The Hand That You Don't See, That's Guiding You On Your Journey

What's up, everybody? This is Russell Brunson, and I got a really cool message I want to share with you guys tonight that at first, may not seem like a marketing secret, but I really think it's probably the secret behind all the gifts and talents we've been given. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right, everybody. So hope first off that you're all having a great day, and I just want to share a really neat experience. And I'm going to get slightly religious just for, like, five seconds, but just to be able to illustrate a point behind why I believe you've been given the gifts that you have. And my guess, if you're here listening to my podcast, that's not a fluke. You've been blessed with something amazing, and because of that, you've also been blessed with desire to share, to help or to serve or to something. Right? Like, it's just. It's not something I understood for a long time, but it's something I see so clearly now. I'm a big believer that. That God, he calls us to do things, and then he qualifies us by oftentimes taking us through a long, horrible road for us to learn the skills we need to be able to accomplish the thing that he wants us to do. It's interesting. So. And you may or may not believe that, but regardless, it happens. You've seen it, right? You've seen where it's like, I gotta accomplish this thing. I have no idea how I'm gonna do that. And he goes through this horrible thing, painful process oftentimes, and then on the outs the backside of it, you're able to accomplish that thing. And it's like, oh, that actually wasn't that bad. And it's because of this. This journey, this road we've gone on that has increased our capacity to be able to actually do the thing we need to do. Anyway, so last weekend we were in San Diego for. For Dave Woodward's son, Chandler got married. And it was a cool thing. And so my wife and I had a chance to fly down there and be there for the wedding and the reception, and just. It was really, really cool. And then Sunday we were flying back home and normally we try to go to church or something, but we couldn't because of just the way the timing was at. But there's a really cool thing in San Diego that it's called the Mormon Battalion Visitor center or something like that. And so we had like an hour before our flight, so we went from our hotel there and then went through the little tour of the thing. And for those who don't know Mormon history, it doesn't really matter, but it was interest is that after people murdered the prophet, the Mormon prophet, Joseph Smith, they were leaving and they were trying to come basically back west to find somewhere to hide from these people who didn't like the Mormons, right? And so they get these handcarts and they're moving all this stuff and they're literally fleeing from the government. And then all of a sudden one day all these guys show up and these horses and they're like, hey, we need 500 of your men to join this army to fight with the country against the Mexican armies. And first they're like, dude, you guys literally, you killed our prophet, you ran us out of the town, you've killed our people, you've done all these things and now you want us to join in your army. And anyway, basically I'm not going to get too much in the whole story, but they prayed about, they felt like, yes, when you do this. So 500 of these men left their wives and left their children and, and went in this long, huge year long journey down to Texas and across Arizona, all the way to California, part of this little army called the Mormon Battalion. And they were promised by the prophet Brigham Young at the time that if they went on this journey that they wouldn't actually see war and their families would be protected. So that's kind of this thing. So they go on this huge journey and I promise you guys who are the non religious people who are listening saying, why is he talking about this? There's a purpose and a point and I think it's important. So anyway, he takes these people and they go this journey for all these, for, you know, months and months and finally get all the way to California. They don't see any war. They go in California, they actually end up in San Diego. And when they're San Diego, it was interesting, like they brought with them like they learned how to make bricks and all these sorts of things. They came to San Diego and taught the people to hear this and they actually helped settle San Diego initially. And then from there, their year ended up being up with the army, so they had a chance to go back and get their families and help them come across the plains. And what's interesting about it, and this is. I want to share this. Is that they went on this big, long journey that they felt called by the Lord to go on. They didn't. You know, they're there to, like, hopefully, you know, to help in this war. They didn't get in the war. They never fought. They never did anything. But they went on this journey. And through this journey, man, they got dehydrated. They didn't eat or drink for weeks at a time, all sorts of things. They met Indians. They, like, did all sorts of things. But on this journey, they learned a whole bunch of really cool things. They learned how to farm in desert land. They learned how to. Again, how to make bricks. They learned how to find food. They learned all these amazing things. So then when they get back, they get their families and they move to Salt Lake. When you get to Salt Lake, like, Salt Lake was, like, a horrible place, right? There's this big, salty lake in the middle of this valley. Everything's dead. And this is where the Mormons decided to settle, right? And they get there, and these 500 men that had gone on this big, huge journey, they get here, and they're like, well, we know how. Like, we learned on this journey how to go and, like, how to irrigate water. We learned how to make bricks. We learned how to do all these things