The BEST Cold Call Opening Lines | Killer Cold Call Openers

What happens once you get through past the gatekeeper? Okay, so we've crossed that first hurdle. Now we're into the money zone. We're speaking to the decision maker and this is really where we have the opportunity to deliver this killer pitch. So now you're on the phone with the decision maker. So here's some effective openers that I've really tried and tested and perfected and are found to be the most efficient over the years. From literally making over a million cold calls. This goes back to being respectful. You don't just want to just jump in and railroad this person into a pitch immediately if they don't have the time to speak to you. Because you need to know that all cold calls are an interruption and we have disrupted his day. We don't know what they were doing. We just kind of jumped in on them. Right. So you do need to be polite in asking them if they do have a minute. Now, if no, you simply want to state, right, okay, no problems. When can I get your full attention for about 18 minutes to demonstrate how we can deliver big promise of what they want to do for your company. I assure you this won't be a waste of your time. Right. Nice, short, punchy. You're bringing it back to the end desired benefit they want. You're letting them know a specific time. You're not saying, when can I speak to you? And they have no understanding of what a time commitment they're making. Just 18 minutes of your time and I guarantee you this will be a good use of your time. So you kind of finishing with a strong point as well. Then if they say yes straight out the gate, then what you want to do is you want to say no problems. Fantastic. How are you currently using Google AdWords to get more clients? How are you currently using doing. Applying X to get the desired outcome that you're after? So you can basically cut and paste whatever it is that your service is and whatever that big pain point for your market is at that point. Now, this is kind of a great way to get them speaking and get them talking a little bit and depending on how much they give out to you at this stage is essentially how receptive that they are to receiving this phone call in the first place. So you wait until you get their response. Okay. So then you basically always want to be in agreeance with the person. Whatever they say, you want to say, okay, fantastic. Okay, great. Whatever that transition word is for you that you're really comfortable with. Okay. So would you be open to learning some ways that you could achieve the desired outcome and solve the biggest pain point without the biggest frustration that they currently have. So it might be without spending more money on advertising or without, you know, hiring more people to do this or whatever the thing is. So, again, I'll just go over that one more time. Okay, so would you be open to learning about ways that you could achieve the desired outcome and solve your biggest pain point without their biggest frustration? And if they say that they're busy at this stage, that's when you want to come back and say, no problems. I can call you back in 30 minutes if that would suit. Okay. So you're also giving them the option to set up another time later with you, because the last thing that you want to be doing is pitching someone when you don't have their full attention. You will never, ever move the ball further up the field. If someone's got a million and one things going on right now in their day and they're kind of just half listening to you, you need to assure that you have their full attention. So it is good to basically give them this door as an entry point for them to say, look, can I give you a call back in 30 minutes if it doesn't work for them? And they will say yes, and if they don't, then you can always tee up another time later on in the week. That would be better for them. So then once you've kind of. You've got their undivided attention on these calls, then what you want to say, like, you've gone through the pitch with them, and they're kind of receptive to what you're talking about at this point. And then you would say, look, great. Look, it sounds like you're a perfect fit for us at this stage. They've already told you how they're using this or how they're kind of using this service or program to solve their biggest problem. So you've listened and you can probe a little bit at that point in the call and really find out what those pain points are. So we're not trying to close a deal on this call. We're trying to set up another call to really go through our offer in greater detail where we can set some time aside with that prospect. So this call is basically, okay, cool, you've done some initial probing. It sounds like you'd be a perfect fit. What I want to go do now is do this audit for you or give you all this free value, or give you a roadmap, give you this cheat sheet and just tee up A time with you that I can walk you through that later in the week. Okay? So that's essentially what you want to get through. We want to take this person through those gradual steps that it takes in order to turn that person into a paying client. Then you would basically give them the option and say, hey, okay, cool, so are you available this week or next for a meeting? And then they'll say. They say, yes. You can say, all right, excellent. And you want to basically schedule that meeting. Now, when it comes to schedule a meeting, you'd never want to ask, you know, when works for you next week, you are simply asking for something. Then from that person, you're asking them to pull up their calendar, look for an available time slot, and you're asking that person to work for you, to work for you, and basically do a task that you've asked them to do. And that is the wrong way to approach it. You want to make this very simple and very easy, right? You basically want to give people options. So you would say, okay, look, when works best for you this week or next, right? This week or next. That's an option. And then saying, okay, does Tuesday or Thursday work? And then they'll say, Tuesday works awesome. Morning or afternoon? And they'll say, afternoon, terrific. 2:00pm or 4:00pm it's just constantly giving them options. So it's just like they're just selecting and it keeps that momentum and makes this a very easy decision for them. So that's the process of what you want to do in terms of scheduling this meeting with them, making it as easy as possible, letting know that you'll be delivering some value on that call, and you're going to go away and put something to work and come back to them with something of value. Hey, guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day, and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with heysubrin in the comments section. And every week we're also trying to go through all those questions and get them answered. So go ahead, click subscribe, and we'll see you in the next video.