Nate TilleyCo-Founder, ROAS · Direct Response Expert

The $1,000,000 Tinder Copywriting Strategy #shorts

Name: The $1,000,000 Tinder Copywriting Strategy #shorts
Uploaded: 2023-08-24T20:00:16+00:00
Duration: 56 s
Channel: Nate Tilley
Description: A short YouTube clip (Nate Tilley) teaching copywriting using a fictional Tinder profile as a worked example. The speaker demonstrates how…

24 Aug 2023 · 1 min

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0:56

A short YouTube clip (Nate Tilley) teaching copywriting using a fictional Tinder profile as a worked example. The speaker demonstrates how 'pattern-breaking' lines (e.g., 'Married to a hot Latina, two kids, one French bulldog named Mustard') grab attention, contrasts them with mundane profiles, and frames the lesson as part of a tongue-in-cheek '$7.8 billion copywriting formula.' The clip emphasizes humor, surprise, and user-perspective testing to stop skimmers and demand attention.

Chapters

This is a Tinder profile, and today I'm going to use it to teach you more about writing copy than you've learned in your favorite guru's course or mastermind. Prove it. I've actually signed up for a Tinder account just to show you how I would definitely swipe yes on him. I'm about to drop some copywriting, riz, with my $7.8 billion copywriting formula. You gotta bring some fuego. Married to a hot Latina, two kids, one French bulldog named Mustard. Just looking for some side action. When they read that, they're gonna immediately be like, what is this person talking about? Like, are they actually being serious? Just kidding. I'm single, no kids. But the dog is real. His real name is Mustard. That was really funny. Think about that from a user perspective. You're reading this. Oh, I'm Craig. I like pizza, beer. Then you see one that says, married to a hot Latina with two kids, immediately, anything that's gonna break your pattern, and it's gonna stop them and demand their attention.