The Marketing Secrets podcast will never be the same! - MARKETING SECRETS EP. 1

What's up, everybody? This is Russell Brunson. I am actually podcasting today to announce the death and the rebirth of the Marketing Secrets podcast. All right, that may have sounded kind of dramatic, and it is. But actually in a really, really good and exciting way. When I first started this podcast, my business was on top of the world. We had like 60 employees. We had sales teams and marketing. I thought I was the greatest thing in the world. And then everything crashed and collapsed. But for some reason, I felt this pulled, like you should start doing podcasts. And so Gary Vee talked about documenting your journey, but that's literally I was doing was documenting the journey of us rebuilding our man. It was like the most amazing for me, like the most amazing time of discovery of my life. And I remember I was like, marketing Secrets is like, for me is this umbrella brand of like, all of the content stuff we're doing. And then I've done three, four or five episodes of the Marketing Secrets podcast. And it's been fun, but if I'm completely honest, over the last little bit, it's become more of a chore. It's been, you know, my brother messaging like, hey, we have podcast episodes. I need to this week. And I go like, what am I going to talk about it? And that's what brings us to where we are today. Hey, this is Russell Brunson. Welcome back to the YouTube channel. This episode is actually taken from a longer form podcast. I have been shifting my podcast. This episode will actually talk about why we're doing it, and it's going to be a longer form episode talking about the transition, which you guys have a chance to see here as well on the YouTube channel. So it's a little longer form video, but I hope you enjoy these. If you do enjoy them, please comment down below. We're going to be watching the comments. I'll be using those comments for future episodes of the podcast. With that, thank you guys so much for listening, and I hope you enjoy this very first episode of the Marketing Secret show. You're listening to Marketing Secrets with your host, Russell Brunson. Some of you guys know when I first started this podcast, the podcast is free and all you gotta do is subscribe to itunes. Man, almost a decade ago, which is crazy. And what's even crazier is even probably seven or eight years before that, I remember podcasting became the cool thing. I was sitting at Armand Morin's big seminar in Atlanta and they had some speakers come up and talking about this weird new thing called podcasting. And everyone in the audience was so excited. I was like, that is the dumbest thing I've ever heard of. I will never podcast. I'm never going to say the word podcast. It's embarrassing. And then my buddy, I remember Josh Anderson was my friend who was there at the time with me, and he's like, no. Like, this is the future. And I was like, well, if I'm ever gonna do a podcast, I'm gonna call it marketing in your car. So I remember I bought marketinginyourcar.com and then the guy who was speaking about podcasting, I remember hiring him to do a jingle for me. This is the very first jingle for my podcast. So here we go. Give you the tips to market in the fast lane. Take that trip. Okay, so that was the first jingle. It's pretty bad, but I had that jingle for like six years before I ever actually did a podcast episode. At the time, man, my business was on top of the world. We had like 60 employees. We had sales teams and marketing. I thought it was the greatest thing in the world. And then everything crashed and collapsed. I remember we moved from a 20,000 square foot building to a 2,000 square foot building. Went from 60 employees down to like six. And it was one of those times where it was like emotional and painful and just. It was a. It was, it was tough. The. The new office we got was about a five or six minute drive from my house. And one of the first two or three times I was driving there, I had this impression like, hey, you should start your podcast now. You know, you have mark in your car, you have the jingle. You should. You should do this podcast. And I remember I was like, this is the worst possible time that I could do a podcast. Like, I just lost my entire company. I'm in debt, everything's horrible. But for some reason, I felt this pulled, like, you should start doing this podc. And so we figured it out, we set it up, and we launched the very first episode of the marketing in your car podcast. Hey, everyone, this is Russell Brunson. I want to welcome you to the.com Secrets Marketing in your car podcast. And it was literally me driving from my house to the office. And sometimes I would drive back and I was doing it three or four or five times a week. Just kind of. It gets funny. Like, Gary Vee talked about documenting your journey, but that's literally what I was doing, was documenting the journey. And it's funny because if you go back and listen to those old episodes, and I recommend go binge listening, in fact, if you go to marketingsecrets.com and go to the content hub, there's a section that says marketing your car. You click on that, you can actually go subscribe to the old feed that has all the old marketing you car episodes so much in, like, the creation zone of me learning marketing again, right? And I was learning how to do things. And like, I remember there's an episode where I was like, you gotta be a moron to want to make more than $10 million a year in a business. Like, I would never try to do that again. You know, it's funny. Things like I was. I was sworn to back then that now are funny. There were things I was discovering. We were discovering different way to write hooks. They were discovering different marketing funnels and campaigns. And like, man, it was like the most amazing for me, like, the most amazing time of discovery of