and all these skills that they had to have when they got to Utah to be able to settle that place and to be able to build this amazing city that they did. And as I'm watching this, like, I literally, like, tears in my eyes. Like, as I'm. As I'm realizing how symbolic this is to most of the missions that we go on, right? Like, for some reason, all of us have some kind of calling, right? And it comes in different ways. Some people, some of you guys, like, you got into this business because you, like, the calling was like, I need to make money for my family, right? That was definitely initially what got me into this, right? And it's equivalent like, hey, you're gonna go to war, to California, leave your family. You're gonna have this huge, long journey. So you go on this journey, and I think if people would have told us ahead of time, like, hey, if you do want to go on this journey, here's what's gonna happen. Like, you're gonna. You know, you're not gonna have Water. You're gonna be going through, like, Arizona in the middle of summer. You're not gonna have, like, all this horrible. If we knew the journey ahead of time, we wouldn't have done it, right? If you knew all the stuff you had to go through to build your business, you probably wouldn't have done it initially, right? Like, you know, like that. That's just too much. I can't do that. Some of you guys, you know, came in not because you wanted money. Maybe it was because you wanted impact, or you had a message or you found a product that you loved, or there's someone you believe in, you want to support them or whatever. We all come in for different reasons, different things that bring us into this journey. And then we have to go through a journey that typically is not easy. Like, if I look back on the last 14 years of my life, the journey to. To get to where we are today and to get click funnels, where, like, it wasn't. It was not all sunshine and roses. It was tough. It was really, really tough. But what happens when you go through those hard times? Like, it increases your capacity to handle things. You learn little pieces every single thing along the way. And I feel that God is preparing you for whatever your real mission is. And I don't even think clickfunnels is my real mission, to completely honest. Like, I think it's. It's something. It's like clickfunnels is preparing me for something different. I think I have inklings of an idea of where my real mission is, but I could be completely wrong. I don't. I don't know. But all the ups and the downs, the trials, errors, I learned, and it helped, helped me for a decade, my life, to increase in capacity. So that when this amazing opportunity, click funnels came, I've been able to handle it. I know that. I look at my partners, people, my team. I look at the journeys they all had to go through to be able to increase their capacity, to be able to handle this thing. Because, man, I don't know about. We've talked about a little bit on this podcast. Like, it's. It's not all sunshine and roses. It's. It's a battle every single day. We're getting the crap kicked out of. Sometimes on things, it's like you get knocked down here, get back up again. But if that would happened five years ago, we couldn't handle it. And so we went on this interesting journey where we got beat up over and over and over again to increase our capacity. So when we got to this battle, to this war, to this. To this stage that we're on now. We had the capacity to handle these things, and it's so fascinating and. Yeah. And it just makes me so grateful for that journey and for those things like that. I think that's why I started crying and watching this thing with the Mormon Battalion, like. Like, none of them wanted to go on that journey. The journey was horrible. But because they went on that journey, they come back to the Salt Lake Valley, and they. They had been blessed with the gifts and the talents and the abilities they needed to be able to thrive in the desert next to a big, huge, salty, nasty lake. Right? And I feel like all of us go on the same journey. And I don't know about most of you guys, but I'm sure the journey that you thought you were going on when you get back to where you're at now, like, it wasn't the same journey, Right? Like, it's similar, but all these things you learn along the way made it possible. And again, I feel like this click funnels thing that we're doing now, as much as I love it and I'm obsessed with it, and I'm, like, so grateful for it. Grateful for the ups and the downs and for everything. It's preparing me for something else. It's preparing people on my team for something. I don't know what that is yet, but I don't think. Maybe I'm wrong, but I don't think God cares a ton about if my funnel converts or not. Which, by the way, the new funnel we launched last week is killing it. But. But he doesn't care, right? But he's giving me and you and us the talents, the skill sets, the relationships, the abilities, the things we need so that we can do what he really wants us to do. So my recommendation for this podcast and my thoughts is just for you guys to think about. Like, what is he really calling you to do? Maybe there is no God. Maybe. Maybe I don't think that, like, all. Like, maybe there's not. Maybe this is all just coincidence. I don't know. But regardless, this journey we go on, it's preparing us for the next thing. And I believe in a God, and I believe that he's there guiding this stuff. And so, like, I'm not afraid to talk about that. I believe it. But when you do believe it, it's interesting because it's just like, wow, there's this hand in this guiding me. Like, what am I learning along the way? Like, why? Why did I have this horrible trial, this horrible thing that happened. It's like, well, a lot of times we don't know right now, but in hindsight, you look back later and you're like, wow, I. I could not have done that if it wasn't for that. Like how fascinating that. That thing that I hated became