Nate Tilley explains why your BDC will hate the flashy social ads that actually work. A dealer spent $2,600 and got 400 leads at $4 each, then sold 18 cars in a month. The trick: run it for months, qualify leads upfront, and follow up relentlessly.
The fun stuff on social media.
That looks really good.
The thing is.
That your BDC will hate this.
Your sales guys will hate this until you let it run for a few months and just.
Let the leads pile.
Up and just let people walk in.
The dealership saying, I saw your videos, I saw you guys. A lot of people, if they think that they're going to jump in and.
Do ads like this and get really.
Warm leads, it's just not the case.
A lot of people will try to.
Tell you it is. And you will get deals done right away from some.
People, but about 70%.
Like you'll get people that, I mean, they weren't on your website, they're on.
Facebook and then they see an.
An ad and some people are confused.
So a lot of people like to talk up their leads.
I like to talk down our leads.
Because I like to be more realistic. But overall.
I mean, we've got like Garden City, this.
This dealership right here. You see how simple this is?
We're looking for people who want to be approved for a vehicle in the next 30 days.
We're going subprime based.
We've also got this great experience.
We got testimonials for them.
This dealership right here, they sold 18.
Cars last month from.
$2,600 that they.
Put into ad spend.
You know, and so that's kind of like. And the reason I'm telling you that.
Is because they got 400 lead to do that. At about $4 a 400 leads, you'd.
Think they could be able to.
Convert more than 18.
Well, they probably.
Are, but.
The strategy is.
Just volume.
Just get them in, get them in the email list, get them in the text conversation.
And we do pre qualify those leads as well through our.
Own application landing page that we build for you and then we redirect them.
To book appointments.
So like, this system does work super well.
