The fastest way to make money online... Virtual Real Estate Secrets - MARKETING SECRETS EP. 2

This we have to understand. So many of you guys are sitting back and you're waiting. You're waiting for your click funnels. You're like, okay, someday I'm gonna get the idea. It's gonna be amazing. And you're waiting, and you're waiting, you're waiting. It's like, we gotta get you in the game again. I told people before, like, ClickFunnels was my 150th funnel that we launched. If I would have waited for this to be the very first funnel I would have launched, I'd never been worthy to find this. Hey, this is Russell Brunson. You are listening to the Marketing Secrets podcast where you're gonna learn different ways to market and to grow your company. In today's episode, we're covering what, what we call virtual real estate. I'm going to be talking about a whole bunch of cool things from like, how do you wholesale funnels, how do you license funnels, how to fix and flip funnels, how to buy and hold funnels, how do you create financing deals, and how to find virtual real estate funnels that you can use to grow your core company. So a lot of really cool things we covering during today's episode. I want you guys, as you're listening today's show, to think of an intention, like, as you're listening to this, don't just listen for, like, enjoyment. I don't. I want you to enjoy the episode, but I want you thinking, like, how can I use this in something I'm doing? Right? And this could be simple as, like, looking at the funnels you have maybe aren't working as well. And how can you use these strategies to make them better? Right. Instead of finding a company and flipping it and fixing it up or things like that. Like, how can you apply these principles to your own company? Right. Number two is if you don't have a business yet or you're struggling or you're in the middle of trying to grow something big, this could be a fun weekend project or side gig. You do just kind of have some fun growing a business and so have some intentions, like, how can I use this either for my existing business or how can this as a side business, or maybe it's the business you do with your kids. I recently I ended up not buying it, but I almost bought this sock company because I thought it'd be really fun to do with my kids and would have been a perfect virtual real estate company that I could do with them to give them a side project to learn these Marketing principles. So have an intention as you go through this of like, how could you actually use this in your real life? And on top of that, if you enjoyed this episode, please rate and review it again. This is the new podcast format I'm testing out. If you like it, you could. It would mean the world to me to go to Apple, to itunes, wherever you are and actually rate and view this podcast and this episode. And on top of that, share it. If you enjoy this, share it with, with your spouse, with friends, with people that work with you. This is the best way to get this show out for me is for you to share with other people. So that'd be amazing. And then on top of that, if you want me to answer any of your comments or questions on the show, if you go to marketingsecrets.com, there's a spot there where you can actually leave a live question. I am listening to those. When you send an audio question emails to me, I listen to it. And the best questions will be picking and pulling for the show. The last thing to share is that this episode is being sponsored by me. I figured that if somebody else can make more money off my audience than me, I don't deserve to be doing what I'm doing. So I'm going to be the main sponsor for the show. So today's episode is being sponsored by the Traffic Secrets book. You can go get a copy of trafficseekers.com I just cover shipping and handling and it is amazing. So Russell, thank you so much for sponsoring your own podcast. Go get your book@trafficsecrets.com so that said, you guys, I hope you enjoyed this episode of the Marketing Secrets podcast. You're listening to Marketing Secrets with your host, Russell Brunson. Richard. Alright, so on today's episode, I want to talk about a concept that we call virtual real estate. And this is not a phrase I made up. In fact, a lot of things I do nowadays are things that really smart marketers are doing. When I first got started online and then they stopped doing and they bought the ideas or the principles or the concepts from them. So when I got started way back almost 20 years ago, one of the big things that was the hot topic, like the shiny object of the day was Google AdSense. Kind of like we've got crypto as the shiny object today. NFT is the shiny. There's always something right there. It's like the new hot thing everyone's focusing on and that's where their tension's at. And so if you rewind back in time 18, 20 years ago, when I first got into this game, the big shiny object was Google AdSense. And what was happening is that people could create these websites, and they were like really ugly websites. Because the reason is you made money when not when somebody spent time on your site, you made money. When someone came to your site and then they saw AdSense, they click on the AdSense link and left. That's how you made money. So literally the whole concept is make these really ugly sites get ranked really high in Google for competitive keywords. And then you make money every time someone would come to your page and they would leave. And I had friends making 50, 60, 100,000, 200,000, $300,000 a month by making these crappy, ugly websites. And I remember the time John Reese came out and he was one of the guys who was making a ton of money doing this. And he coined the term virtual real estate, or vre. And he said, he started saying, you got to create these VRE properties, these virtual real estate properties. And each property you set up the site, you get it ranked in Google and it makes $500,000 a month, right? He said, you make one and then create a second one and a third one. And I remember back in the day, people came out with different software programs that would make these sites even faster for you. And they had friends like David Fry who went and he built a whole team. He had a. In his. In his basement of his house, I think, or maybe his office, he had this like production where it's like all these high school kids come home from high school and they have computers. And there was like, I don't know, maybe 20 or 30 computers in the room. And the first guy, all his job was to do is go buy domains. So he had, above his desk, he had this checklist like, like step one, two, three, like, and the guy would come over from school, sit down, he would just buy domains, and then we'd go to the guy number two, and the second desk was like, hey, your job is to go and do these five steps. And he had like a whiteboard with like the five steps for that guy. And next thing, and he built like, literally a shop of people that would just come in and they'd buy domain, set it up, run traffic equalizer, do the backlinks, do the thing. And they would just mass producing. So he was creating 10, 20, 30 of these sites a day and ranking them and getting paid money. And it was like this. It was like buying virtual real estate, right? It was like buying, going to Boise, Idaho, before it was Boise and buying all the property and setting up houses and then playing Monopoly, right? And then as all good things do, they come to an end. Google slapped it. They stopped paying out these things and it stopped being profitable. They stopped raking sites that were ugly, that the only goal was to get people to leave because they wanted to rank sites that had good content and things like that. And so the whole industry kind of disappeared overnight. And I always thought about this in our world of funnels and building businesses that a lot of times, and I'm probably one of the people that caused this, right? Like I'm all about like building a business that you're