Sabri Suby explains why he publicly shares his intellectual property instead of keeping it exclusive to his agency. He has an abundance mindset, his agency has capacity limits, and he wants to help people who can't afford his retainers, so he created a book and program to scale that impact.
My initial question to Brian was, why are you making your IP available in this manner instead of keeping your secrets in house? So, first of all, my initial question to Brian was, why are you making your IP available in this manner instead of keeping your secrets in house? Well, I'm a firm believer is the more that you give, the more that you get. And I come from the abundance mindset, not the scarcity mindset. And I know that ultimately ideas are worthless if you don't back them up with execution. So for me, I'm looking to help as many people as I possibly can grow their business. And there's only so many people that I can help with my client business. We have, you know, we've been going for six years now, and several times we've had to close the door for four and five months at a time to taking on new clients. We have. We always have a wait list of new clients that can come into our business. And there's only so many people, Andrew, that can afford the retained that we charge. Right. So I am eliminating a huge amount of the market that I can help with with my services, hence why. So I started, we know, with a book because there's so many people that were coming to me and being like, hey, I love everything that you're doing, but I simply don't have the money that you need in order to hire your agency. So rather than sending those people to these numbskull agencies and marketing experts and gurus that will literally murder their money, that's when I created the book and was like, hey, like, you know, I can't help you but go and get this book. And, you know, that's not like some thinly veiled pitch to get people to hire my agency or to buy my programs, because that book in itself is a standalone piece of value that someone could use to grow their business, whether or not they ever transact with me at all in the future, sure, I hope that they get a lot of value out of it, implement it, and then get to a point that we can do business, and I can help them even get to where they want to go faster. But it all comes down to, like, you know, I know that if I can help a lot of people get what they want, then I'll be able to get what I want. And a lot of part of what I do is well beyond money at this stage in my life, and it's certainly about making an impact. And even through this program, a lot of those people are all around the world, like, you're up the road. You're a local, which is awesome but like look at the community and we've got people all over the world that I'm able to help with this program and that's the thing that really lights me up, gets me excited to kind of go there. It's not about like hoarding all these secrets in and only helping people that can pay me retainers in my agency. I'm looking to help a lot of people. Hey guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with heysubri you in the comments section. And every week we're also trying to go through all those questions and get them answered. So go ahead, click subscribe and we'll see you in the next video.
