one year in business, you know, you probably haven't ever worked with anybody that does like a full stack lead generation program because these listing sites make their money off just every lead. You know, they don't have any connection with you. But when you work with somebody on the back end, like we're running promos, we're running offers and the thing about that 2k is I'm going to guarantee you ROI. So it's going to be 2k if you decide you want to get started to k we get started. We, we create your campaign for ever long that's going to take and then we run your campaign for 30 days. And then in that timeframe if you don't get your roi, you get your two grand back. Okay, but let's say in that time, you know, two weeks in, you, you make your money back. Then after 30 days complete of running that campaign, it's just 1500amonth. And we keep scaling your ads, we keep optimizing, keep making it better, you know. So I'm willing to do something with you to show you that it works. But of course it's, you know, we're setting up all the systems whereas like these other platforms, they've already got those systems built, you know.
Right, right. No, I hear you. I get it. Just like there's one thing too where it's like okay, well you pay the 15, $1500 a month. Okay, but that's not counting the leads, I still got to pay on top of that. So I'm not really paying the fifteen hundred dollars a month, you know, I'm paying. So your question was earlier. How much do you think you know, you know, what, what would be your like, not investment, but like your return? Like, what's your ideal return? Well, my ideal return, if I gotta pay, you know, 15 or 20 $500, you know, a month, I'm expecting to make, you know, the $20,000, you know, basically a month, you know, that, that's where I would be happy paying that amount of money because that's what I'm basically paying for my other, my, my other leads. Almost $18,000. I made 18,000 when I made almost 20,000, so it was 18. I paid about $2,000, you know, in leads. That's great, that's fine. You know, I'm willing to do that. But you know, If I pay $2,000 and I make, you know, only 4,000, that's not really cutting it for me.
You know, even if it's a return, you know, like. Because that's the thing if, like this, this whole system doesn't work if you don't make any money. So I guess like, you know, if, if you see a return on investment the first month, second month, you see slightly better third month, you get to there. Like, would you be satisfied then? Because I don't think any system's just going to be able to turn on and produce that. I mean, this is a whole new lead source. You know, this is going to be. But it puts all the control in your hands to build your brand, to set everything up. And it might not be right for you, man. Like it sounds like what you're doing, you've got a lot of good things going. Like you, you know, you're making a lot of money off these things. They're working out really well. But the thing is, you're always at the death grip of these sites that have built out all this stuff, that have invested the 2000 + + into marketing per month. And now you're looking to do that yourself and create, get your own slice of the pie without having to basically cutting out the middleman. So it's going to be more to just get into that market and enter. You know, it's late here, we all got to go. So I mean, I'd be open to, you know, doing a startup with you, a trial just for one month. We don't even have to think or talk about what the subscription is going to be month to month. You know what I said it is like 1500. But I'm flexible with friends, man. Anybody that knows somebody that is close with me, you know, you know, Chase like you do Jiu Jitsu. So, you know, like, my program, there's costs for my team. You know, there's. We put a lot into it, so of course, I can't discount a ton, but, man, like, if there was a way to get you up and running in that first month and show you some results, like, you know, I don't know. You know, we could do some kind of trial maybe. Like, I'm not. I'm not too sure. Like, the activation for our service. I don't. I don't really ever set it up for less than 1500. So, like, I could probably give you a 500 break on the setup. We could start everything out for 1500. Plus you cover a thousand in ads. Yeah, that's $2,500. But it's not spending money with this. It's all investing. Like, if you spend that and invest that 2500 and you're able to at least make back 4k in the first month from a new lead source that you control. Yeah, that's not crazy great. That's not a crazy great return, but you control this, and you just made the return. You know, what if you're seeing leads that are like $25 and you're making those sales, then the next month, you know, you make more, and incrementally you'll get up to that 20k. I can guarantee that. You know, it's just about how fast you want to go. Like, you spend the ad budget faster, we'll get there faster. But if you want to start out a little slower, want to try it out, want to get some leads flowing, like, we could set something like that up for you too, man. Just kind of about what you're. What you're hoping to kind of do today.
Yeah, well, how about you just send me the. The numbers of what break down what you're talking about, you know, and I'll kind of look through it, you know, and see what would be the option. Because again, I'm forgetting how much the. The leads are costing per lead. And then I gotta calculate the numbers, so I'm just kind of going off my head, so I gotta see what the numbers are, you know, so right now all I'm understanding is 1500 per month or 2000 startup fee. Right now you're saying 15. Okay. You know, but I want to see what the. The leads are gonna cost too, you know, so it's kind of like, look.
Man, we won't know what the leads will cost until we get the ads up and running out there and we build them for you, it could be $5. It could be $15. We won't know. But here's the thing, Johnny. Like, literally, man, we can get started, set everything up. You do 1500 and 900 and ads. 1500 doesn't even have to be all upfront. The 900 won't be upfront. It's spread out. And I'll literally guarantee you that we'll get you the A job from it. You know, all we need is like, one, two jobs. Two jobs. I'll guarantee we'll get you two jobs, and then we can talk month to month if it makes sense, if you like what you see. Because I'm pretty sure when you start to see that the way the leads come in here and the way that you control the tech system, you're like, holy shit. Like, this is, like, not what I thought. Like, this is not some home Angie's List. Like, this is like, you've got the system. Like, we'll give you the whole blueprint they're using to siphon money from you, and you control that, you know, so you can go anywhere you want to go. But, like, I'm going to give you some reference.
I feel like Nate's explaining that your. Your leads are exclusive. So say, like you said, your dad's in the same business. If you want to turn on the service in his area and get him jobs, he won't be paying 50 bucks for Angie's List leads. He could be paying whatever you pay for your leads off you. You know what I'm saying?
Are you saying that I could be, like, me and him could, like, connect and pay the same thing for, so you'd be able to take care of, like, San Diego and Orange county type of thing? Because he does Orange County, San Diego, same business. So I'm kind of seeing.
I mean, it's unlimited campaigns, so we focus on the first one that's going to make you the most money. The bread and butter. But then, yeah, you say, hey, this is working out. We want to spend a little more on ad spend. Allocate. You control your budget. Then we can allocate some to Orange county termites or Orange county wood, you know?
So, yeah, I'm just trying to see, because it's like, if you guys able to do, like, mine and his, then it might be worth it. Like, hey, let's just split this. You know, if it's the same, like, the pricing, you know, does it make a difference on the area for you, on the price, or is it. If.
If it's if it's, if it's running under the same Facebook page, it's fine, it's easy. But if it's a whole different page and a whole different system, then that makes it a little choppier.
Gotcha. Gotcha. I gotta see. Because we do have a Facebook page, but I don't think we ever use it.
You guys collectively share the same Facebook page.
Yes. Our Instagram is, is. Is connected because it'll say OC in San Diego, I believe.
Let's figure out a way to work.
Okay.
We can, we can connect those pretty easy.
