The $17 Million Morning Routine

Sabri Suby woke at 4 a.m., ran, then cold-called 60 prospects before noon with his phone on airplane mode to avoid distractions. He kept calls going 1 to 6 p.m., exercised and used a sauna at night, and slept by 9 p.m.
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Cool. So let's have a good week.
I saw that video, but like not now. When you were on the phones and shit.
Oh, I was waking up at 4am, I was going running and then I just, I'd listen to audiobooks, listen to music. I'd jump on the phones at 8:30 in the morning and I'd make 60 dials before 12:00'. Clock.
Okay.
And then I'd have lunch and then I'd look at my emails and then I jump back on the phones from around 1 o' clock till around 6 o'. Clock.
So you don't check your emails from in the morning?
Takes me out of the zone. I check it when I get it, I check it first thing in the morning and then I'm like, cool. Email goes bang. I'm on the phone so I'm making as many dials as I can. Otherwise an email comes in, you start reading that and it takes you out of momentum, it takes you out of flow, where it's like you want to be getting off a call, jumping on the call, getting off a call, jumping off a call. Phone's on airplane mode, it's away from you. Email is closed. You're just dialing like a maniac from whenever it is that you say, I'm going to start dialing where it's 9am Till when you have lunch. And that's, that's all you do is just dial.
Okay, cool.
And then if you need to send props out, they're done before you start making calls. You're not multitasking with everything in there.
Yeah. Okay, so pre kids, pre marriage, what was your nighttime routine?
I've always been like an early, early sleeper, early riser. Yeah.
So what time do you sleep then?
Like nine o', clock.
Nine o'.
Clock.
Okay.
Yeah.
So you just go home and, and do something and then. Nine o'?
Clock? Yeah, I spend time with my family before.
Before, before the kids and family?
Yeah.
When you were on the phones?
Yeah, I was running in the morning, working out in the evening then. So I would go and like work out then have a sauna, decompress, do some reading.
Is this night time?
Yeah.
Okay, right?
Yeah, it's a run in the morning.
Yep.
Work out in the evening. Evening and have a sauna, then do some reading, chill out for a bit and then get back after it.
Okay, cool. Thank you.
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