passionate about, that you love, that you can like, you change the world and you can do all these things right? Like if read expert secrets all about like creating a mass movement of people, you can change their lives. And how do you do that? And I still believe in that. Like that's what my mission is, what ClickFunnels is. But I think sometimes I probably overwhelm people because some people, like I just am trying to figure out how to make an extra 100 bucks or an extra 500 bucks, like how do I do that? There is a time and a place for that. So at last year's Funnel Hacking Live, I did a special nighttime session and I called it Virtual Real Estate Secrets. In fact, the subtitle was how to Build a Virtual Real Estate Empire by Fixing, Flipping and Investing in Small Cash Flow Funnels. And it was really fun because before that event I wanted to show people that, you know, while I still think that everybody should be building a business that's literal goal is to go and change the world. There is a time and a place like, let me build a virtual real estate property where I can create an offer, set up a funnel, drive some traffic to it, and it pays me 500 bucks a month or 200 bucks a month or whatever that is. And maybe I create two or three or ten of those things and they're all cash flowing. And I can have a really good business doing that as well. And so I wanted to share this as episode number two of the new podcast. And the reason why is because a lot of my episodes are going to be showing the vre, the virtual real estate that I'm doing behind the scenes. And so I wanted to give that to you guys as kind of a context. So as I start showing you guys more of these things, you know, what we're doing and why we're doing, you Got some of the strategies as well, because a lot of you guys, like, you've been following me for a long time. You've been listening to podcast episodes. How many episodes have we done in marketing secrets? 551 episodes prior to this. And then the marketing, your car, that's like, what, almost 800 episodes. A lot of you guys have binged through all of them. You've read the books, you've been to Funnel Hacking Live. You've done the stuff. And maybe you don't have a business yet. Maybe you're struggling trying to build the empire and have the mass movement. It's like, look, you have the skill sets right now. You can go and you can create these little properties. You can find sites that are making 100 bucks a month, again, making 500 bucks a month, because you know, you have the skill sets, you need the thing to apply it towards. And so hopefully this will be fun. This was a fun presentation. I think it was lighter, it was enjoyable. People had a great time with it. With that said, we're gonna take you guys back to Funnel hacking live 2021. Take some notes and let's start building your own virtual real estate empire. Get up out of your seats and put your hands together and welcome back to the stage, Mr. Russell Brun. So today's been a lot of fun. We've gone deep on a lot of topics, a lot of stuff, and typically after the first day, number one, everyone feels a little bit overwhelmed. Like, oh, my gosh, that was crazy. That was only half a day. We got three more days of this stuff, right? So I want to do this special session. This is something I've never taught before. I think about this a lot. I talk about it with my team a lot. There's a lot of ways to make money in this business. It's not just, I'm going to do, you know, build this huge empire. A lot of times you can do it smaller, you can do it in. In a way that's just a little bit differently. So that's what I wanna talk about today. So my title of my presentation is actually Virtual Real Estate Secrets how to build a virtual real estate empire by fixing, flipping and investing in small cash flow funnels to kind of lead this one off. Obviously, I use the word virtual real estate, and some people are like, wait, you talking about building houses? You're talking about selling houses on the Internet? No, I'm talking about properties. Virtual properties. How do we make money with virtual properties? Virtual funnels, right? And not so much like, how Do I make millions and millions of dollars? But how do I make some revenue? How to make cash flow from little funnels? Cause, yes, I'm so excited. Like, I might try to teach you guys how to build funnels. Gonna make you tens of millions of dollars. And like, that's like what gets me excited. But how many of you guys would be really excited if you had a funnel that was making you, I don't know, a couple hundred, couple thousand bucks a month? How many of you decided if you had two of those or three or 10 or 50 of them, right? So that's what I'm talking about here. Just to kind of give you guys something to think about. And maybe this is for you. Maybe it's for one of your kids, maybe it's for a spouse, or maybe it's for somebody, you know? But I think it'd be fun topic just to talk about inside of our community, because we don't talk about these things a lot now. When I think about real estate, I think about hgtv, right? I think about all the TV shows where they are, like, literally doing this with properties. And there have been real estate gurus teaching how to make money in real estate for way before I was ever born, right? And I was talking to Joe McCall, who I think is here somewhere in the room. Joe's one of my inner circle members and someone who I just have so much respect for. In fact, I got in trouble. I bought a whole bunch of real estate that I shouldn't have, and Joe magically got me out of it. So I love that guy, and I messaged him ahead of time. I said, he's one of the big real estate gurus, a whole bunch of real estate gurus. I'm like, what are the core ways that in the real estate world, they're teaching people how to make money? And he said, well, there's a lot of things, a lot of different angles and stuff. He's like, it really comes down to four core things, right? And this is traditional real estate. So one is wholesaling. That's where you find someone. They may not want to sell the house, but they need to sell their house, right? Maybe they're going through a divorce or maybe something tragic, lost their job or something, they'd have to get out of their house. And so there's opportunities where real estate gurus teach people how to do wholesaling, to get a property and to sell it or to flip it or to whatever, right? So that was the first thing. The second one, this is what you see all over hgtv, right? The fix and flip, where they find a house and they're like, oh, this house is horrible. And then they get the new kitchen and the new, like, all the things. All of a sudden, they got this beautiful house, and then they sell it and they flip it, right? And then there's buy and hold, where you buy a house, you fix it up, and then instead of selling it, you just hold it and you cash flow it, right? And the last one that he kind of mentioned was creative financing. There's a lot of different ways to do cool creative financing. No money down and things like that. And so as I do this presentation, I was like, okay, these are ways that people do money in traditional real estate, right? Like, how does this relate to kind of what we do as Internet nerds? I mean, Internet marketers, right? And for me, a lot of you guys don't know this. I actually got my start when I was in college. My dad actually bought me this book. Rich dad, Poor Dad. Who here has read this book? Okay? This book was one of those things that was, like, the turning point in my life. I was in my house, my wife and I had just gotten married. We're in this little house. We're living there, and he gave me the book. And this book sat on the next to my bed for months and months and months. And then finally one day, I couldn't fall asleep. I look over, I'm like, oh, I hate reading. There's a book my dad gave me. He's gonna ask me next time I see him. Fine, I'll read. So I open it up and I start reading the book. And