This YouTube clip features Sabri Suby explaining when to nurture leads versus when to make direct offers. Core points: the size/ask of the sale determines whether prolonged nurturing is necessary (high-ticket, high-information sales require nurturing and multiple touchpoints; low-ticket, low-risk sales do not). Uses a dating analogy to illustrate staged relationship-building; cites hot yoga as an example of a low-information purchase where targeting hyperactive buyers and simple offers (free/cheap first class) are more appropriate. Emphasizes unit economics and matching funnel complexity to purchase stakes. Includes a standard creator CTA to like, subscribe, and comment.
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You're not going to be spending six weeks researching that. If you can go and do it for 10 bucks or your first class is free. Do I first need to nurture an audience? I mean ideally and then convert them and then remarket to them, or is there another format? Yeah. Like it depends on the size of the commitment of the sale that you're going through. Right. And it depends on the ask that you're asking if you're selling high ticket. Right. There's a lot of investment, time, energy. It's a high information sale. That is that person's going to be wanting to do a lot of research about it. There are steps and like just like in the dating analogy, right. If you're going to take somebody out on a date, you're like, you know, you do you want to go and make marriage proposals to people when you go out to bars and nightclubs, do people do that in Vegas and get married? They do, but it's probably not the best type of relationship. Right. But there, in order for you to get that marriage proposals, there's certain steps that you need to go through to get that person where they are right now. And the biggest sin that I see people committing is ignoring all of those things and going straight for the sale straight out of the gate, when that's just not how people buy. So there's gotta be seduction, there's gotta be romance in there. You gotta think about where is this prospect, Right. And how much information would the average person in this market need to receive in order to make a decision? If we're talking about going to a hot yoga session, you're not going to be spending six weeks researching that if you can go and do it for 10 bucks or your first class is free. So nurturing that whole lead and making them multiple offers and trying to get them on webinars and VS sells, that doesn't make sense. The unit economics isn't going to stack up. It's a low information sale. So that person is not going to invest a huge amount of time in researching that because the stakes of them making a bad decision are very low. I just won't go to the hot yoga class again. Right. So in that instance, you'll want to kind of be targeting the hyperactive buyers in that market. And it's an easy ask to come into a hot yoga session with us for free. And we know that you'll love it. You don't need to go through. There's not a huge series of steps. Right. It's like if you're at a party and your friends introduce you to some other people, and you really have a great conversation with them, and it's like, hey, like, you know, I really enjoyed this. Would you like to grab a coffee sometime? Like, it's an easy ask. It's different to, do you want to come back home and have sex with me, or do you want to get married, or do you want to do this huge thing? Right? So it all depends on where you're at and how big the ask is. Hey, guys, if you're enjoying these videos, please, like, subscribe and hit the bell button as we're dropping a video like this every other day on YouTube. And if you've got any questions, just leave a comment below with hashtag heysubri. And I will do my best to get to it.
