The Key To Exploding Your Sales And Making Money Online In 2022

You want to be in a position where your offer is so compelling that it just sucks people into the jet stream and you become magnetic in your market and people just gravitate towards you. What most business owners and marketers are, they are simply product sellers, right? They look at their features and benefits and they're like, this is what I've got. So, so let me just go and sell my wares. And they craft all of their copy and all of their offers around what it is that they currently have to sell, and they stop right there. And that is really a failing approach, because what you want to do is sell what people want, not what it is that you have to sell. And what I mean specifically by that is if you go and do the research in your market, right, and you go to forums, you go to Facebook groups, you read reviews on Amazon, you look at the one star reviews, you look at the five star reviews with what people are saying are missing from their products, what they love about the products. You go to Reddit forums and you go trawling through all of those Reddits and you read everything that those people are saying. And then once you find out what it is that really sets your market's soul on fire and really motivates them to buy, then you want to look at that and compare it to your features and benefits list. And instead of just trying to pigeon hole what you've got and shoehorn it into your market, you want to have a look at adding and creating other products that are completely in line with what it is that your market is starving for, right? And when you do that, your conversion rates from lead to sale will also go up dramatically. And what you'll find is that, you know, you're really crafting an offer that just melts through your market like a hot knife does to butter. And it will make everything that you're doing infinitely more profitable. So to kind of reuse, reiterate, like most people are product sellers, they go, this is what I've got to sell. Let me go and sell it. They don't go out to the market and go, what is the market absolutely starving for? Now let me create a product or service that delivers and gives them exactly what it is that they're starving for, that answers their most burning hair on fire problems. That provides an immediate solution to this pressing problem that they're experiencing so that they're a very motivated buyer. And that's exactly what it is that we want to sell. We don't want to sell just what we've Got and stop there. We want to take it up a level by looking at first what that market does and what that market wants and what's keeping them up at night and what do they enjoy about the existing products that are on the market and what don't they like about it and where is that kind of shortfall in between where you can position your offer to just go out there and beat the pants off your competition. And this brings us to step two. And this is a really crucial part that you really need to check your ego. Leave it in the door. As a business owner and as a business builder, if you want to get the most cut through you can. And you need to do something that I call pivoting to bullseye market hit bmh. And you need to pivot your offer until you do hit the absolute bullseye of your market. And that's not being like, well, my product or service doesn't really deliver on that or it can't do that. So I'm just going to try to peddle this crap and try and force it down the mouth of my market rather than giving them what it is that they want. So you need to be liquid and fluid. You need to be able to change your offer, scrap things, start from scratch, add things on, splinter maybe just a part of your service off that really delivers specifically and hits that bullseye of your market. Because that bullseye exists. And it doesn't matter if you hit it with a rubber mallet or if you hit it with, you know, a completely pistol point.50 caliber bullet dead in the center. You just need to hit that thing. And most people don't. They're way on the outside of that bullseye and they're never really striking that center. And if you go through the laborious process of crafting an offer that people really, really want and that are irresistible to them and it hits that bullseye, then everything else that you're going to do is going to become much, much easier rather than let me just take the easy way out with my offer. And then everything else is much more difficult. And it never really scales and you never really get the success that you want. Because understand this, a compelling offer is infinitely more powerful than a convincing argument. So you don't want to be in a situation where you are trying to convince people to take the action that you want them to, where you're trying to get them, convince them to raise their hand in the sea of people as being interested in what it is that you have for sale or in pulling out their Credit card and in buying or in booking a time in on your calendar and speaking to you, you want to be in a position where your offer is so compelling that it just sucks people into the jet stream and you become magnetic in your market and people just gravitate towards you because your offer is so compelling. When you break down an offer to, you know, its first principles, there's really just two parts to it. And the first part is, is, you know, what is it that your market wants? And the second thing is, what is it that they need to do in order to get it right? What are we offering? And then what are we asking them to do to get that offer? What are we charging? What are the deliverables for them to actually obtain the solution to their burning problem? So let's look at the first step, right? What is it that they want? So you need to really think about it by doing the research that I've told you to do and looking in the forums and looking at reviews and looking at YouTube comments and Reddit and all of those kind of things, and really just putting down what is it that your market is absolutely starving for. And then what you want to do is you want to reduce it down to writing, and you want to forget about your lawyers, you want to forget about all the legal requirements that you need to fulfill in the industry that you operate in. No one's going to see this offer right now except for you. And you want to reduce it down to writing and you want to turn up the volume on this puppy. You want to think about what is a dream come true experience for your prospect. Like, if you had a magic wand and you could just wave it and you could basically grant a wish to your prospect, what would that wish look like? What is it they would absolutely crawl over crushed glass to get to? And that's where you want to start. You want to start from a place of power and having an offer with balls on it. You don't want to start. Where most people do is like, what can I fulfill on? So write it down, reduce it to write it, and then I want you to turn up the volume and make it even louder and make it even more enticing and more irresistible. Once you've got that down and you just think, you look at it and you should be like, holy shit. Like, that is a really compelling offer. Like, if I was in the market for this, I would have no choice but to take them up on this offer. Then what you want to do is you want to slowly pull that back and wind it down a little bit, wind down the volume on something that you would actually be able to deliver on. And that is not going to get you into a whole bunch of hot water legally or any problems or any implications like that. And that is where you start with your offer. You're starting with that position of power. Hey, guys, if you're enjoying these videos, please, like, subscribe and hit the bell button as we're dropping a video like this every other day on YouTube. And if you've got any questions, just leave a comment below with heysubrey and I will do my best to get to it.