I got hooked again. This is, like, one of the best books ever. So I read the entire book that night. I can't sleep. The wheels in my head are spinning. I'm sitting there like this, wide awake. Next morning, my wife wakes up and rolls over and she's like, cool. I'm like, hey. She's like, what's going on? I'm like, we're gonna buy a duplex. What? Yeah. We're gonna live in one half and rent out the other half. And we're live for free, and we're gonna have tons of extra money. It's gonna be amazing. And my lovely wife said, okay. And then we went and we bought our very first property within like, a week or two after reading this book. And this was our first house we owned together. We bought it. We lived in the top, and there was a basement apartment that we rented out. And this was our very first house ever. And now I was excited. Cause I thought that was one of my futures, buying real estate and investing and stuff like that. But we had problems. The problems were these things called renters. Anyone here ever had renter before? It was really bad. And it wasn't just one bad thing. It was, like, bad thing after another. And I'm sure you guys all have stories, but after about two or three months in this place where we do not want to have renters, let alone in our house living below us, because it's even worse, right? And I was like, well, that was how I was going to make money. I got to figure something else out, right? And that's kind of got my wheel spinning. And this is really how I started cutting, getting into the Internet business during this time in my life. But this house, we had to fix it up. So I was trying to do the whole flip and fix thing. So this is my buddy Nate and I, and we had to learn a whole bunch of skills. I found this picture the other day. We learned how to do sheetrock tile painting and landscaping. We literally went to Home Depot, and I was like, I need some tile. How many? I'm like, a couple boxes. Like, two. I'm like, sure. So I got the boxes, and then me, Nate are, like, stirring up the plaster, and we're putting it down. We're slapping things over, and all the tile starts shifting and moving around. So we called the Home Depot dude. The tile's, like, shifting. He's like, well, how much of the mortar did you put down? Like, a lot. He's like, you don't put a lot down. Like, oh. He's like, and you need these little things to, like, keep the squares. So we raced back and bought those little T's to, like, space it out. But by that time, it already hardened, and it was like. It was horrible. And the tile was, like, wavy, and people were tripping on it. It was bad. It was really bad. But in theory, you guys understand that's how this works, right? You find a property, it's beat up. You learn how to tile, you learn how to sheetrock, you learn how to paint, you make it nice, and you go from before to after. You sell it, you make a ton of money, right? Or if you decide you want to keep it, the opposite of that is you go create a property, or you get a property, you get all nice. You get a property management company, you plug it in, and then you're done. That was the dream. I was sold for real estate Was like, literally, get a house, hire a property management company. The house is going to cash flow, you $1,000 a month. You pay the property management company $200 a month, and you get $800 a month for free for doing nothing. I was like, this is the most amazing thing in the world. But again, we had renters, and it wasn't ideal for us in our marriage. And so we didn't do more real estate after this. But that was kind of the concept, right? So I want to explain that because I'm not talking about real estate with you guys. But I want you to send these principles, these concepts are the same when we start transitioning over to virtual real estate. Okay? With virtual real estate, the goal, what I'm trying to do is try to create these funnels. Create these little funnels so I can go and I can create them and I can create them quickly. I create them in a weekend. I can create them over a couple day period of time. I set it up and then I go and I hire a Facebook ad agency. Just like a property manager thing. They drive ads to it, and I'm done. I walk away. And hopefully this thing, cash flow is 100 bucks a month or 500 bucks a month or 1,000 bucks a month, depending on what the offer is. And for me, when I got started, literally my potato gun offer, you guys have all heard the story a bajillion times, but that was my mindset. I was like, I know the potato gun thing's not going to be the biggest thing in the world, but if I can get this thing making some money, and I do a second one and a third one, these are like real estate properties, only they're digital. And. And there's no renters, there's no plumbing, there's no broken tile. I just set it up, I buy some ads, and it just runs itself, right? So with the potato gun product, my initial goal, not my initial goal, but this one was making me, when we first launched, about 30 bucks a day profit. And I was like, oh, my gosh, this is the coolest thing in the world. And I remember about that time is when I started thinking bigger, right? I'm like, I wanna make a million dollars. How do you do that? And so I remember sitting down one day with a calculator. I said, a million dollars divided by 365. I was like, what would it take to make a million dollars in a year? So I did the math. If you take a million dollars divided by 365, it equals $2,739.73 a day. Literally the best number in the world. And that was my goal. I said, okay, well, I'm making 30 bucks a day off my potato gun site. If I had another one that makes 100 bucks, another one that makes 200, and eventually I get a portfolio of these things, just like people do with real estate. If I get a portfolio collectively, this portfolio might go where the point where it's making me a lot of money. And that was my initial goal when I got in this business. That's why last year's funnel, I showed you guys, I launched over 150 different funnels. This is what I was doing. I was creating one here and creating one here. And we're trying to set up these little properties. And what was cool is that some of them made really good money. Some of them flopped, but collectively, as a whole, a bunch of them did. And then from that process of trying this one and trying this one and trying different ones, that's when the bigger opportunities started coming, where all of a sudden, I got better. My skill set got better. I built better funnels, different opportunities came. And eventually I wasn't just building little duplexes. I started building mansions and started building things like this, right? But I learned it. I got my skill set by doing these little virtual real estate properties. So that's what. Something I wanted to kind of propose you guys to start thinking through those who are in this phase, like, what can I do? What little things can I create that I can literally get it built out in a weekend, set it up, get a Facebook ad agency, and I can step back and this thing cash flows me a hundred bucks or 500 bucks a month, and I can do that again and just have some fun with this. That's cool. To dive a little deeper into that. Okay, so we talked about real estate. The tools you gotta learn. You have to learn how to do sheetrocking and tile and all these things to get a house, right? Okay. In virtual real estate, the tools you have are all the things you guys have been learning about. Everything you learn here at Funnel Hacking Live, everything you learn about when you read my books, these are the tools you have to become good at. Kathryn did a session today on funnels. This is the tool set. This is the skill set you gotta learn. Just like you gotta learn how to do tile. If you're doing the house, you learn to build a funnel. Jim talked about copy. That's why we did the copy workshop. If you get good at copy That's a tool you'll be using to build out these sites, design ads, traffic. These are all