Okay. Yeah, if we could probably do that, I pretty much probably could be in just because, like, my and his is kind of separate too, though, when it comes to marketing. He does marketing. I do my marketing too. I'm like, I don't know.
I mean, man, you don't even need him. Like, you're like, like for the amount you're. You're gonna be able to make off the jobs. Like, we're gonna push these ads in front of so many people. Like, anybody that's got termites right now, if they got termites right now, they're gonna see your ad in San Diego. It's GEO targeted, it's exclusive. They're gonna know who you are when you're calling them too.
All right, Sexy. I don't mind investing the market, but I was like, that's a big gap than what I was thinking.
Yeah, that's why it's a guarantee, man. Like, I, I can't make, you know, companies money if I charge the less and try to be like these other companies. So the companies, they don't charge much because they don't care if you sell or not. Like, I build my whole business around performance, making sure that you actually sell, or else I don't. I'll refund the money. I don't want to make money off people that don't make money off me.
Right.
Okay, so you're saying if I don't make my money back, I get my money back?
That's right, man. It's. It's under the honor system. You know, you just got to work the leads through, like our system and it. But it's under the honor system. So, you know, I don't think you'd go close a bunch of deals and be like, hey, I didn't close any. You're the homie. So. Yeah, man. Like, if you, if you say, hey, man, this just isn't working. These leads aren't working, you know, and it might be like, that, like a week in and we make some adjustments, and all of a sudden, bam, it's working great. Like, at first, it's not like, turnkey, turnkey. Sometimes it is. But just to be fully transparent, you know, we got. We. We got to get some leads in. We got to get some feedback. We got to, like, find out, like, how the leads are going for you, and then we tweak it from there. But, I mean, we hit a home run on this, and you're going to be crushing it. But let's say we don't. Yeah, man. I'll literally refund you your money 100%.
Well, yeah, let me think about it. But I'm want to do it. I want to do it. It's just. And I have the money. It's not that I don't have the money. I have the money. So it's just. It's kind of a. I feel like it's just kind of a. I want to see it now. You know, as far as, like, I paid the 2500, I expect to get, you know, a big chunk of. Plus mine back, you know?
Yeah.
That's how I just. That's just how I feel because, like, right now, like, I'm paying all this, you know, let's just say I'm paying $2,000. I'm gonna pay. I know I'm gonna pay $2,000 at the end of this month off my. My, My, My, my marketing, you know, But I see the results now. Yeah, I want to see that. If I pay what I'm paying, I don't want to pay $2,500 and only make $4,000, you know?
Right.
It wouldn't. It wouldn't be worth. Worth it for me. And I get where you're coming from when you say, well, it's going to take time to build up, but with these other apps right now that I'm using is not taking time to build up. Seeing the results now. Yeah. Basically, the issue that I'm. I'm just gonna have. I get that you're being honest where. Which I respect when you're saying, like, hey, you know, you might not get. You know, you will get your money back. You will break even, and you probably will get some money back, but it's not gonna be the money that you're expecting. So for me, it's like, why do I really want to invest in that? But obviously, you know, over time, like, yeah, I get it, but I. That even the. The month. No, next month, I still got to pay 15 the following month I still got to pay 15. So the next month that I got to pay this 15. 15 is a little bit of a problem for me. Versus you know, pay 2, 2000, see what you can get then, versus like paying a small fee here and here and here. Basically I'm gonna be paying an initial fee every month, plus more for the leads, you know, so that was kind of like, like, look, it's kind of like I want to do it, but at the same time I don't think I can do it. You see what I'm saying?
Yeah, yeah, yeah man. I mean, got gotta invest money to make money, you know, at the end of the day, like you know, 1500 bucks in business and getting like a professional ads team to run your media funnels, leads conversions software. Like, it's a lot of stuff that we got dialed in, bro.
Like, I get that. I get that too. Don't get me wrong.
I get that.
I, I understand where you're coming from. I just want you to understand where I'm coming from too.
Yeah, man, it might not be right, like what you're doing right now works for you, but this is, you know, it's, it's more for if you want to really control your brand, if you want to like be able to see, like I'm paying this much for a lead, maybe I could get my lead cost down a little more. I'm booking this money. Like, I know the system is going to work well for you, man. So, you know, this is, this is the process that every one of our campaigns goes through too. So like you're not just paying for, you know, just us to throw, throw some leads at you. Like, you know, first we got to strategize, we got to, we're setting the vision right now. I see what you need. We got to audit everything and we got to structure an offer like we were kind of doing with a 250 off, you know. Then we integrate your software, we craft the campaign on social, automate your follow up, launch the campaign, help you automate the nurturing of the leads. Then we refine results, man. So this, this really doesn't take nearly 12 weeks. That's what I have on there from before, but it's more like a three week thing. Once the campaigns are all live, then, you know, and you're only gonna pay like the build out's free. So we don't pay you to build anything out. You, you pay the 1500 bucks, we build everything out. And then once we launch, it could be five to seven days after. If we get all the onboarding stuff in right now, we got a couple onboarding slots ahead. So that's about. Would it be five to seven business days after onboarding and then we have your campaigns live. You could start seeing leads and appointments as soon as 24 hours, like right after or as soon as an hour after launch, really, like, but it starts going pretty fast, you know, So, I mean, man, if, if you want to give it a try for a month, it's like, you know, total 2500, and if you don't make any jobs off that, then you're going to get the 1500 back and the thousand, you know, we'll just go to Mark Zuckerberg and, you know, you'll have to eat. But, man, it's very, very, very unlikely. That happens. Like, you know, we do this a lot and, you know, you don't trust somebody if they charge any less. You know, like, if I, if I had a 750 or $500 service, I just wouldn't be able to do what I can actually do.
No, I get that. No, I get, I get that too. But it's like, that's a risk, though, for me. You see what I'm saying, though? It's a risk, not a guarantee. It's a risk where it's like, you know, yeah, I'll get the 1500 back, but then that thousand dollars, I gotta eat, man.
You know how many thousands I've dumped into my business that I'll never get back? The lesson you learn from that is more valuable than the thousand dollars you, you lose. Every thousand dollars that I've lost that I don't get back. The lesson I learned from that is so painful and so, so good. I don't think this is going to be a lesson for you, but, like, there's some sunk cost like that in business that you just, you can't help. Like, you know, as you grow, you're gonna have some things like that. But, man, the, the reality of you spending that and generating like a thousand dollars worth of Facebook ads, you're gonna get some leads, you're gonna get some business off that.
If you don't gotten a job off of Facebook.
No.
