Nate TilleyCo-Founder, ROAS · Direct Response Expert

The economics of $1 slushies

Name: The economics of $1 slushies
Uploaded: 2024-06-13T23:55:13+00:00
Duration: 29 s
Channel: Nate Tilley
Description: YouTube short by Nate Tilley (uploaded June 13, 2024) using a personal anecdote—driving his $500,000 Ferrari to buy a $1 McDonald's slushie—to explain…

13 Jun 2024 · 0 min

Watch on YouTube

0:29

YouTube short by Nate Tilley (uploaded June 13, 2024) using a personal anecdote—driving his $500,000 Ferrari to buy a $1 McDonald's slushie—to explain the business concept of loss leaders: low-priced items used to bring customers into a sales funnel so the business can sell higher-margin items. The speaker links this practice to his own success (selling over 1 million copies of his book) and contrasts a business owner (making a sale) with a business builder (starting a customer relationship).

Questions this video answers

June 13, 2024

$500,000

Over 1 million copies

I drove my $500,000 Ferrari through the McDonald's drive thru to buy a $1 slushie. Have you ever wondered how they can sell them for $1 and still make money? They're in business. It's the very same reason that I've been able to sell over 1 million copies of my book. It's why McDonald's sells $1 slushies to bring people through their funnel and sell them burgers and fries. They're what we call loss leaders and they are good business because a business owner gets a customer to make a sale, whereas a business builder gets a customer to start.