the different tools that we can use. And so over the last four or five months, I started having some fun with this. I knew I wanted to talk about this funnel hacking live this year. So I was like, I'm gonna go and create a whole bunch of virtual real estate properties just for fun, just to show you guys case studies. And so I'm show you guys some. Some of them are done, some are partially done, some of them are all sorts of different places. But I had so much fun creating these things. So one of the first things I did is I was like, I need to go find things that are for sale. I don't want to create something from scratch, right? Like, I don't go. And I'm not gonna go build a house from the ground up. Cause then I gotta become a contractor and stuff like that. I was like, I wanna go find a house. Then it's for sale. I'm gonna buy it and fix it and either flip it or sell it or whatever I'm gonna do, right? So there's two places I went to initially to go buy websites really, really quickly. And these are two that are awesome. So one of them's Flippa.com and Flippa's a whole marketplace with tons and tons of people selling websites. The other one is called Shopify Exchange. And there are like, I think 10,000 people who started Shopify stores don't understand funnels or don't understand traffic or don't understand ads or copy or all the things. You guys know they did all the hard work to go and find the offers, contact the places, get all the whole, like the drop shipping stuff, get everything finished, get. And they can't figure out how to drive traffic or make any money. And so they sell them on the site. And so I literally spent hours just going through and like, oh, I could buy that one. Oh, and that one. They're like, oh. And there's tons of them. And most of these people, again, they do all the hard work getting the website, the Shopify store done and ready. And then they don't know what to do with it. Like, I'm gonna sell it for 1,000 bucks, 500 bucks, 10,000. There's all sorts of pricing. So these are two places I went to. And you guys can go there and just geek out and like look for cheap virtual real estate. And so that's kind of what I did initially is going to both these sites and start Having some fun. And then my goal is to go through and look at these things and find a property that I can look at and say, hey, my skill set I have right now, I know that I could actually get this thing to look good. Now, some of these sites are horrible, and they're ugly, but some of them, I'm like, this site, I get this one. I can make money with this one. And so for you, what my goal's gonna be for you guys tonight or this weekend is to go to these sites and look through them and just see, based on what you've learned this weekend, what are the things you can take and. And you can grab and you can start tweaking with. Okay, so I'm gonna go through different sites and some of the fun projects I've been working on in my free time over the last couple weeks. Okay, Case study number one. I've always wanted to start a tie company. So I spent two years in New Jersey knocking on doors, and I had to wear a tie every single day. And so when all like, you're wearing a white shirt and tie every single day, your tie is the only color you have. And so, like, ties became something we would trade, we'd barter, and we'd fight over different ties, right? So we love good ties. And I remember I had this companion who was with me on my mission out there, and he used to always say this thing. He'd come out in his new tie. He's like, check this out. I'm flossing this new tie. I was like, what? You're flossing a new tie? He's like, yeah, I'm flossing this new tie. And every day he'd come out, and he's like, I'm flossing this new tie. And so I always wanted to start a tie company, talking about flossing ties. And so I wanted a tie company, but I don't know how to start a tie company. I don't know. I don't know any of these things. Right. And so as I started going through trying to find websites, in the back of my mind, I've always known that I think it'd be fun to start a Thai company someday. So I started going through and I started looking at all the things I've been learning and a couple things that I've learned. At Funnel Hacking Live, Perry Belcher spoke at a Funnel Hacking Live, and he showed his funnel. Have you guys seen this funnel before? This is Funnel, where he gives away credit card knives. But on the back End, he sells access to a membership site. This was another one of Perry's sites. Perry had a custom suit company. They sent high end custom suits. And he wasn't driving traffic directly to the suit company. Instead, what he would do is he would go and he said, the people that wear custom suits, they also happen to want, what, cufflinks. So he's like, I made these cufflink funnels where I give away free cufflinks, ran Facebook ads, people got free cufflinks. And then those leads came in and they started buying custom suits. I was like, sweet, because I don't want to drive ads to a tie store. That seems kind of hard and weird. And so as I was going through Flippa and I was scrolling through, all of a sudden I saw the site that was for sale. And this was a site, it was called dimple clips.com, i think. And I looked at dimple clips and it was for sale for 19, 19,500 bucks. And these little clips, you put on a tie. And who here ever wears a tie? You know when you tie your tie, right? And all of a sudden you get that cool dimple and you look like you're amazing. Like, that's like, yeah, you have to do double wins. You get the tie just like it pops and makes it cool. So this dimple clip, even if you tie a horrible knot, you throw this thing on and boom, that fast, you got a dimple and you look amazing, right? And so I saw it. So I'm like, that's pretty cool. But I was like, but I don't know if I want to pay 20 grand to invest in this idea that I don't know if it's a good idea or a bad idea. So I went to the site to go see if it's actually selling what it looks like. So I went to the site, dimple clips, and the very top, there's a little button that said wholesale. I was like, oh, my gosh, I can buy this stuff wholesale. I don't have to pay 20 grand to buy the entire company. I could just buy the things wholesale. So I clicked on the wholesale thing and sure enough, for $399, I was able to get 1500 dimple clips that I can then take. So total investment in this business, I'm in 400 bucks. I buy the dimple clips, we get them shipped to our office. My entire team's like, why in the world did you buy 1500 dimple clips? I was like, because someday I want to sell ties. And I know that people who buy dimple clips. Guess what? They want to buy ties, right? So now we're in business. We go in really quickly. We set up a site called flossinties.com. i said, we're going to give away the dimple clips on the front for free plus shipping. After someone gets that, Then we're going to upsell some ties. I called Bart Miller. Cause Bart's the one who dresses me for funnel hacking live. He's like, dude, Bart, do you know anyone sells ties? And Bart's like, yeah, I know lots of people sell ties. I'm like, cool, can you ship me six ties? And he's like, yes. And then he ships me six ties. And then we put that as the upsell. And guess what? In, like, I don't know, eight hours, we're in business. We are in the dimple clip business. We are selling these things, and now we're driving ads to it. People are coming. They're buying the dimple clips. We order for and bump them a whole big old pack of dimple clips. And then the upsell number one are these ties. Now these ties, are they awesome? I don't know. I have no idea. I don't know if they're gonna sell or not. The good news is I only have one of each. So I'm just testing the market right now to see if people want them. If people say, yes, these ties, I'm like, hey, bart, give me 2,000 more of that tie. Cause everyone's buying that, and we sold a whole bunch of them. If nobody buys them, then