A short YouTube video (Nate Tilley) advising business owners to invert common time allocation: instead of spending most time on traffic/ad tactics, spend ~80% of time on high-level concepts, less on strategy, and minimal time on tactical execution. Emphasizes that advanced practitioners focus on concepts and basics, while novices chase tactics and neglect fundamentals.
The thing that you really need to think about when looking to grow your business is where you're going to choose to invest your time and energy. If you're spending 80% of your time focusing on the traffic channel and launching new ads and optimizing those ads, and then you're spending a smaller amount of time on the strategy, and then even a minute amount of time and attention on the concepts, that's typically the way that I see people tally up their time. And you really want to apply the inverse model to what that is. And you want to be spending 80% of your time on thinking about the concepts, because it's always the beginners that want to know the tactics. If you look at anybody that's really advanced, they always want to know the concepts. Advanced people always do the basics. Really. Novice people very rarely do the basics, but they always do all of the advanced tactics.