my life. And we did, I think, four or five hundred episodes of the Marketing youg Car podcast. About that time is when I think Dot Com Secrets book had come out. Clickfunnels had come out, maybe even Expert Secrets. And about that time, John Reese, who I bought pretty much everything that he's owned in the past, but I remember he messaged me and said he wanted to sell Traffic Secrets, which was like, you know, I was like, oh, my gosh, I have Dot Com Secrets book. Expert Secrets book. Like, Traffic Secrets book would be the third book in the trilogy. And I was so excited. And then he was like, you can buy all my domains if you want. So I bought Traffic Secrets and also about Marketing Secrets. And I remember I was like, marketing Secrets is like, for me, is this umbrella brand of, like, all the content stuff we're doing. And I was like, it makes logical sense to rebrand the podcast and the marketing your car podcast to the Marketing Secrets podcast. What's up, everybody? I want to welcome you to today, the very first day of the official Marketing Secrets podcast. And then I've done. I don't even know if we even know, like, three, four, 500 episodes of the Marketing Secrets podcast. And it's been fun and it's been fulfilling. It was really kind of probably the next season of my life where it was like, hey, we have this ClickFunnels company, you know, two or $3 million a year. And we, you know, I podcasted the journey up to 100, 150 million dollars a year beyond. And it's been fun, but if I'm completely honest, over the last little bit, it's become more of a chore. And I Think the reason why I was like, I don't know what to share on these podcasts. Like, when I was discovering new things, it was all, like, that was what was exciting. But then, like, we get more to the optimization, you know, of businesses and ideas and building teams and stuff like that. It wasn't ever, like, it was harder for me to find, like, the thing I was excited about that I wanted to share, that I wanted to give you guys. And in fact, I remember in Fiji, it was when I was doing my intervention with Tony Robbins. I remember JLD raised his hand and he was like. He's like, do I listen to every one of your podcast episodes? And I can hear you, like, just trying your best to squeeze in that time, like, on your drives to work or wherever it can be, and it's always gold. And, like, I always do kind of leave those episodes thinking, like, what if Russell just had more time to create, to write, to do what, frankly, you do best. He's like, I wish you would slow down and just, like, share more. Because, like, I love him, but, like, I always feel like you're just kind of hurrying to get him out. And if I'm honest, that's what it's been. It's been. You know, my brother messaged me like, hey, we have podcast episodes. I need two this week. And, like, oh, like, what am I going to talk about? And I always try to bring really good stuff, but it hadn't been as thought through and planned out as possible, and I just don't know what to go with it. So we kept doing them, kept doing them, and hopefully you've gotten value from them. But about a week ago, I was just like, what's the future? It's like, should we keep doing it? Should we not keep doing it? And if we do keep doing, like, what would get me really pumped and really excited. And that's what brings us to where we are today. In fact, recently, as you probably heard me talk about, I've been acquiring old rare books from all my favorite genres, Like a whole bunch of old Mormon books and personal development and business and, like, all those kind of things. And probably conservatively, in the last year, we could count the books in here. Probably four or five thousand books I bought. So, yeah, I have a little bit of addiction called bibliomania. It's, you know, it's a thing from that. We, you know, we're building this big library, but we needed a place in the interim, so we kind of rented this office to store all the books and One of the rooms we called the Napoleon Hill room had all the Napoleon Hill books, and it was here and, like. But it just didn't look that good. I filmed a couple of podcasts from here, and it's like, man, we should make this room look really, really cool. And so we painted it, we got some curtains, got a bookshelf, and. And then we put just the best books in here from Napoleon Hill, but also some of my other favorite authors and mentors. And this room became like. I don't know, it became special. Like, you come in here, and the energy's just different. I don't know. There's something really cool about it. And so for me, I started coming here, I started writing here, I started spending more time, and just a lot of my creative and energy was happening in here. And it's just. It was really special. And then we thought, man, like, we should do something. And we kept trying to figure out, how do we build YouTube videos and all these different things. And anyway, over the last week or so, I had an idea of, like, I know what would get me excited about doing the podcast again. Number one, it'd be fun to do it in here in this room, where it's just like, you have, like, this something special, something magic in here. You know, being in this room with. With some of the greatest minds of all time. Like, obviously they've passed on, but their work is here and their legacy. A lot of these things are like, first edition signed by the. The authors, which is just such a cool. I don't know, something cool about it. And that's the thing, like, what would get me really, like, what would I be excited to share? And as I started thinking, there's a lot of things, you know, I did a podcast episode a little while ago talking about how we're buying different businesses, which has been, you know, it's fun and you guys are all geeked out, like, oh, I got a lot of feedback from that episode, but I didn't tell