Nate Tilley walks through a text-based ad strategy for Instagram that uses a choose-your-path landing page to pre-qualify leads. The flow collects name, email, phone, timeline, and down payment amount before moving qualified prospects to a full application.
This text based trade offer. The reason we do this is because this looks natural to social media. It's actually made on Instagram so it's the same text. The platform really likes this. We actually send these to a landing page that looks just like this right here. It's optimized for mobile. It's like a choose your own type of thing where people can get pre qualified, they can call in or they can contact us and then we send them to this application page right here where this is where we get full applications. Now you want to do a more prime strategy. So it's going to be a lot different than this. There's some different variables here. The types of things that we're doing to have have success. So that's somebody coming in, name, email, phone, verified how long they're looking to buy in and how much money they have down. You know we collect that kind of information.