I'll try to find some more ties. Or we'll do something else. Or we'll just shut this thing down. Because I'm in 400 bucks at this point and a couple hours of work. Okay, Virtual real estate. After we get the thing finished, we're gonna go get a Facebook ad agency, we're gonna plug it in, and. And this thing will run autopilot. And I'm in the Thai business. How many here people here actually run a Facebook ad agency? Raise your hands. Kevin, look around. These are the people you can partner with. These are your property managers. You just finish the funnel, you hand it to them, and then they're done. There's a lot of Facebook ad agencies inside of our community here. We hand it off, we plug it in, and boom, we're in business. And this thing, I don't know what's gonna do yet. We just got this done last week. My team's like, we're literally in the middle of funnel Hacking live. And you wanna launch a Thai company. I'm like, yes, of course I do. So we launched this thing, and again, I don't know what it's gonna make. It might be 500 bucks a month, might be nothing, might be 10,000 bucks a month. And maybe this one hits and we're like, oh, my gosh, we're in the Thai business. Let's go deep. We may build a huge company off it, but probably not. But maybe, right this we have to understand. So many of you guys are sitting back and you're waiting. You're waiting for your click funnels. You're like, okay, someday I'm gonna get the idea. It's gonna be amazing. And you're creating these courses and doing this insane stuff, and you're waiting and you're waiting and you're waiting. It's like, we gotta get you in the game. Like, let's pay 400 bucks. Let's get in the game and start playing this game. Because you're gonna learn so much stuff even if this fails. What did I learn? I learned how to find an offer, how to find some products, how to create an upsell and a down sell. You learned how to use click funnels, how to drag and drop things. I learned how to connect a shopping cart to the actual funnel, and when someone buys it, how to ship them out the product. I learned all these things with a $400 investment. It's not that scary. But now I can see if it's gonna work again. I told people before, ClickFunnels was my 150th funnel that we launched. If I would have waited for this to be the very first funnel I would have launched, I'd never been worthy to find this. That make sense? Because I tried the first thing and the next thing and the next thing. And as I did that, as I was in momentum moving forward, new opportunities came to me. Better ideas came to me, different things came to me. And so for a lot of you guys, this is some of the stuff you can start thinking about. Just have some fun. Just to practice. I told my potato gun story all the time because that was just something for me to try out and to test. If it failed, it wasn't like I was a failure. Turns out no one wants potato guns. Turns out no one wants dimple clips. But what if they do? I don't know. Okay, there's one example. All right, let me show you another example. This one goes into licensing. Who has ever heard of licensing before? Licensing is where somebody else did all the hard work, and then you pay them to be able to just have it all for free or for really, really cheap. I wanted to build a chicken coop product because somebody told me that they made a bunch of money with chicken coops. I was like, are you serious? That's amazing. So I bought chickencoopsecrets.com but I was like, but I don't know anything about chicken coops. My wife keeps trying to get me to buy chickens. And I'm like, I don't want chickens. She's like, but we can have our own eggs. I'm like, I don't want chickens. And she's like, but eggs get really, really expensive. And I'm like, but I don't want to own chickens. That creeps me out. So I don't know anything about chickens. So I'm like, I don't know how to create this product, but maybe somebody else has already created a product on chicken coops. And so I went to clickbank.com and in clickbank, there's a marketplace of like hundreds of thousands of funnels. And it's cool thing is, clickbank, the marketplace shows you based on what's selling the best. So this is the secret. The first page, those guys are making tons of money. Do not contact them. The second page, third page, fourth page, you get to like the 40th page. Those dudes are making no money right now, yet they did all the work. They created the product, wrote the sales that have the upsells, have the downsells, but the product doesn't sell anymore. So I went to clickbank, I typed in chicken coops in the thing, and a whole bunch of things popped up, a whole bunch of different offers. And so I went to every single one of them, and I messaged every single chicken coop site. And I literally said, hey, can I license your chicken coop product? And this dude, Johnny Wang wrote back. And Johnny said, hey, what's your proposal? I was like, sweet, man. I'll give you 1000 bucks, license your product. And the sales copy. He said, sounds good. What's the timing? I said, it's in perpetuity. And we signed a contract. And that fast? I got the entire product for 1000 bucks. I'm in business selling chicken coop plans, and that's licensing. Okay, now what I do, I grab that throw up a Facebook ad agency, step back, and who knows? I don't know if it's gonna make 100 bucks a month, 500 bucks a month. I'm in business. I test that whole Process. Clickbank literally is the graveyard. Hundreds of thousands of dead funnels. Hundreds of thousands of them in every topic you can dream of. This is not the first time I did licensing ClickBank. We go there all the time. I try to find something. Sometimes I need a bonus or upsell or something. I'm like, ah, maybe someone already created it. I go to clickbank, oh, on page 46, some dude created something that already does that. Message him, hey, can I license your product? And usually somewhere between 500 to a couple thousand bucks, depending on how good it is, I license the product, the sales letter, the everything, and boom, I'm in business. Throw it into a funnel. Chicken coop. Secrets. Let's go. All right. Plug in a Facebook ad agency. And now I'm in business. Okay, you guys getting this? Is this fun? Okay, Fix and flips. This is one. I almost feel bad about this story, but so a lot of people ask me, where do you get all these things coming to you? Sometimes I'm finding them. Sometimes they're just. As you're in motion doing things, more deals and offers will come to you. So I had a buddy, we both wrestled at BYU together, and we were in the same weight class, so we kind of hate each other because, like, we had to always compete against each other. But he's really cool. And anyway, we graduated a couple years later. I was having some success in business. He had his own business as well. And. And one day, I don't know, something happened, and he got in trouble, and he messaged me. He's like, hey, man, I need 20 grand. And I was like, dude, we used to fight every single day. You're awesome. I'm not writing a check for 20 grand. He's like, no, I really need $20,000. It's an emergency. I know you got it. Can I have 20 grand? I'm like, no, no. And then finally, he's like, well, I have this website. It's called Vigon. And he's like, right now, it makes about 2,000 or $3,000 a month. If you give me the 20 grand, I'll give you the cash flow from the website the next 10 months till it's paid off. I was like, no. He's like, why not? I'm like, cause, dude, 20 grand in my pocket today is worth more than 20 grand overtime. I'm like, but I will buy the website and the company from you for $20,000. And he was like, but, dude, this is, like my livelihood. I'm like, yeah, but this is my 20 grand. And so eventually went back and forth and he said yes. So I gave him the $20,000 he gave me Vigon. We put it on the site and it started making money and all it was, if you look at the slide initially, actually it was two YouTube videos that drove traffic to