Which was great, you know, I was like, cool. You know, so I, I believe. I know there's someone that, that markets on Facebook too, you know, and they. That's all I do is just marketing is free, you know, which is great. But I don't, I don't ever market on there, so it's kind of, you know. Yeah, if you do ads, that'd be cool. But I don't know, I think it's just something I gotta think about and maybe get back to you, you know, at a different time. And usually I get. My parents are my, you know, they do, you know, give me a lot of advice and too, do it, don't do it, you know, or we'll go back. I know with Yelp, we kept saying no for two years and now we're using Yelp and we're loving it, you know, but it's just something I gotta think about because, you know, that's a lot of money at once. You know that even though right now I'm doing good, it's like, why blow $2,000 right now when I'm doing good as well too? Yeah, I could do a lot better, which is great. If I gotta pay 2500, great. But now that. To do a lot better. Cool. I have no problem with that. But I don't know, it's just something I just gotta think about right now.
Yeah, man, for sure. I mean, yeah, like the, the guarantee will stand. Usually if I'm. I'm doing a discount, I don't hold it. But since your chase is homie, you know, the 1500 will. Will lock that in for you whenever you're ready, you know, if you want to move forward on it, you really don't have much to lose on it. But I understand you're doing well right now. You're a solo operation. Every dollar counts. But as I said before, man, the fact that this means a lot to you just means that we're going to be successful in it. So whenever you're ready to go, man, you know.
Are you guys only marketing on Facebook? I'm just curious.
We do Facebook, Instagram, Google, TikTok, Snapchats, everything. But mainly our bread and butter is Facebook Legion ads, Facebook.
And so. Okay, so when I, when I'm doing that, when I'm paying you guys, though, it's not just gonna be off of Facebook. Could be off of Tick Tock and, you know, Instagram and all that other stuff.
Or we'll set up Facebook and Instagram first and then, yeah, we can split your budget across any platform. You just got to provide, like, the videos, we edit them and everything.
Got it. All right, and then what was my next question? My next question was. Lost my train of thought. Yeah, I guess I just have to think about it, man. But I appreciate you taking the time.
Yeah, man, anytime. Anytime.
To answer my questions and everything. Like that?
Yeah, for sure, man, for sure. And you know, if you, there's, there's some other things we can do too, you know, like, you know, so we'll just stay in touch, kind of like think on it, let me know what you think. Because you know, you mentioned a lot of things man, and I, I just feel like there's a couple programs like as you get started, like my software is like kickass, like you can rent, run a lot of text through there, reviews, like website. I don't know what you're doing for your website. Like there's a lot of other things we can provide to you, man. So if you get, if you get in the base, Legion service, you get all that included. But if there's just like one thing you need here or there, like, you know, I'm happy to, to, to support you in any way I can, bro. Because you know, at the end of the day, the only way my business grows is if we have good case studies, if we get good results. And you know, so far I'm two and a half years in, been running ads five years and I can count on my hand the number of unsuccessful campaigns. And it was always due to either poor defined strategy, a business owner who didn't really have an offer that was good they wanted to run, or like a really poor lead generation process. And so now we handle the offer, we handle the lead generation follow up process. So yeah man, whenever you're ready, just, just let us know. But just make sure to look at the return we're going to be able to bring, man. Like we can probably get your cost per acquisition. Like 500 is pretty high. Like we, when you work with us, you have the power to have somebody that's going to be working on your cost per acquisition. And I get car dealers and acquisition of about $100 per car sold on Facebook. So if a car dealer can sell a $15,000 car, you know, cost per acquisition for $100, pretty sure you can find a homeowner with termites that'll, you know, come in as a cheap lead. So that's just something to think about too, man. You get a lot of ROI factor in this.
Yeah, I just gotta, I just gotta know like, because you know, I'm like, all right, cool. I'm doing the calculations. Fifteen, fifteen hundred dollars. Okay. But you know, per, per month. That's fifteen hundred dollars per month. Then the leads, I just got to know what those leads are going to be, you know, because, or how much I'm gonna be getting how many customers I'm gonna get for those leads. Does that make sense as far as like, money wise? Like, I'm just trying to calculate how.
Much it's a risk, man. It is a risk. You gotta. It's kind of a gamble. It's like you might. You're gonna get your money back. That's guaranteed. At least, you know, one way or another. But then it's like, how. What else are you gonna do? Because it, like if we're just crushing it and you're crushing it on your end, it's gonna be like a lot. Like when we turn these ads on for a lot of people, they're like really surprised. Usually they're like, what the.
Right? As long as I could get in front of the customer I have, I'll be happy with that on the customers I'm gonna be able to sell.
Yeah, man. And we've done this for a lot of people, man. Like, this is service based company. This guy was getting leads. Look at the bottom. This man helped me so far get my leads for under 90 a piece. Incredible. This guy sold to homeowners as well, solar and other stuff like that, you know, this is somebody selling off our leads. Yep, I got that. All good, bro. Hopefully we can get some volume, bro. I'm so impressed by the lead quality. What the. That's, that's a text that I got from one of my clients, like, you know, so. So we'd be doing this like a lot, man.
So my question too, like, you know, with the gym and everything. You train there too, over there? Yeah. So what were they, what were they paying? And then you said their return was like 40, 000 or something like that.
Yeah, they were paying. They paid like total like 1300 in ads. They sold about 35 contracts so far. And each contract's worth about 3, $800 in lifetime value. So they made $133,000 off 1300 in ads.
That's my question. So, 13. So that's 133,000 off of 1300 dollars with the ads. Yeah, let's just say in a month and a half, I don't need to know what their, their, their view is for the month, you know, But I just want to know what the ads was. So, you know, let's just say it was $1500 for the month, you know, and then another 1300 for the, the ads. Okay.
Leads. $3 and 26 cents a piece. 425 leads. This is a month and a half.
13.
85. 13. Okay. So that's a 10x. Total spent was 13. So $1400, basically.
Yep.
And they made two.
Yeah. And they made 113 or what was it? What did I say, 100?
Yeah.
Yeah. 133,000. Crazy, right?
Yeah, it was really crazy. If I could see that. I have no problem paying that.
Right? Yeah, that's what I'm saying. You know, once, you know, like, it's. It's scary at first, man. I know it is. But, you know, that's the risk that you. You set it up and. And no, I mean, it's. At the end of the day, man, it's a write off. Like every dollar you spend in advertising is a write off. Like you're gonna get hit with taxes at the end of the year because you're buying them. Like you're making a bunch of money.
Right now I'm kind of hiding a lot of my money, so I'm not really doing that. So I'm like you, Uncle Sam. You're not gonna rate me, you know, so I'm kind of like hiding my money a little bit. But so it won't really be a write off for me until like next year when I gotta pay for taxes and. And be legit on my stuff. You know, a lot of times I'm like, yeah, just demo me or write a check on my name. I'll try to cash it somewhere else, you know. But yeah, I just wanna. I just really want to see, like, see, like, I want to see that, but I want to see that like in that first month. So how long were they with you before they started?
After two weeks, they made 40 grand off 300 NATS. That video that Chase posted, that was from two weeks. We turned their ads, like, look at the calendar. Like, the calendar is everything. Like, you go monthly. Boom. Then we go back to when we started with them. We started with them middle of. Wait, what the. Oh, I'm on the wrong calendar. Intro class. Okay, so we started with them like the middle of July or. No, the end of July. We started with them July 25th. Look, this is where we launched ads. The next day, they had three appointments. The next week they had 1, 2, 3, 4, 5. 20 appointments. Okay? And. And the next week was booked out. Look at August, bro. Those are all appointments.
