The One Thing That Is More Important Than Your Business

What's up, everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast.

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast.

Will give you the answers.

My name is Russell Brunson and welcome to Marketing Secrets.

Alright, guys, I have to get excited like that every time just to keep you guys awake. If you're listening to somebody else's podcast and come to mind, hopefully that'll wake you up. So here in the office, kind of backroomed and we're filming a bunch of cool things here this week with Operation Underground Railroad. For those who are gonna be at Funnel Hacking Live, we're gonna be premiering a documentary, we've been working on them about how they're saving kids from human trafficking. And it's an amazing, emotional, cool thing. So excited to share that with you guys. But today I want to talk to you guys about something else. The title of this podcast is going to be drive your kids to work now or not to work to school. Drive your kids to school. Obviously some of you guys, you don't have kids and that's okay. I'm not just saying this is like a thing Drive your kids to school, but it's like a metaphor of a bigger thing. So I'm pretty busy. As an entrepreneur, I have a lot of things happening between our company's 150 plus employees, 55,000 active customers, a million subscribers, and a lot of other stuff all going on that like, we have to keep up with. Right? And it's crazy. And if you watch any of my stuff, you know that we're everywhere all the time buying ads, trying to be super aggressive in our marketing because we believe in what we're doing and what we're saying. In fact, I saw some of yesterday. Oh, today, one of my Instagram ads, it said something like, russell, you're trying too hard. I see your ads everywhere. Makes me not want to buy anything from you. You need to chill out or something. I was like, chill out? Are you kidding me? Like, I'm a man on a mission. I'm trying to change the world here. I don't have time to chill out. So I'll chill out when I retire someday here. But right now it's important and I'm pushing hard and it's. Cause I believe in what we're doing, and I believe it's not just like a financial thing. I believe it's bigger than that. And you guys know that who listen in my. You understand what I believe in my mission and all those kind of things. But what I want to share with you today is last week I have my kids and one of my kids didn't want to keep taking the bus to school. And he was kind of like, just a lot of kids on the bus don't use good language. And the bus driver's kind of a jerk and stuff like that. So my wife started driving him to school in the mornings, which was really cool. And then a couple times, couldn't we have a nanny that comes in the morning? So she started driving and I was just like watching that. And I remember one morning last, I think it was Friday or something, I was like making my supplement drink and mixing my powders and my pills, doing my big morning routine crap. That's so important, right? Everyone talks about morning routines. And I watched Brandy, who's an amazing human being, she's our nanny, take my kids and drive them to school. And I was like, I'm missing that experience with my kids because I'm too busy doing my morning routine or whatever it was, right? And so Monday came and I said, I told Bone and Dallin, my twins. I was like, hey, I'm gonna drive you to school today and I'm gonna start driving from now on. They're like, really? I'm like, yeah. So I jump in the car and I drive them and it's not a very long drive, but it was so cool because, like, I pick up one of their friends in the morning. And so like, I listened to them talking to their friends and like, and it was like this cool thing where I had this intimate glimpse inside the real world. Like, we see the world of our kids when we're, you know, when we're at our home and stuff, but you don't see it, like them with their friends. And like, it just gave me this really intimate, cool glimpse of like, wow, that's. That's what's happening at school. That's what they're really talking about. I just sat there, like, quiet, listening in. And that was the first day. And then it was when I got home. And then Aiden and Ellie, there's the bus stop, but it's like literally a two minute walk from our house. Not even that, maybe a one minute walk. But they usually get a ride when it's snowing. Cause whatever. So Aiden's like, you took them to school? Can you take me to school? And he's so cute. He's my little seven year old. And I was like, yes, I'll take you to school. So I've been driving. So I get home and I drive them to school. And so I did that Monday and I did it Tuesday. Tuesday. I was like, okay, I'm gonna get these kids in good state for school. So I picked them up, I had music blaring and got them all excited, got em. And then just every day this week I've been doing that and taking Ellie and Aiden as well to school. And it's crazy. It's only been a week. Today's Friday. So it was the last day of the week doing this process and I was like, I was like, how? Like it's been so cool. This morning I got a lifting weights. I came in and my kid's like way more connected than me. Ellie's like, hey, can you make me a Popeye egg, dad? Which is kind of egg thing we make. And I was like, yeah. So I made that and then down, hey dad, you make me one too. So I made him one. And Ellie came and had me comb her hair and put it in a little ponytail and like. And I took the kids and it was like so much more connected to my kids. And then I got home and my wife was like way different than normal. It's funny, I'm always trying to impress her with all these crazy things we do and she doesn't notice it and like this taking my kids to school, like how much of a profound impact that had on her. And it's just special and cool and like I'm so grateful I figured that out now and not, you know, four years from now or five years from now when the kids are about to graduate and they don't want me to be around, you know. And so I just want to share with you guys because first off, it was just special to me and it was really cool and something I'm keep doing. But second off, I wanted that to be something to share with you guys because I know again everyone's situation is different. Some of you guys don't have kids to drive in the morning. But conceptually what is it that you're doing right now in your business or your morning routine or something where the most special things to you, you're not noticing them, you're missing them. I look back at the last few years, I probably missed a lot of that I could have dragged my kids to school a lot over the last few years and I missed it and luckily now I've fixed that way. I'm so glad that it was earlier than later. Now I have a few years to really have that time with my kids that I was missing out on. But for you, what is it? Is it a spouse? Is it a kid? Is it a family member? Is it someone else you love and care about? Is it a project you know you should be doing? Like what is it? What is the thing that you're missing because you're so busy doing your thing? And just recommend to stop and look around a little bit and don't miss the moments because this last week has been really special for me and it was because last Friday, a week ago today, that I noticed. I stopped long enough to notice it and then luckily I listened to the voice in my head and I did something about it. So look around, listen for the voice in your head, hear what it says and then do it and see what happens. So I hope it helps somebody. I got a stuffy notice. I apologize if I sound funny, but I hope this helps you guys. I know it's been a huge, huge help for me this week and literally is going to change the trajectory of my life. Like that little shift is going to be huge. So alright, with that said, get back to work or stop your work and go hang out with your family or kids or someone and that's it. So thanks you guys. Appreciate you. Talk to you soon. Bye.

Want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertsecrets.com and book number two is called. Com Secrets and you can get your free copy@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.