it. And that was the site. That's why I was like, there's no way this is making money. But it was. So we went back, we tweaked the site, got in, click funnels, made it look really, really nice. And then I'm like, what other tools do we have? About that time is when Jamie Cross spoke of funnel hacking live in Nashville. How many of you guys remember when Jamie spoke and she did this presentation called the Five Minute Perfect Webinar, which took my 90 minute webinar. She shrunk it down to five minutes for e commerce sellers. I was like, sweet. So I literally took that piece of paper, if you guys remember this. Jamie spoke about it. Jim Edwards created a one page piece of paper that you would fill in. You fill in the paper, it would take your product and plug it into a perfect webinar. Five Minute Perfect Webinar. We took that, we did the in funnel scripts. There's a digital version. So I filled out the form in funnel scripts. I clicked a button, Boom, it popped out. The five Minute Perfect webinar for Vigon. We hired two actors. I had each of them read the thing while we filmed them telling their stories. Within a day, we had two 5 minute perfect webinars to sell Vigon. We gave them to the ads agency, we set it up, and boom, now Vigon is back on and it's selling people these cold store zappers, right? It's up there. And now we have Facebook ad agency plugging it in and driving sales 24 hours a day, seven days a week. Buy and hold. Now this is what I'm really excited for. In fact, when you came in today, you saw in your seat a little packet of something called Zooma Juice. Okay, so Zooma Juice, I talked about this earlier today. Zooma Juice is actually one of my friends companies. And he launched this company and I remember watching him and he was so passionate about it. He was having so much fun with it. And he's an amazing copywriter and marketer and everything. And I remember just watching his journey. And after he launched this green drink, one of my favorite things was the actual sales video. And so it's interesting. I contacted him later. I was like, dude, that video was so good. I'm like, who did it like, did you hire the Harmon Brothers or something? He's like, no, here's who I hired. But I wrote the scripts and we hired the actors and everything. And I said, how much did the whole thing cost you? Because I knew what we had paid the Harmon Brothers to do videos like this for us. And I don't remember exactly what he said. It was multiple six figures he spent to create this sales video. I'm going to show it to you guys because this is the reason why I ended up buying this business. So this is the sales video. I'll quick play real quick and you have a chance to see why this business was so powerful and why I wanted to get it.

You already know you should be eating more fruits and veggies. Your doctor tells you, your mom tells you, even the government tells you. One way to get more of the good stuff. Do you like yours chunky? I like mine a little chunky. But to get even one sip of that pulpy produce, you have to pass through the three levels of health Nut health, shopping, chopping, and juicing. What about I don't even want to think about cleaning? Shopping for fresh fruits and vegetables is a pain. You spend all day cruising the produce aisle, emptying your wallet just to try to fill your basket. And when you get home, you still have to chop it.

All of it.

Is this your kitchen or level six of Fruit Ninja? After all of that shopping, chopping, juicing and cleaning, your reward is a small glass of sludge. Look, I'm crazy about my health, but I'm not that crazy. The folks at Zuma Juice had this wild idea that people you might like green juice if it was simple, convenient, and didn't taste like a cow's burp. So while each glass of Zuma Juice is packed with six different greens and grasses, three organic sprout concentrates, seven organic vegetables, and 13 fruit superfoods and herbs, it also tastes really good. And no shopping or chopping required. Just add cold water, shake it up, and you have an energy packed immune system boosting green juice that you can take with you anywhere. You mean like this? Yes. There are other powdered green drinks on the market, but most of them taste like, oh, something that you scraped out of a lawnmower.

Wow.

A really expensive lawnmower. Or worse. They have that really nasty synthetic vitamin aftertaste from, well, from the nasty synthetic vitamins they add to them. Zuma Juice has a refreshing natural mint flavor with just a hint of vanilla. And unlike those calorie dense juices you get from Your juicer, Zuma juice, only has 30 calories per serving, which makes it a perfect drink for in between meals. I'd drink this every day. Now, I don't want to sound like your mom, but you really should be getting more fruits and veggies in every day, don't you think? If you want a tasty way to be healthy, feel fantastic, and get energized, order your Zuma Juice now. It costs a lot less than juice or even those fancy coffee drinks. It travels easy, kids love it, and best of all, you'll actually want to drink it. Try Zuma Juice, the delicious green juice with all of the green goodness and none of the.

Yeah. Have you guys ever heard the term a Rembrandt in the attic? So what that means is basically imagine there's two people going to go purchase a house. They walk through the house, like, ah, it's a nice house. It's probably worth $250,000. And everyone goes through the house. But then one person goes through the house, and they're looking through, and they go up in the attic, and they open up, and all of a sudden they see an original Rembrandt. And they're like, oh, my gosh, I know the value of that painting. That painting is worth millions and millions of dollars. And so they come back out and they're like, hey, I'll give you $4 million for this house or I'll give you $2 million, right? Another person's like, this one worth $250,000, but for the other person, because they know the value of the house. They know there's a Rembrandt in the attic. They're willing to spend way more, right? For me, when I started doing more of this investing stuff, I'm looking for a Rembrandt in the attic. For me, when I saw this funnel, I was like, that video is the Rembrandt in the attic. Like, that video is so valuable. Like, I know how good it is, okay? I loved it so much, I started using the product, but then I went to Funnel hack it. During Funnel, you issue number 18. I went to Funnel hacket. I bought the product, went to the next page, and there was no upsell, there was no downsell. There was no order form bump. There was all these things that were miss. And I was like, the guy's name's Luke. I was like, luke, why do you hate money so bad? Like, you're not doing any of the things you need to do to, like, blow up this business. And over time, the business ran for a couple years, and then I don't know all the details, but I know there was a fight in the partnership or something happened, and they ended up shutting the site down. And it was down for a year or two. And I remember. I always remember that video. I'm like, man, that video is so good. Like, that alone was worth so much money. And so I started messaging Luke. I was like, hey, man, can I buy Zuma Juice? He's like, why would you want to buy this dead? I'm like, because that video is so good. And we went back and forth for years. Like, literally a year after I get messaging, they're like, no, no, no. And finally when Covid hit one day, I was bored, and I was like, luke, dude, don't you want free money? Like, literally, it's just sitting there on your hard drive somewhere. I will give you money. You split it with your partners, whoever had it, and it'll be awesome. And eventually, for about 1/5 what they spent on the actual sales video, I was able to acquire Zooma Juice. And now what's cool about that is then what's the next step? We talked about this earlier today. I have this asset. It's amazing. The next thing I do is I gotta