That's off of this. Facebook only or.
Yeah, just Facebook and Instagram ads, man. These exact ads. This. These exact ads, man. This is it. 415 leads from this exact campaign right here. Boom.
You guys don't need my Facebook or Instagram account. Though, right to.
Yeah, yeah, we gotta run it off of Facebook business page. So. Yeah, so we'll run it off your pest control page. We don't need access to your Instagram. But it helps. But we don't need it. But yeah, we need your business page for sure.
I, I do, I think I do have a, like, I know we have a Facebook page. I just don't know if, if my, like, if my mom, my mom did it. So I don't know if it's like, I've never gone on it, so I don't know if it's just off of my dad's in Orange county or she put San Diego and Orange county or she just made my separate. So it's something I would ask her, which is fine. If not, we might just got to make one. It might be easier.
It's pretty easy for us to get access. We've got a link that you just share. Whoever's got access, you just share them this link and they'll be able to log in and then just share us access. We need.
Got it, Got it. Okay. And I know like, the Instagram, my Instagram, I think, like, because I have like three Instagrams, it's all like tied in, so I don't know how to like separate that. So, yeah, it's like, yeah, I don't mind doing like the, the business page. You know, I have one for my dog Kilo over here, and then I have one for my personal. And then I have the business. You know, Kilo's worth the money. I have to try to promote him to stud him out.
You know, we're run ads on Kilo, bro. Let's go.
Oh, it, dude. Hey, if you can do the Kilo thing and, and mine, count me in, bro.
We're in. We're in. We're on Kilo Instagram ads. Yeah, man.
Set him out, bro. That'd be good. He's worth 1500 bucks to start him out.
Let's go.
Hey, if you could do that with my, my, with my, with my, with my Termite, I think we got something going.
Let's go, man. Let's go.
Yeah. Yeah. Well, it. I'll do it if you could do that.
What you wanna, you wanna run ads for your dog? For real, to get him.
I'm dead serious. I literally he the stud him out. He's worth about 1500 and I have a paper.
Let's do it.
I. I swear to you, bro, I've made some money because my, my barber at the time, well, he's still my barber, but he. He. We did 5050 on kilo, so. But now I have all the paperwork, so it's just me. But I haven't been able to market him.
We'll run ads for Kilo, but no guaranteed ROI on that establishment.
No, I'm not doing. That's okay. That's fine.
You know, we'll run ads for Kilo for sure. We just. Yeah, ig. That's all we need.
Yeah, it. Okay, you might have me then. Dude.
Our onboarding process is simple, man. You literally fill out this form here, and then after that, you can give us access to your Facebook account. So, like your mom or whoever has access, you'll just shoot her this link shift social slash account access. And then right here, she'll be able to log in, share.
I might. I might. We might need to make another Facebook because I know if I talk to her about this, she's gonna say no. She'll do it herself. And with that, what happens is when she doesn't know, like saying that she do her ads on the face Facebook, what happens is she just never gets to it. So the reason why I didn't work from January until get his business up until October was because I was waiting for her to get things done. She never got things done, so I just started doing things myself.
That's right.
We might just need to make another Facebook account.
That's fine. If we have to do that, it might just take a tiny bit longer to get up and running because you have to verify and do some stuff. That's why it's best if you can get the established page. But if we need to make another one, it's fine. I'll have my team create some graphics and stuff that we could put on the page. So you got some social media content that looks nice.
All right, well, yeah. So.
I think in 30 days, you'll be convinced whether or not this system's gonna work out for your business.
All right? Yeah, it. I guess we can do it.
Yeah, man, let's do it. Only if you're sure, man. Like, I think this is going to.
Be for you sure at all. I was kind of like, man, if I could make some more money. Another way to market. I just want to see a big return like that. Jim, did you know that was kind of a. Right now. If we would see returns, it would be right now because how. This is the season right now for me.
Exactly. We got to get these ads up and running, like, ASAP.
All right, well, so you said 1500. I just. What are we looking at monthly? Well, not monthly wise, but for the lead stuff.
Yeah. $30 a day to start out with 900 bucks. And it'll. It won't charge you all at once.
It won't. So it won't charge me all at once. Okay.
Correct.
And I pause on it if I need to put pause on it.
Yeah, if something happens, you need to slow down, pause it, whatever. But you're probably only going to want.
To increase it, which is what I'm trying to really, I'm seeing with Yelp. I kind of want to increase it right now because how good has been going, you know, which is great.
And do you have a website that's good?
I do. I don't know. I don't think I have access to it. I don't have access to it. And it's okay. It'll be on like, my Yelp page. I. You can see it off of there.
Yeah, we might, you know, go as. After we kind of see this, you know, working for you, we'll want to create. We can create you like a miniature website, too. A little funnel traffic, too. Book appointments, stuff. What's your.
What's your email, Johnny? J O H, N N Y. JBC. Termite, gmail.com.
Jbc, right.
Yep. Johnny Brown's company. It's not what it stands or. But I like to say that my dad named it after me and my sister. Jbc. Yeah.
That's cool. It's a family business, man. And that's like, you know, like, these are always, like, the biggest, you know, like success stories and the most rewarding to. To work with. Because, bro, like, we help you guys. Like, you got, like. I mean, you got serious competition. We crack in. Get your own piece of the pie. Like, you know, like, it's. Yeah, man, it's sick. I'm stoked.
So let me just see. Give me a second. So it's. It's 15, so 24.
Be about 45 days total. Will run say it takes 14 days to get started. 30 days.
Basically 24 hundred dollars per month. So I need to see a big return within a month or two.
We'll get you at least. Yeah, I mean, dude, we're gonna try to get you up to that 20k because that's only. That's only like 13, 14 jobs.
Yeah, like I said, it really averages. Some houses are more up than others. Like I said, that one is $6,300, you know, which would be great, you.
Know, and those will come through, too. Through this, you know, like. Yeah, we'll get some of those in too.
All right. Yeah, it's. And then we're able to basically just do termites only. Yeah, yeah.
Big blaring attention if you have a termite problem. Disqualifying people that don't have termites.
I see the email here. 15 schedule pay now. Okay, 15amount, dude. And I'm not on no contract, right?
So no contract. Month to month cancel anytime. Yeah, month to month cancel any time. You know, if after we run your camp, your initial campaign, you don't get the results, you get your money back. If you get your results one month, next month, you don't work for free, you know, like. Like, you're gonna make money off this no matter what, man. And.
All righty, then. See, click the link. 15D. September 19th. Okay. All right. Where do I put my credit card information at?