you what businesses I bought or why I bought them, what the plan is, what's the strategy, what's working, what's not working, the ups and the downs, like, all the journey of those. When the first business I bought was, it's called Zuma Juice. It's a green drink company. And I did it because, like, I felt I was bored. But I wanted a challenge. I wanted something fun. I wanted to be creative again. I wanted to be in the business, right, like, the first decade of my life, I was in the business. I was Launching tons of companies and stuff. And then when we launched Click Funnels, I wrote books, kind of retired from that and I coached other people's businesses, but I wasn't in it anymore. I wasn't doing it and I missed it. So I bought Zooma Juice as a project to go and to get my hands dirty. I want to build a business and just make sure that I'm sharp. I know what's happening. So we bought that. I bought a bone broth company called Aubon Bone Broth. I partnered with a friend on a supplement line called Blackout in Phoenix, which is an energy thing and something that puts you to sleep. One of my original co founders at ClickFunnels, Dylan Jones, create a new software company called Onepager. And we partnered on that. We just recently bought John Reese's company company giru.com I also, I don't know if we publicly announced this yet, but here maybe is the public announcement. I just bought Ladyboss from Brandon and Kalen Poland bought Magnetic Marketing from Dan Kennedy. I bought Doodley Voomly Toonley from Brad Callen. I bought Startup Drugs was a T shirt company. I'm launching a company called Understand Me. I'm launching a new brand called Secrets to Success. I'm writing a book called Secrets to Success. I'm republishing a bunch of these books that are in the public domain. And like there's all these things that I'm so excited to share and to talk about, but I've never had a place to talk about it. Like I always share a principle I've learned along the way, but how many is like an episode where I just go for 30 or 40 minutes telling you guys what, like why I bought Aub on and why I bought Voomly and the strategy and the things and what's working, what's not working, like what we're testing, like, oh crap, this didn't actually work. It's almost like going back to the original marketing secrets today, but instead of just sharing as the, the, the journey of, of this one rebuild in business, which was click, you know, eventually became clickfunnels. I'm sharing all these other ones that sound like so much fun. And so that's part of what the new updates is going to be. You'll notice when the new episodes come out, it'll be Zooma juice part one, part five, part 12. And over time you'll have a chance to keep updating these things and Aubon Bone Broth and startup drugs and different things you can Hear the journey behind these companies, which I think will be. It'll be fun and fascinating and a lot of fun for me. You know, I think I can go more long form systeming. Eight to ten minutes on a podcast. I'll spend 30 minutes going through it, maybe an hour. I don't know. Who knows how long these things will go? We'll find out today. I'm going to record a couple today that got me really excited internally in this company. We call these virtual real estate. These are little real estate properties that we're creating. We're building a team, we're putting out there, and hopefully they'll make money for us. And some are, some aren't. And I want to share these ideas with you. I share the stuff I'm learning because I'm learning so many good things. There's a magic in being in the business and getting your hands dirty again. That makes for me, makes me a better coach, makes me a better trainer, makes me better teacher, makes it so we can build better software. Because I'm playing the game. I'm not just someone who. I mean, so many of the marketing gurus did a thing once and then they spent the last decade or two decades talking about, like, I love this game. Probably more so than anyone I've ever met. Like, I want to be in the game again. So there's that. Also, I used to do decade and day calls, my inner circle members where I would do consulting calls and it was just for them to hear. And for a long time it was one on one. And then I started opening up where I let other inner circle members in to listen in on it. And I was like, man, what if I started doing these consulting calls but, like, let you guys listen, whether they become podcast episodes. So I kind of want to launch a sub channel on the podcast. Not sub channel, but just a sub show on the podcast called Decade and Day where I'm sharing these consults. Funny Hockey Live, we have so many amazing presentations. Like, I want to bring some of those back for you guys. I've never really done an interview show. There's people I want to interview. Like, we just signed a deal with Daymond John. We're doing a really cool project with him. Like, I want to do an interview with him. We just. We're doing a project with Nicole Arbour. Like, I want to do an interview with her. You know, like, just other cool people that we're working with. I've never had a spot to do interviews, so, like, get the marketing secrets in their brains. There's a lot of stuff I'm doing biohacking, where a lot of stuff I'm doing with personal development. Like, there's just more stuff I want to talk about. And so the thought was like, well, do I cancel the show? Do I do a new show? Do we do something different? And I think I still want to keep it under the. Under the umbrella marketing secrets, because that's the lens I want to share these ideas with you. I don't want to share, like, just like, here's a. Here's a personal development thing I learned. I want to do it through the lens of, like, how can you use this in your business either for yourself to become a better entrepreneur, or how to use it as a tool to