figure out what is the control today. I have not run a supplement funnel in seven years. They said, what's the control? Right. We talked about this earlier today. What is the control? I gotta figure out, how do supplement funnels work nowadays? So I went through. We started funnel hacking a whole bunch of supplement funnels. From that, we figured out, this is the control. This is what all successful supplement funnels are doing today. I said, okay, now that we know that, we need to create a couple things, right? We knew this is what the sales page looks like, the order form bump, what the price point is. We knew upsell number one, upsell two, the downsells. We knew all the things we needed to create. So because of that, we needed to recreate the product. The product hadn't been sold for four or five years. So we got the product recreated. Some of you guys got that one. If you had the green Zuma Juice, that's the green drink. But then the upsell path. I mean, we need upsell. So someone just drank their vegetables. Next thing they need is their fruit. So if you have the red pack, that's our Zuma Juice fruits. And so the upsell is the fruits. And so went through. We took this control and then we built out every single step in the process. Let me go back. So sales video took the sales letter order form upsell down. So again, we just took the control of what's working. We modeled for Zuma Juice, put it in there. And this is actually, we literally, the package you guys got today is the first set of the packets we just got back. So this has not gone officially live yet. I do believe. If you guys want some, there's a postcard with a link. You guys can go and buy it. If you do buy it, we'll send you guys the share funnel to the supplement funnel, so you guys can have that, and you can use it inside your clickfunnels account as well. But again, we got this all done. We did the hard work, got it finished, and now we're gonna step back, we're gonna plug in a Facebook ad agency, and it'll just run itself, virtual real estate. And this one I have a lot of hopes for. I think this one's gonna do really well. But again, I invested this money up front, and it's a little bit bigger project, but so much fun, so exciting, because I was looking for that thing. I knew that that sales video was something I could turn into something bigger. When you guys start looking at these sites and start looking for opportunities, there's gonna be things like maybe you're really good at doing webinars. You see something, oh, if I just plugged a webinar into this business, I could blow it up. Or maybe, oh, I need a challenge funnel. I could plug a challenge funnel. Or, like, the copy was horrible. I'm good at copyright. If I just put copy, I could make it better. Or maybe it's the designer, maybe it's the flow, but you're just looking for, what are the skill sets you guys have? Do you know how to add tile, how to add paint, how to do something like that? If you can figure out these skill sets we're teaching you, you can go to any of these businesses and start plugging things in and get things working really, really quickly. And it's so much fun. I think I have one more, maybe two more. I'm gonna show you guys. The next one is a company called Aubon Broth, and this one's not live yet, but how many guys have ever seen me drink bone broth? In fact, here's a picture of me drinking my bag of bone broth. Okay. If you follow me. On Instagram, I met this lady who. She's written, like, five or six books on bone broth. And I was at a Mastermind meeting with her, and she was like, bouncing off the wall. She was so excited about everything. And she's a doctor. She says, I'm a doctor. She's like, no matter what, somebody comes, when they come to me, the only thing I prescribe them is bone broth. I don't care what it is. I give them bone broth. I'm like, what? And she's like, yeah, cures everything, fixes everything. Two cups of bone broth a day will change your entire life. And I was like, are you sure? Because that seems really weird. And she's like, no, I swear. But she's a doctor, so we believe doctors, right? So I was like, all right, well, if you're that excited. And she's like. She's like, me. Ten years ago, I was tired, I was depressed. I had all these problems. She's like, I started drinking bone broth and changed myself as well. And so I got excited. I went to go buy bone broth, and I bought a bag of bone broth, and I drank it, and it was disgusting. I was like, oh, my gosh, this is not worth any amount of health. And I tried another one and another one, and eventually I found this company, all bone broth. I started ordering. I drank the first one. I was like, this actually tastes good. And I was so excited. And so I used to buy this frozen bone broth. My poor wife. I'd fill our whole freezer full of thousands of these bags. And every morning I thaw one out, and I'd drink it on Instagram. And everyone's like, you're literally just drinking bone broth out of a bag. I'm like, oh, yeah. That's why I have this much energy. That's why I'm so excited. That's why I look like I'm 12 years old. I'm actually 60, but this bone broth has made me so young. Anyway, literally obsessed with this stuff. You can ask anybody. My whole office is like, you're so weird, Russell. Nobody else drinks this boy bone broth out of a bag. And then in the middle of Corona, I tried to order some more, and guess what? It was gone. They're out of business. I was like, dude, need some bone broth. They're like, you can't. I'm like, you don't understand. Like, I'm addicted. Give me some bone broth. Like, it's like untangled when the old lady, when she doesn't sing the song, she starts getting all like. I'd be out here on funnel hacking live, like 90 year old. And he Was like, what happened to Russell? And like, the bone broth, give it to him. So anyway, I kept messaging, trying to get ahold of the company, finally get ahold of the owners, and they said, hey, Covid hit. We had some problems and supply chain management and we had to like, shut the company down. I was like, oh, my gosh. Like, dude, like, I love your guys product. Like, we love it too, but unfortunately, like, this is kind of where we're at. I was like, okay, this is the deal. We need to bring this back. What's it gonna take? And he's like, well, you know, we're out of money, we're out of stuff. Like, we need to, like, we need to order to get all sorts of stuff. I said, okay, how about this? I'll be your business partner, I'll finance the whole thing, we'll get it back up and running, and then we're back in business. And like, seriously. And so we negotiated back and forth, and they ended up giving me the majority, a big majority of the company. So I'm the majority owner of the company now for free. Didn't cost me a penny other than I was in charge of getting the production back online and then building out the funnel and then launching it. And so it didn't cost me any money outside of the hard cost to get the business back up and running. And then next step was like, hey, now I'm selling bone broth again. What do I need? What's the control? How do we sell bone broth? So we went and funnel hacked every single bone broth, every single similar funnel we could find. We figured out, here's the control, what's gonna work. And then we started going through and building out the actual funnel. The funnel's almost done. We're hoping right now we're in production of actually making all the bone broth and things like that and hoping about two months from now it'll be done and we'll be launched and live. And then guess what I'm gonna do? I'm gonna step away from it. I'm plugging a Facebook ad agency, and boom, Bone broth will be paying me for the rest of my life. And that is how much fun these things can be. You guys getting this? Okay, I got one more. And this is one for those of you guys who are like, this is all really fun and exciting, Russell, but I have my core company. I'm trying to focus, which is good. We all should