It should. Yeah, should. Should give you the option. You're gonna handle that? Yeah, man, this is gonna be sweet. Like, we'll get your branding a little bit more on point. We can build a new Facebook page. Basically, we'll have you go through the onboarding steps and do as much as you can. Book a call with my team, and then we'll do all the onboarding information, get your account set up, and you can get your ads launched. I'll be on there too, man. So you'll work with me through this whole process. Like, you know, my team's super active. I got some shooters on my team, some guys that, you know, amazing at ads. So, yeah, man, we're all going to be on it with you. And you're gonna get grandfathered in.
Like.
Like I said, man, it's no joke. Like, we're selling for 3k a month to everybody. So, like, you're getting grandfathered in the homie pricing. And, you know, any lower, you know, people that pay. Pay attention. So, you know, now you're going to be committed to this. I'm guaranteed vested in this. Chase is committed to this. Like, whatever we got to do, man, we're going to make it work for you.
Chase, if I get, man, I'm gonna find you.
Yeah, I got it.
Did you already put me to sleep?
You got me.
You're not good, dude.
You're not gonna lose it. Yeah, if. If you want to turn it off, too, you know, you're the homie, bro. So we're not gonna be like, oh, we collected your money yesterday. It's too late, you know? Yeah.
0726, CBC 5. All right, so, hey, now schedule payment.
Bro, this actually TMI. I just got a crazy text from this girl.
1727. All right, so. All right it. Let's just do it quick.
Stuart, brother, we got you, man. Everything you got.
Are you gonna make a lot of money?
Yeah. We're in this.
I hope so. I really. Look, put it this way. If this works out.
Big time.
It will. You guys will get my dad's business as well too.
Hell yeah. Big time.
If you. If we can get it 20k a month. 20k a month? For what I'm paying, He's gonna jump on this too.
What is it? It's the 12th today. 20k this month, bro. 20k this month, bro. We're gonna get your ads live. Let's go. This month, bro. We got enough time.
Go out of your guys lead. You guys can't count my 14,000 and then add another six and like, hey, you know, you can't be doing that.
But this month we can at least get you that extra six to get you up to that 20k. You know what I mean?
You know, if we could go so, you know, it's basically $2,400, what I'm basically paying a month. You know, I need to make 20k. I would like, I would like to. If that I would have no problem.
We won't be happy unless we're making you 20k, man. If month one happens and we only made you 15, we're gonna have to work harder.
Okay. If you. If we can make that, you know, and I'm making that, you know, I.
Mean, it'll come down to like the investment announcement once we see your cost per acquisition, like, it'll just be a numbers game at that point. Like if your cost per acquisition is down to, you know, like 300 bucks or whatever we're paying to acquire a job, you know, we're spending 3K. Then you should be getting, you know, like, you. As we get this dialed in, like, you are gonna increase your ad budget to be able to get more jobs. Like, first we're going to dial into the system, but, like, you know, some returns are going to be impossible. Like, we got to just see what the cost per acquisition is going to be for you. And then we'll scale based on that and then we'll get you to that 20amonth. But, you know, I'm not gonna. Once we get in the market, we'll be able to see what's like, realistic. But our goal right now is a, a 500 cost per acquisition goal. You know, that's what you said you'd love to pay 500 to get a job or two jobs. So if for this, you know, thousand we're spending in ads, if we can get at least four jobs off that, that'll be, you know, a good starting point. And then as we increase, you know, we'll continue to lower the cost per acquisition, but at some point they'll, you know, you'll have to increase ad spend, but you'll want to buy that. That point. But, yeah, as much as I'd love to just be able to throw like a thousand in and make back 20k, like, there's kind of like a numbers process and, like, testing. It's scientific the way we set it up, but we'll get you there, man. Like, we've got the process for sure.
I'm hoping, man, because that's like, I get it. It's an investment, you know, and right now I'm like, okay, well, I made enough money to do this right now, you know, so I'm like, it, you know, and if we can get a huge return back, you know, you're not. Would. You wouldn't just be dealing with me. You'd be dealing with my father and his side as well.
That's huge, man.
You know, and so that would be more money in your pockets as well, you know, more work for you guys, which is great, but he would have no problem. And I know right now I think he's paying more on Yelp than I am, so. Because Yelp's been doing so good, because we both jump on Yelp, you know.
So.
Yeah, that would be good if we can get that. Do you. Have you worked with termite companies before? I know you've been doing this for a minute, but have you worked a.
Lot of home service companies? Never termite.
Specifically home services, like.
Like painting home inspectors. We've done painting solar fiber. Com, like a bunch of stuff for houses, exteriors, roofing, but never pest control. But I think this is one of the best ones, man. Like, this is like, perfect for Facebook ads and the way we do it.
A lot of times, too, because, like, you know, I get jobs. Like, lately I've been getting a lot of, like, spot treatment jobs. Because I know I'm saying 1800, which I do make, you know, that's my average price. Anywhere from 18. $1500 is usually average, you know, and it goes up from there, you know, Depends. Depends how much infestation you have. But sometimes it's just one spot and I just do it for 350. You know, I'm like, cool. It takes me an hour to make. No, but those 350s add up because I did like a bunch of those this month and, you know, they've add up to about two grand, you know, that I made. But it doesn't take me long. It takes me an hour, you know.
So usually so nice, man. Well. Well, yeah, man. I mean, it sounds like we're going to be able to do some big things. I just emailed you the link to the onboarding process. Just take the time to fill out that form whenever you get a chance, and then just go through each step of the process. And if you don't have access to the Facebook account, that's fine. We'll make a new one. But just check if you can share access with us. And then when we set up your onboarding call, we'll get on that call with you and we'll get access to your ad account. We'll set everything up, we'll show you how the CRM works and we'll make sure that you're all logged in. And then we'll get ready to launch your campaign. We'll go over all the ads with you. Nothing will go out before you see it. And we've got a centralized communication channel called Slack that everything goes into. So my. My team's in there. You got questions, you need a graphic, you want to do something, you got an idea, you can drop it all in there. My team's in there, I'm in there, Chase is in there. We all work on the campaigns.
All right, sounds good, man.
Sick brother, man.
Let's make a lot of money, Johnny. Let's do it.
Let's see it, man. I really curious on how this is going to work. Yeah, I don't really like a rift like this, you know, so it's kind of like. Yeah, yeah. It's like with all these other apps, you know, just a little here, a little there, and you're able to see what they can do with that amount, you know, so it's like, okay, so here's. Hey, give us a big mount and we'll see what, you know. I'm like, I don't know, you know, like, I made enough money to do the investment, so we'll see what we can do. This is busy season, so if I will see it, I should see it within this month or next month because right now everybody's having issues.
Perfect.
We will see how it goes. But, yeah, hopefully it goes well. Yeah, man, I'm coming for Chase.
Yeah, man. We got you, dude. Don't worry.
Jitsu is better than mine, so I'm bringing them back.
Yeah, man.
Yeah, man. No worries, bro.
Yeah. How many years ago was that, bro? Your jujitsu's change for how long? I've been taking off.
