The Inner Workings Of King Kong [Office Tour]

A YouTube video transcript of Sabri Subhi giving a guided tour of King Kong’s new Melbourne headquarters and explaining why he invested heavily in a physical office. He emphasizes team-building, radical transparency, collaborative open spaces balanced with deep-work practices, and long-term capacity planning (office fits ~130–140; current staff ~60). The tour highlights meeting rooms, breakout areas, a live dashboard, communal spaces, and company culture features.
Chapters
We've just gone into a space that is just brutally competitive and literally in five years have just come in and steamrolled everybody. Hey guys, Sabri Subhi here and today I'm actually shooting in our brand new Melbourne headquarters and really I just want to make this video just to give you a little bit of a tour of our new offices and also just to tell you, I guess, the reasoning behind investing a huge amount of resources into actually a physical office and building out a team. I have been kind of out there, you know, boots on the ground, ground going and looking properties for about the last 14 months. And in that time I've inspected over 34 different offices to kind of find the perfect office for our team. What day is it today? It's moving day. Now you might be thinking like, shit, Zoe, that's like a lot of time you could have been focusing on other things. And really like as a business owner of like an eight figure business that is scaling up, you know, at lightning speed, there really is nothing more important than investing in your team. Essentially all businesses are like a system. It has its inputs and you know, the inputs are going to be like your team members and the work that they do and then it's going to go into the system which is going to process it to basically get the outputs right. And the way that we're rewarded really out there in the marketplace is taking a big, big problem, putting it through a system that processes it to deliver your clients result. For me it was one of those things where it's like, no, I don't want to be like in a CO working environment that's like first order thinking, that's like a very easy, quick solution where I could have gone out there and just rented a floor at a co working space and I could have solved this problem that's taken me 14 months to solve. Hard decisions, easy life and easy decisions, hard life. So for either I was going to go out there and make the easy decisions of going to get a CO working space or even choosing like a subpar work environment for my team, you know, that's gonna be the easiest decision and the quickest thing as like, you know, immediate fix to the problem. But the long term that's not gonna be there, that's not gonna be giving me the best processing of those inputs and gonna get me the best result. All right, so let me take you inside our new headquarters and give you a tour. You'll notice here we've got lots of natural light coming in, we've got plants got Our big King Kong logo up here on the wall. And because we're like, warehousing, you know, we've got lots of polished concrete, but I also wanted to bring like, that nature in and have like, you know, the wood elements. This is our little meeting room here, and we got the signs and all the tribal shit going on here to match in with our whole brand, but one meeting room here. And basically, like within our company, we've got eight different teams, right? So we've got all these different teams in our companies and we want everybody sitting together, you know, so people talk about, like, oh, you know, open working spaces aren't good and they're not good for productivity. Like, you know, in my opinion, all that stuff is bullshit because, like, I wasn't going to be building a big team then, or even though I was going to be a big team, but I wanted them in separate offices. I would just build a remote team. Do you know what I mean? But something magic happens when you get people together. It's like idea sex. Do you know what I mean? You get all these smart people, they're bouncing ideas off each other and the more comfortable they are and the better the environment and the more relaxed they feel, the better work that they can do and the better the work that they can do, the better the processing of those inputs are and the better the result is. So that's what we're really big on. And in terms of productivity, we have, you know, deep work that's implemented across the entire company where we just shut out all blocks of time where people aren't allowed to speak to each other, we turn down the music, everything's really chill, and people can get into that zone, that flow state, and do really productive work. But then the other times, they all get to collaborate with everyone else on their team, and that's where the best ideas happen. Like the biggest companies, like, you know, Google, like Google Ads and whatnot, they were all kind of started in the cafeteria or ideas that just happened to come about. They weren't planned initiatives, right? And then what you can see in the back, the background here, is really cool. Little breakout areas and little lounge sections where people can kind of have informal sessions. I'll take you over here. We can check this out. So, as I said, we've got, like, lots of different teams in the company, so we really want to be able to encourage people just to have very informal