help the people you're serving as well. And so that's kind of the game plan for the future of this podcast. It's going to be fun. I think we probably won't launch two or three episodes a week like we've done in the past. Might be one longer for an episode a week. And then maybe some of the short forms. I still want to do some of these. You know, the similar marketing in your car marketing secret style, where I get an idea and I'm in my car and I have an idea I want to share with you, but I want to do it when I'm actually inspired to share the idea, not just like, hey, we need three episodes this week. Russell, what do you got? You know, when you more Q and A calls, I think our team's gonna reach out to a lot of you guys for answering questions. In fact, we're setting up a thing on marketingsecrets.com if you go to marketingsecrets.com you'll be able to scroll there and you can leave them a question and we'll pull those questions in and we can do Q and A shows where we have a chance to answer your specific question. So there's a lot of fun ideas and things, but as we started talking about this, I got re inspired of, like, what this show could become and how I could serve and how I could lean into you guys and give you guys what you want, as well as helping me stay sharp and, like, helping me to analyze what we're doing at a different level. Right. A lot of times these things are happening in my head, but when I can talk them out loud, it helps me think through it a lot of times as well. And hopefully my team will listen to these more. So, like, the team working on Zooma Juice, they should Be listening to Zooma Juice episodes to know where my mind's at so they can run with it as well. A lot of times I have a vision. I'm not always the best at articulating it to my team, so hopefully it's become a good tool for them as well. So, anyway, that's kind of the vision, the plan of the future, the marketing secret show. I hope you guys are on board with that. I hope you get excited. If you do, please let me know. Hit me up on Instagram, Facebook, wherever you're listening to these things, you can do it on your phone. You take a screenshot of, like, the actual. If you're listening on your phone, like, take a screenshot of this and go to Facebook or Instagram, whatever, and tag me in it. I see those all the time. And just let me know, like, yes, Russell's a good idea. Or hopefully by the time this episode goes live, you'll be able to go to marketingsecrets.com and leave a question. If not, it'll be there in a week or two, but let me know your thoughts and your ideas and what you think about it. On top of that, if you enjoy the show again, please go to itunes or Spotify and rate and review and leave the feedback. That way I can see those things as well and it'll be fun. I guess you could say that my podcast is growing up, but I don't want to lose any of the energy, the excitement from it. But I do want to have the ability where I can spend more time and really think through things and give you guys stuff that's going to be super beneficial. I want to take this podcast from good to great. You know, I've been talking to some of my friends, talking to my wife about this a lot recently. Like, just the concept that good is the enemy to great, right? Like, why do people not have great businesses? Because they have good businesses. Why do people have great marriages? They have good marriages. Why people not have great podcast? They have a good podcast. And I want to turn this podcast from good to great. I want to make everything in my life that I'm. That I'm touching. I want to transition from good to great. Because, yeah, as long as we're here, might as well. Might as well do the greatest we can, right? I had a conversation at the Unlock the Secrets kid event with all the kids, and I talked about attitude. I was like, look, you have to go through this experience anyway, right? You have to go through school, you have to go through work, you have to go through the experience, the only thing you can really affect is your attitude. And so it's like, same if I'm in a podcast, I might as well make it great. Like, I'm doing it anyway. Might as well step back and make it great. So that's the goal. I'm gonna try to make this great. On top of that, we're also using this as a platform where the podcast is gonna be the top level of all of my content strategies for you guys to understand this. Like, I talk about this in the Traffic Secrets book, about the chapter of conversation Domination, where it's like, instead of doing what a lot of people do, where they say, make a video and repurpose it on 50 different platforms, it's not that way. It's creating a show that then you can pull pieces out for different platforms. Right. And so that's kind of the game plan here as well. Is this Marketing Secrets show podcast you want to call it? I'll be recording it for the podcast. That's gonna be the top, like you guys in the podcast. My number one goal is to serve you guys. And then from that, we're gonna take things and we'll pull pieces out to use for YouTube and use for Instagram and use for TikTok and things like that. So that's the game plan. So this is the death of the old Marketing Secrets podcast and rebirth of something amazing. Internally, I've been calling it season two, which is kind of funny because for season one had whatever, 300, 500 episodes, whatever it was season two, we're starting over it. And this season may be the only second season if we, like, enjoy it. But this is the game plan for the process moving forward. So thank you guys so much for listening. Thank you for being part of the show, excited for the future, excited to share some really cool things with you guys. I hope that it serves you, hope it changes your business, and hopefully it changes your life. Thanks again for listening and we'll see you guys on season number two.