If you put Chase to sleep, bro, you. You'd probably just crush me in seconds, bro, so.
No, that was years ago. That was 2019. Was 2021. Yeah, it was three years ago. People change. People evolve, bro.
Are you going to adcc?
I am not. I am not. Right now. I'm just trying to get my money as I can get it right now.
That's right. Focus on biz. Well, sick, man. Well, I'm hyped, man. This is gonna be sick. Like, I know you have so much uncertainty around this and it's going to be so funny. Like to hear you in a few weeks. You're like, holy, man. These leads, like, you know, and if it's not like that, man, we got you. Like, we're not. We're not some company that's just out here. Free pockets, bro. Like, if it doesn't work out, no harm. I'm not trying to make money if you're not making money, but you just take that risk. You just invested. Now we're gonna make it work. It's gonna be sick, bro. So I'm looking forward to it, man.
You guys should hit up. You guys should hit up Pete because Pete has no black belt. Pete?
Yeah, yeah, we ran some ads for Pete. We got him a bunch of leads and stuff. But there for his program, it was. Didn't really have like the exact selling system down yet. So. Yeah, we.
Earlier I'd be like, no.
Yeah, man. Well, if we generate you 200 something leads and. And you don't call any of them and none of them convert, like that's.
Who's.
Who's that really on? You know, like, because all we can do at the end. Yeah, like, I even followed up with some of the people and like, I was like, yo, did you get a call? Nobody got a call. Like, and it. It's like, you know, so there's certain aspects of this, you know, it's. It's up to you. You know, of course there's. Both of us have our responsibility, but you gotta, you know, do your due diligence on the leads and commit to the program. But I know you're going to, like, I already see your dedication where, you know, some people, if they got a lead stream already coming in, you know, they want it to be one way. Like, you know, they don't want to work the leads, then it makes it hard to have success. So, yeah, for you and your situation, you're starting up, it's a different kind of service, too, man.
Like, go ahead.
Yeah. Like selling coaching. Like coaching compared to selling, like, a service. Somebody needs such a different wheelhouse. You know what I mean?
Correct. Correct. You know. No. That's for sure. No. Yeah. If you definitely look at, like, I know, like, my re. My Yelp, it'll tell you the response time. I think it's, like, within 10 minutes.
Nice.
And then a response 100. Meaning, like, I respond 100 to everybody, and it's within 10 minutes. You know, my thumbtack, I think it'll say response within a couple hours, but if you look at. And I'm the first one in this area, that'll be on the top. But my thumbtack, it'll say a couple hours, but if you see everybody else, it'll say within a couple days, you know, so I on, I'm always on my phone, and I'm always like, if I get it, boom, you know, I, I, I respond right away. So there's none of this always. He don't call me or none of that, you know, or message me. I message everybody back. So perfect.
Our CRM is, like, super easy. It's, like, right on your cellular app. So you'll just be bringing up all the leads right on your phone.
Yeah, just app right on your phone.
Sweet. Sweet. Well, yeah, I've already sent the payment. You guys did already get that, right?
Yeah, yeah, we're good to go, man. We. I sent you the onboarding information. Fill out that form, book a time once you get to the end of that, and then we'll get on with my team. We'll dive into the strategy we've got for you. We'll dive into the ads, the graphics, and then we'll get ready to launch everything.
All righty.
Probably be, like, early next week. As long as we get all the onboarding info from you that we'll be able to get your ads live.
Onboarding, just meaning basically like my.
Fill out the form, get, get us access, book your call, get in our communications channel. That's it.
Okay, well, I have your, I have your, your Instagram. I'll just hit you up on there if I have any questions.
Once you get through the portal, you'll. You'll get a text from my team, you'll get an email from my team, you'll get in our slack channel. So you'll have like a bunch of ways to communicate with me then and that'll be the best way. Once you're through there, my team's on it, they see you, they know you, and then everybody's on board.
All right, sounds good. So that's cool. I got a little team going on.
Now for sure, bro.
Behind you.
Yeah, we'll get you there too, man.
I kind of been wanting to do it where I don't like I have like a team to do this, you know, it's just kind of good because I do everything on myself where the paperwork, my, my marketing, basically I'm paying for, you know, and the sales to work, you know. So it's like it gets a little overwhelming sometimes. So it's kind of cool that. Yes, I have. You guys do this now too?
Yeah, man, like we're your back end now. Like you, you drop ideas in the slack channel and we do. Oh, I forgot to tell you, we do a coaching call every week, man. Wednesdays at 3, you can hop on with any questions, marketing related advertising about your campaigns, about the CRM and. And we just jam on there and talk about business and just see how we can make things better collectively. So you'll get access to that too, man. You can always get on Wednesdays and then if you need one on one calls, you know, with me, I'll always hop on with you. We could talk as we go, so. Yeah, man, Sweet dude.
Sounds good. Well, I guess let's get this on the, you know, show on the road.
Yeah, absolutely. Hit that onboarding form, man, and we will be in and ready to go.
Probably tonight. I'm gonna go probably train like in a few and probably do it tonight and some stuff. Paperwork I gotta do, but yeah, probably all I did tonight.
How's auto spin?
Honestly, like, you know, just been happening like, you know, I think I'm just getting old, bro. Like I bent over one day, I was working with G to pick up a towel. My back was out. Man. Being 30 really sucks, bro. It's really going downhill. That happened to me twice, bro. It wasn't even like an injury from jiu jitsu, just like bending over to pick up a towel. The other time was climbing, climbing a six foot ladder, you know, like on my back, you know, just looking. I wasn't carrying anything. And you know, every 1030 it's just really gone downhill for me. Then I'll be doing good, I'll be training and then I'll get sick and I Gotta be out for two weeks. It's like, dude, like, everybody has their belts where they really like and enjoy, and then they have their belts they really hate. And I hate purple, man. I hate it.
I've gotten lit up in purple myself. So purple.
It's just been going downhill. It really sucks. But I'm just trying to get back to training and competing. I'll start again maybe next year, you know, and we'll see how it goes. But just trying to be a little active and just be consecutive again because it's been really hard since COVID before, you know, 2019. I was training twice a day, you know, going two different gyms.
You were back in shape, I remember. Yeah, yeah.
Now I go like three times a week. If that, you know, if that.
Yeah, I feel that, man. When you're working, it's hard to do jiu jitsu too, bro. Like all the time.
Well, yeah, then I get this. Bad habits from Company, you know, I never played Call of Duty. I was never playing Call of Duty. Don't want to go. I'll go. I'll do the evening class. Evening time comes, then I don't go. And I was like, bro, it's a little, I don't know, a lot of bad habits that I need to try to get rid of that I'm trying to work on it, you know, so we'll see with you guys. How's training out there?
I'm kind of like, right now I've been focused on the biz. I think Chase has been hitting it a lot though.