this, you know, such a good thing. I remember at Tony Robbins event, he asked everyone's like, who here likes surprises? Everyone's hands are raised. He's like, bull crap. He's like, he's like, you like surprises that are good. No one likes surprises that are bad. You know, like all the issues, like, the bad things you happen, those are all surprises. You don't like those surprises, right? Like, we like the surprises that are good, but the other surprises are there. But I believe that they're there for our good. They're taking us and preparing us and expanding our capacity so we can really do what our real mission is. And most of us probably don't know what our real mission is. But that's why it's important to keep moving forward in whatever the thing, the path that you're on. Because as you do, that, like, that vision of like what your true calling is will appear someday, but only if you're prepared for it. If you're not prepared for it, it's not going to be there. What a tragedy. That moment finds him unprepared or unqualified for that moment which could have been his finest hour. One of my favorite quotes. So there you go. There's a little religion from Russell. I'm going to preach to you guys tonight. I hope you don't mind, but I just think it's fascinating. It meant a lot to me. So I want to share with you guys as well and just think about that. This journey we're going on, like, the ups and the downs, the frustrations, like, don't give up because there's something there you're supposed to learn, there's something there, supposed to increase your capacity to prepare you for something that's coming. And I don't know if that's coming in a month from now, a week from now, a year from now, five years now, ten years from now. I don't know when it is, but I promise you, these skill sets, these things you're learning along the way aren't just happen chance, right? Like there's no reason. Like, like I barely, like I struggled in school, right? Like, how in the world was I blessed with these abilities to write books and write copy and to Speak. Like, if you saw me 10 years ago, like, I was the most awkward person ever. Like, I couldn't look someone in the eye and talk to him, right? I went on a mission for the Mormon Church and locked doors for two years, door by door. And I was so shy and awkward and nervous and, like, I hated it. You know, I would have to speak in church on Sunday. I'd be so scared. Like, all these things, like. But, like, those skills, like, those things you learn, like, man, like, there's so many ways that I'm using it today. And anyway, it's just fascinating. It's such a cool thing looking backwards. It's hard seeing forward. And so I just wanted to pause tonight and look backwards from my own perspective because I'm now seeing the fruits of those things in my life. And depending on where you are, I know all of you guys are different spots, right? Some of you guys are probably going through some really, really tough times right now. And it's hard to look back and be like, oh, this blessing's awesome, but I promise you, like, it's not going to last. And there will be a time you'll be able to stop and look back and be like, wow, I'm so grateful for that thing. I still think about, like, the most painful. Probably the most painful experience of my life was when we built up our big call center. We had a hundred people. And some of you guys have heard me tell the story before, but, like, when the whole thing collapsed and I had let go 40, 50, 60 people overnight, when I had people that I loved and cared about and thought were my friends and had walked out on me and, like, like, that was so, like, so much pain. And in that moment, like, man, I could have never looked at that and been like, oh, this is awesome. But it's so fascinating now looking back on that. And I am so, so grateful for that course correction that was forced upon me. Like, if it wasn't for that, I look at the direction we were going, like, who knows? Like, it wouldn't have been. It wouldn't have been this. It wouldn't have been. And that time when I was in the darkest. Like, I still remember one morning trying to leave the house, and I was in so, like, so much mental anguish. Like, I didn't want to go out the door. And my wife came into my room. She's like, what's. What's going on? And I couldn't even talk, and I just started crying. And I remember she grabbed me and, like, pulled me down to our knees. And we sat there and. And she prayed for me and prayed for us and prayed for this thing. And, man, looking back, like, that was such a scary, scary moment. And I know how I was going to survive that. From a business, from a. Like, there were just so many things like, how am I going to survive? I don't know. I have no idea. They stood up, she gave me a kiss, pushed me out the door and back into battle, and we had to figure it out. And because of that, again, that's what increased the capacity. So when the trials and the issues come today, I'm more prepared for it than I was then. And there's still stuff happening. Like, I've talked about some podcasts. Other things have happened that have been like, stretching me again, but preparing for the next phase, whatever that might be. And I just hope that I'm worthy and prepared for that when it comes. And I hope that you are as well. Because our heavenly Father, he wants to use you in ways that you don't even know yet. And if you'll prepare for that, you'll be amazed at what he's able to do with you. It's unreal. So there you go, preaching before I go to bed. Hope you guys don't mind. Appreciate you guys listening in. And whether you believe in God or not, it doesn't matter. Just know that there is stuff leading your life. And if you're in a dark spot or happy spot, whatever, have faith, keep pushing forward, and it'll all turn out right in the end. And that's all I got. So I appreciate you guys. Have a good night, and I'll see you soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker tv.