be focusing. This is like my. Let me unfocus you for a few Minute presentation. I apologize. But I know how you all are. You're like me. You like the shiny objects. So these are some shiny objects. So this is one for those of you guys who are trying to focus. This ties back a lot, what Kaylin talked about earlier today. You can also do this with your core company to figure out different ways to bring more people in. Okay, so virtual real estate to grow your company. So a little while ago, we were doing, for our two comma Club X members, we were doing an event in Boise, this is probably two months ago, talking about physical products and things like that. And I showed this case study of Perry Belcher. How many of you guys know Perry Belcher? Perry's awesome. One of my favorite people. And he has this site, I think it's ceohats.com or free CEO hats or something. And on the site, he sells CEO hats. His hat says CEO on it, and that's it. And I remember seeing it. I was like, that's weird. So I bought it, and there was no thank you. There was no, like, there's no funnel or anything. And I was like, perry's a genius. There's something behind this. What are you doing? So I called him. I'm like, dude, I bought your CEO hat. But like, how are you making money in this deal? Because literally there's no order form, bumps or upsells or downsells or anything. And he said, russell, Guess who buys CEO hats? Like, who? It's like CEOs like, oh. He's like, this attracts all the best CEOs to me. And my goal is not to make money really quick in a funnel. My goal is to get a list of CEOs and I sell them seminars and coaching and masterminds. I was like, oh, Perry, you're so smart. So smart. So I was showing this at our little 2 comma club event, 2 comma Club X's members. And as I'm on stage sharing this case study, I was like, dude, I should make some entrepreneur stuff and sell to an entrepreneur. I have click funnel stuff. But my guess is if you buy a Click Funnels shirt, you probably already have click funnels. Am I right? So I was like, crap, I need shirts that aren't clickfunnels but are one step further out, like outside the market, which are entrepreneurs. And all of a sudden I was like, wait a minute. I remember I bought this entrepreneur shirt back in the day from the site. And I'm like, what? The site? What was the site? It was like, startupdrugs.com. and I was like, oh, my gosh. I went startupdrugs.com, went to the site, and guess what? It was gone. I was like, what? And so I went back to the Wayback Machine, which is. If you go to archive.org, there's a thing called the Wayback Machine. You put in a URL, and it shows you all the snapshots of that website from the beginning of time until now. So I went back in time until I found someone with contact information. And I realized Maxwell Finn, who's one of our two comic book winners, was the old owner of the site. So I messaged him on Instagram. My dude, you own the site. Can I buy it from you? And he's like, I can't. I sold somebody else. I'm like, who'd you sell it to? So he told me, the guy I sold it to. I called that guy up. Can I buy the site from you? There's over 100 different entrepreneurs t shirt designs that were done that were amazing. And I was like, can I buy it from you? And the guy's like, sure. He's like, I set it up, like, six months ago. And I think I forgot to pay the hosting bill, because I just went to the site and it's down. I'm like, oh, yeah, sweet. Can I buy it from you? And really quickly, we acquired the site. It's not officially live all the way right now, but we purchased this with the goal of now relaunching these T shirts. I have over 100 different entrepreneur t shirt designs that I'm gonna be selling. And guess what happens? An entrepreneur's gonna see the shirt, they're gonna buy the shirt, and then guess what? I'm gonna tell this entrepreneur about funnels. You need a funnel. You need to read.com secrets. You need to get click funnels. You need to be showing up here. And so that's why we made this acquisition, because now I can use this as lead generation to get more people in. This is way easier than me writing another book. I just wrote 100 books, but they're all just T shirts. I can bring people in on these funnels as well. Okay. And we're kind of tweaking. We're taking that. We're doing this really cool thing where T shirts are gonna be competing anyway. A lot of fun things, but people are gonna come in on the startup drugs, buy T shirts, and then from there, we'll push them into clickfunnels. And then after that's done, set up Facebook ad agency to sell T shirts to get people in our world. So this is how we're using these principles, you guys. Number one is like, to get us into momentum, get us started, get us creating different things. Right. Number two is that I start finding more opportunities. Number three, plugging them into your existing opportunities to grow them faster. There's so many fun things, but I want to recommend for you guys, this is your homework assignment this weekend. When Funnel Hacking Live is over is I recommend, even if you're not going to buy any sites, just as an exercise in the skill sets you learned over the next four days, go to either Flippa.com or go to the Shopify. If you Google Shopify Exchange, this site will show up and just look at different things with not a goal necessarily to buy them, but to look at them and say, which one of these things has a Rembrandt in the attic that I understand that I can do something for? Right. I was in Myron's session. I learned about selling. I could really easily take this offer on page 42 if I took that. And I took some of these sales principles I learned from Myron. Like, boom, that could be the thing. We were over here. This is a Shopify store. They just need a funnel. If they had a funnel, this thing would actually have made money. I can do a funnel tomorrow. Next year, you'll hear brave and talk about supplement funnels. All the different people that we talk about things over the next couple days, like taking challenge funnels or this or that, and you're taking these different pieces and applying them to some of these things. And just look at it from, like, as a consultant. If you were a consultant trying to consult these businesses, like, what are the tools that you guys have gained over this weekend that you could plug into these things? And for some of you guys, there's gonna be some crazy deals. You're gonna buy a T shirt site or a supplement store or a tie thing, whatever might be interesting. Some of you guys, this will be a new business for you. Some of you guys, it's just gonna be you flexing this muscle of creativity of like, okay, I learned all these things. How would I apply to that business and that business and that business until you see, like, oh, my gosh, that's the one. Like, I could actually do something really cool with that, right? And so that's what virtual real estate is. That's what I want to show up to you guys, just to get the wheels and your head spinning. There's your homework assignment. This weekend is to go there, put on your funnel consultant hat and try to figure out how you would do it, what you would do and have some fun with it. Act like they paid you to be consultant and then build out a funnel. I build out a map. I do this, I do this. I'd do this. And who knows, maybe one of these businesses is the right thing for you. That is how you build virtual real estate empires by flipping, fixing and investing in small cash flow funnels. You guys enjoy that? All right. Hope you guys enjoyed this episode of the Marketing Secret show. If you did, please share it with a friend, with a business partner, with a spouse, with your kids, whoever. That's how you can pay it back to me. If you enjoyed this episode, I hope you loved it. And on top of that, if you have any questions for me Again, go to marketingsecrets.com at that site. There's a spot where you can go and you can ask me questions again@marketing secrets.com.