That's good. That's good. I get the whole business thing too. Because right now I'm like, I've been focusing more on my business as well. So I'm just like, I can't go. I got, you know, work, you know, And a lot of times I do the morning class. Sometimes I'd be like, the other day I had to go six in the morning. I was an attic. I was sweating my ass off. So six in the morning, in the morning. And then I don't get back to 6pm and that's the last class. So I'm like, you know, work comes first. So I get it.
That's what we got to do right now, brother.
You got to be like, move out of the country and just do. Workout jiu jitsu instructors and then do this. No from home.
Exactly. Chase has got the life now.
The dream. I guess he's living the dream. Look, you gotta sell off of me.
Absolutely, bro. Yeah, man. And a long term we're going for long term partnership here, man. We're going for crushing it for you, crushing it for your dad and keeping this going as long as we can. So yeah, we got you.
Crazy is Pete. Pete tried to send me to his guy too to do the Google and peace. Guy wanted the same amount. It was $1500. Like it was gonna be 2, 000 startup fee and then I think it was gonna be like fifteen hundred dollars per month and then no, not even that. Basically it was gonna be 10 of what I brought he's and take. It's like oh well you want 10 of my business? Like yeah, that's what it down to. So I don't know if that's what Pete is doing. You know, I didn't talk to Pete about it. I was like ap. I didn't go to this guy. He was like, no worries. It went down to yeah, you know, we just want a small fee. So if you only make a thousand dollars, we only get 10%, you know. And I'm like okay, but I'm gonna make just a thousand dollars. You're gonna get 10. I think it was, that would have.
Been $1400 this month if, if any of that was from him.
Yeah, it would have been. It was actually 15. It was 15, not 10. 15. I was like no, I don't feel like giving away 15 of my, my business though. You know.
The way we have it set up, like you're gonna be able to scale like because you can literally, I mean you know, like if you, if you're getting the sales, like we don't make anything more as you're making more and you can spend more and we're not going to charge you more. So. Right, yeah man, we're set to scale on that. But yeah man, well, well, enjoy your night training tonight. Thanks for getting on today. I appreciate it. We got your back. You're going to be one of our best case studies. Just make sure when you do become a great case study that you tell the people of this world, submit us a full case study because we grandfathered you in on the pricing and we're going to hook you up and you're going to be so surprised.
Yeah.
Johnny, thanks for hearing us out man.
Yeah, you're gna like what we got.
To bring to the table.
If, if it works, I have no problem putting this on my social media saying hey, you know these guys help me out my business. You know, I'll give you a free.
Month man, if you get somebody to, to sign up with us, they come through. They're an established business like you. I'll give you a free month off your service.
It would most likely be my daddy. So let's see if I get me my 20, we'll get you your results. You give me my 20, I'll give you my daddy.
Let's go.
All right, man.
We'll get you those results.
I just let you know that you better give me my free month.
I got you, Doug. I got you.
Let's do it.
All right, man.
Well, we'll get you all set up.
I'll see you later this week or maybe early next week. We'll get on the onboarding call, get everything launched out, buddy.
Sounds good.
Thanks, brother. Talk to you soon, man.
All right. Later, guys.
Trying to go to boss. Yeah.
Yeah. You want to cruise?
Yeah, but I gotta make some. A couple eggs real quick, bro.
You gotta eat something quick, bro. Let's just stop somewhere on the way.
The eggs, bro. You want some eggs, bro? I'll make. I'll make some eggs, bro.
I gotta make some eggs.
Organic eggs, bro. It's great.
Great protein for gym.
What's up? All right, let's eat some eggs.
Fried egg sandwich. All right, you.
You want to roll a small J then? Because I'm gonna. All right.
Yeah, bro.
That was good, man. That was a really hard close 2k, dog.
He was about to. Not close for a second.
1500.
Oh, 1500. But he was about to knock. Close for a second. Way to reel that back in.
Yeah, bro, that's. That's what happens when you get really good at. Objection. Handle.
You. You.
You get to the bottom of it. Like, I don't even know.
Like, I was pretty surprised. Like, I thought we were gonna lose them.
And then.
Me too. I was like, oh, it looks like he's about to get shook.
He's like, I gotta think about it.
I gotta think about it. And then I started showing him the onboarding process.
I started explaining once you brought up the logos, numbers, he was like, well, I know.
Yeah. It's so funny, bro, that people don't.
See the return you just got, dude, it's the case studies. The case studies changes everything.
He just kept saying, he's just like.
I'm gonna be paying this much. It was. Acted like he's just gonna be throwing that money in the trash or something. It's like, bro, you gotta invest, like. But that's the. That's the one thing about startup business owners. Like, the most business owners, they look at that and they're like, oh, you guys giving all my marketing 1500 bucks. Sign me the up and you got improvement. Oh, and guarantee, like, a lot of business owners will not blink an eye at that. But when you're getting with a new guy, he's got a lot more moves there.
But it's fun, bro.
We're gonna be able to crush again. I've seen what the competition doing, and nobody's filming pest control ads like me. I played Ben Sworn today and that buddy today, so what is that, 30 bucks?
Yeah, we got two new accounts today, baby. It's a good week.
3, $500.
My team's getting jammed up. I gotta get them working.
And it's only Monday.
Yeah, that's right.
3, 500 on a Monday. Nobody can with us, bro.
Dude, our ROI Is finally coming through, you know?
Yeah, man, it's.
That's.
That's how this works, man.
The volume. You just increase the volume of what you're doing, bro. It's wild. We haven't even changed anything, bro.
Did you see how I was going through that sales.
Sales script? Could you tell that whole time I followed the scripts?
It was pretty good, dude.
You were.
You were also, like, very flowy with the conversation.
Yeah, man, like, that script, it does.
It for you, bro. You just gotta know where you're at. Yeah, bro, but I think you can start doing that full process soon enough.
I'm down, dude. I'm down to hit the next level.
Start closing, talking so much about them, and they almost get frustrated.
They're like, why aren't you telling me about your programs? I don't even know what you guys do yet.
Like, what's the.
And then you fully understand them and know exactly what they want, and then you drop the recipe on them and then just like, damn. That's exactly what I need too. Closing deals left and right. Want me to get it, cuz? She in my sight.
You want a burrito or a sandwich?
Whatever's clever, man.
Huh?
Whatever's clever, man. This one said, I need my eggs.
I'm going a little bagel sandwiches, bro.
So no eggs, no life, boy.
Yeah, that protein, bro, that's straight pro.
Straight pro.
Damn. Good job, dude. You really reeled that one back in.
Yeah, bro, I. I don't even know.
Like, honestly, when you said we could do, that's when he was like, all right, I'll do this.
When?
What?
When he said that we could run ads for his dog.
I know, huh? He's like, if you can do it for my dog, I'm in My happy once he said you were like. Wait, are you serious?
Yeah, I was like, you really want us to. We can't guarantee our alive. I'll do it.
Dude, you make 1500 bucks every time he has his dog. It's pretty tight.
