A short conversational excerpt from a YouTube video where two speakers discuss advertising strategy and creative testing. They focus on using individual creative assets to recreate top-performing ads and note that Spanish-language ads are underperforming; they recommend simplifying messaging for Spanish audiences (less emphasis on financing/credit, more general vehicle-focused leads).
You know, the best ad, we just have to recreate it. So taking each one of these pictures and using them individually, being able to test out like the. Your job, your credit, but maybe taking out this big bad credit here that maybe is giving a bad intention. This one's a different, different look. And then we've got Spanish as well. And the Spanish has been pretty slow. We're getting a high lead cost there. So maybe it's not audiences.
Yeah. What's going. I mean, there's a big Spanish market out here and I wanted to talk to you about that.
Yeah. From just what I know, I think that this isn't the best messaging for Spanish. A lot of like, maybe they don't have credit and maybe they have good credit. Like, I feel like the Spanish populations that we've seen in a lot of dealerships, they're more interested in vehicle based ads. They want to like, know what they want to buy and they're like coming in cash. So the whole financing thing, if you don't have credit in the first place, bad credit. I think maybe we need to simplify this messaging and just take it a few layers back and just get more general leads for you for Spanish. And I think we went a little too specific where you don't need to be so specific for Spanish.