sessions where they can sit down here, break out, talk strategy, go over whatever they need to do without kind of having like these formal Meeting rooms all the time. We've got one meeting room here. We've got what we call the war room here where we get everybody in all hands on deck, and we can run through everything. And you'll notice that, like, I guess in these offices, we've got, like, lots of little areas that people can kind of break away from the rest of the team and sit down and talk strategy, talk about what they're working on, what they're doing, and can collaborate with people. That's like what it's all about is bringing people together. Right. But what we've also got is we've got a live dashboard that shows all of our stats live. It pulls in all the data. It's all integrated. We have radical transparency inside our company, so everyone can see everything. There's nothing really hidden. And here we've got millionaire row. We're all the clients that we've turned into millionaires. And we're going to be filling this whole wall up very soon. We've got a bunch more coming up on these then. This is what I call the engine room. This is the sales team over here. We're going to be building this thing out even further. Let me take you downstairs to the breakout area and show you, like, where we go to blow off some steam. And, you know, when things are getting intense and you want to get a little bit of time away. So here we are. We call this the forest floor. We're downstairs here. Everyone's upstairs working right now. But this is very informal. We've got beanbags in here. We've got a projector that we blow up onto this wall, and we have something called a waterhole meeting, which is like a monthly all hands on deck. We go through all the numbers for the company, where we're at, how many leads we got, how much money we're making. Everything is completely transparent. It's just that culture of ra. Radical transparency. There's nothing to hide. We've got table tennis tables here. We take our table tennis incredibly seriously. You know, we've got a big kind of cafeteria. We've got more natural plants down there. We're still kind of finishing a bunch of this stuff. But, yeah, that kind of gives you an idea of the size of the building, the magnitude, and really what we're trying to do as a company and where we're trying to go. You can see this place is enormous. It is way bigger than what we need right now. You want to get a space that's big because you will eventually fill it like, as Big as the place. If you rent a small place, you're going to fill it. And if you rent a big place, you're also going to fill it. So it's just one of those things. You got to bite the bullet, pony up and you know, really just go big or go home. Because at the end of the day, if you're going to commit your time, your energy and your resources into an enterprise, into a business, in building a business, I can tell you right now that the problems and the bushfires and all the things that happen in running a business is no different from when you're doing 1 million to when you're doing 10 million plus. It's the same thing. So if you're gonna do that, you may as well go big, right? You may as well go for those big audacious goals. It's gonna light your soul on fire and get going. And in order to do that, you are gonna have to build a team. Nothing great has ever been built by just one person. You need a team. Thank you. Seriously, me being able to build like this high performance team of just complete superstars is one of the things that I'm the most proud of. So I want to share that pride with them. I want to really share the wins that we're having as a company and give back to my team and say like, we all did this, like we all got together. This is all our sweat equity that we put into this business. You know, this is a lot bigger than what we need of an office right now. We'll be be able to fit probably about 130 to 140 people inside these offices. And we've got 60 full time team members right now in these current offices. So that's definitely a long term play. I'm really like thinking about where is our company going over the next two to three years and planning for that in advance and being able to build out a home. Because you know what you can see in your mind's eye, you really manifest it. This is something that I have always visualized very viscerally of just walking into a working environment and having all of my team on the one floor, all of us together to just feel that energy. And it's something that I have just dreamed about ever since I started my business. If you want to attract top talent, you need to create an environment that's really going to attract those kind of people. People. This is an investment. It will fuel your business growth like you would never ever believe. Because as you scale a business up and you get off the tools and you start becoming a manager of people. You want to make sure that those inputs, those people that are coming into your business, have the best working environment possible and your sales are going to be directly correlated to that as a business. When your business is at the stage where you got enough revenue in the bank, where you can go and get a nice place, or you can get a small place and make it really nice and really homely for your team, go ahead and do that cuz it will pay you dividends far into the future. Sa.