I mean, I'll build a for that. I can see it now.
Straight up doggy.
Yeah, man, that one was tough.
Take a lot of energy, bro. That's why I'm so hungry.
Right.
Leave us a trip to bring her back up.
Oh, deals.
Damn. I got up on a freaking business call for two hours, so I didn't even get to go to the storage unit today.
Two hours?
Yeah, that last call was a long time.
What the heck did you make a deal for?
Yeah, yeah, we closed them.
Oh, nice.
It was like my homie.
So I had to be on there.
Because tuna deals today.
Oh, she's not here yet. Just chill.
Just get ready type. Yeah, bro.
I'm gonna have to start hiring more employees again soon.
That's what I'm saying, dude. Like you. You keep closing, I start closing. We're gonna need more appointment stuff. Because we'll just be closers.
Yeah, well, I'm down to let Daniel and Norman get on.
Daniel and Norman are getting on the team now, huh?
Yeah.
Yeah, bro.
As prospectors, they're gonna be like that base level.
Oh, yeah.
Let me.
Let me be there when you're onboarding them so that I can. I can be ready for future prospects. I feel like with the work we do with Boris is pretty good too. I almost know how to teach someone how to do this stuff already.
Yeah.
Yeah.
I'm gonna have them go through a whole process.
Nice. Nice.
Yeah, I'll let you go through it.
Too, but I got. I got some other, like, things that I'll have people do when they work with us, like making goals and visions and like that. So like, kind of like our. Our clients, you know? Our clients. Come on. I like, figure out why they're coming. I want to do that with these sales guys. So, like, they're like. They see what it means.
Yeah, yeah.
Everything's pretty much ready to go for that though. I just.
I just gotta commit to doing it. I just didn't really focus on just selling our own leads right now.
Not really letting anybody else in the operation.
Just doing our.
Our hustle and that's all right now.
That's true, man.
Yeah. Sometimes, you know.
We got a good thing, dude. It ain't broke. Don't fix it. But we will need to scale eventually.
Yeah, bro.
Yeah, like, we're definitely. I mean, the thing about it is, is like, we could grow a sales.
Team and that's just like all. All bonus. Because like, you grow a sales team.
You start getting more sales, you start making more money.
Like, that's when you really blow up.
Like. Because imagine, bro, like, how many calls did you get me on this week with qualified people?
Three or so. Imagine if we had four people bringing me three leads.
Well, well, the trick is to get a bunch of sales people that will run their own ad spend and have their own exclusive leads. Just doing it for us, though. What. You know what, what should we do as our agents? So for our agency deal, they run their own ad spend, plus they pay us 500 bucks and then we give them how much commission? The 20 and then 5% recurring. The same thing.
Yeah, Well, I don't know exactly. We'll have to look at it. But they might just make like a flat. Like our Mosley paid them every time that a book appointment showed up, you pay them $50 per appointment that they generated that showed.
Dude, I. I feel like I gotta. I feel like my homie that was gonna do the video content, he would, he would sign on to do this.
Why?
Because he needs a hustle, bro. And I feel like it's kind of. I don't know, it's not easy, but it's like to learn how to video content and actually become skillful at it versus to have a phone conversation. And if he's paying for his own leads, we could make it affordable for him to get some people on the phone. Plus, you can always cold call on this too.
Yeah, that's what we're gonna teach him.
How to do it.
But I don't know is if he's like a salesman, you know, because I don't really know, but I know that I wasn't a salesman and I'm. I'm having at least the right conversations now. Not necessarily having them the most efficient way yet, but it's a process.
Yeah, man.
Like, we're. We're gonna follow pretty much our MOSY.
Structure to a T. Yeah, I think Kaimozi's got the best one, dude, so I'm not gonna fight you there.
But.
As far as getting those guys started, man, I think it's just a matter of me sitting down and writing out the startup protocol and then just onboarding them into the CRM.
So we have 500. They'll learn how to sell everything and then if they want to pay, and then with that, I'll give them some leads, like $500. And I'll give them their first, like, you know, however many leads, you know.
So they can have something to start out with. Then I'll just throw that 500 right into my ass.
You'll just throw the 500 in your ads and build your agency even bigger.
Yeah, exactly.
And then we'll get more leads for.
Dealing, and then we'll just split up the leads between us and them.
To them. Exactly.
Yeah, bro, let's. Dude, I. I feel like plenty of people are looking for this opportunity. Everybody want. Dude, everybody. Especially because we know a bunch of broke ass in Jiu Jitsu. All right? I know a bunch of broke ass in jiu Jitsu who literally, you know, they can't. They. They don't have the effort to go do a real job, but they would like to. And they'll do.
They'll work really hard to make money a different way.
Say it again.
They don't have like a job. Like, they won't work like a traditional.
Job, but they'll like, work really hard.
To make money like, a different way.
Dude, I think if you're just like, hey, man, well, if you can get a job where you could sit in front of your computer, make some phone calls and make money and. And you, you know, you're. You only work when you want to work. Really, would you do that? I'm sure a lot of people did. As soon as you told me what the. What the opportunity was, and I realized, oh, I can work when it's convenient and there's an incentive for me to work more because I'll make more money. I was like, bro, I'm on board.
Yeah, man.
And that's how these guys will be set up too. They'll be like basically commission only appointment.
Setters that everybody at autos is. Everyone's doing side hustles, bro. Like, everybody knows that I used to be doing side hustles. And if they figure out that like, oh, Chase is a smart kid and he. He got off the side hustles to start doing this gig, they'll be like, oh, there's a reason.
Yeah, man.
Well, yeah, man. The affiliate program we have to test with a couple of case study members, and that's going to be Daniel and Norman, most likely. Okay.
And then after that, we'll just expand from there.
After that, I'll basically have a course. It'll be automated. They'll buy it from website and it'll automatically onboard them, teach them, train them, and all they got to do is just set the appointments in our calendar, and when they do, they're going to make money.
Yeah. Sick, dude.
Yes, sir.
I feel like it shouldn't even be 500. It sounds kind of cheap. Should be like a thousand.
Yeah, it will be eventually.
How that be a thousand?
Yeah.
You're just working for us for a thousand bucks. Thousand. And we'll give you, like, 50 leads, you know? And out of those 50 leads, if you don't close, whatever. And you're not fit to be an agent. Huh?
You're kicked off the team if you don't close.
Yeah, if you don't close out of your. The 50 leads we give you, then you're not in.
That's what our money says in that video.
He says, like, they get 10 leads, and if they don't close the lead in 10 weeks, then. Or if they don't book an appointment in 10.
No, yeah, exactly. He's got. You got. You got 10 conversations. You got 10 calls to make an appointment or some. Dude, let's listen to that on the way to Vasa.
I got a sandwich already, bro.
All right, I'm. I'm heading out towards you right now.
All right, cool. I'm just gonna run the dogs outside. I'll meet you.
Sorry. I'll see you.










