Nate Tilley says to 10x your on-camera energy and follow a four-step script: call out your viewer's area, name their specific problem, state your solution, then list three concrete benefits. That pattern moves people toward conversion.
The one tip that I'd say for video is just 10x your energy. I believe that there's people in this world that have problems and business owners, we have solutions. So there's somebody out there, imagine this. Whatever you sell, there's somebody out there on their knees just wishing that they could get help with whatever you sell, just wishing that they could get this problem solved, okay? And what you're going to do is you're going to be that answer to their friend. The one tip that I say for video is just 10x your energy. Like whenever a lot of people. What's up, Gu? Guys, I'm here trying to like, you gotta be like, what's up, Denver? I'm out here. We're doing this, we're doing that, okay? And the script is like this, okay? It's very simple. You call out the area. So what's up? Area. Whatever area you're in, you can say, what's up? You can say, hello. You can say attention. Call out the area. First second. You're going to address people who have the problem that you saw. So it's going to look like this. What's up, Denver? If you are wanting to get your fitness in shape and you feel like you have lost your motivation in the gym, then you're gonna explain the solution that you have, okay? A bonus to this is you add like three things that make it so simple and easy. Those we call benefit goals. So you might say like classes for all ages, a flexible schedule. And you might say like convenient, like daycare or something that just makes them, you know, they're already interested in it. And then those things kind of tip them over.
