The Reasons Most E-Commerce Businesses Fail

People spend an average of 5 hours per week shopping online. Price determines where 87% of people shop. Shipping cost and delivery speed determine where 80% of people shop. And availability of discount offers determine where 71% of people shop. This is an insane statistic. This is a crow. Stat this next one. For every $92 spent on generating traffic and getting customers, only $1 is spent on converting these customers. That is an alarming stat. Absolutely alarming. That makes the case for us infinitely more than ever. Right. And what we do and doing CRO and crafting offers that work in today's market where the cost per click is just going up and up and up and up and up and up. The winning edge will be people that know how to do what we do, craft compelling offers that get cold traffic to be profitable. And you like that's just insane to think. And it's true. You can see it across the board. It's like what are most people's knee jerk reaction when they want more customers and more leads is just to spend more money on getting more traffic, but not to craft an offer that's more compelling. Only 35% of shoppers are willing to pay for delivery on online orders at all the remaining 65% are unwilling to pay for shipping on all online orders. 56 cents of every dollar spent in an offline store is influenced by a digital interaction. So like when we're obviously crafting offers and we're doing all this stu and you might be looking at the conversion rate and it might be, you know, a website that has physical presence, you can know that like literally more than half of every dollar of revenue that comes through that store is influenced by an online channel. Right. That's an insane statistic. And there's another crazy statistic around like that, like charging postage like on an e commerce shop or in a checkout environment like 93% or something outrageous, all abandonments is as a result from shipping. Yeah. So it's just like these are just undeniable statistics that like you just like you show all your e commerce clients and like this is, this is the law of the land because otherwise it doesn't matter what a good job that we do. 65% of people are never ever willing. Yeah. So yeah, there's some smoking gun statistics. Complexity is the enemy of execution. Like we've recently gone through and we've been auditing like how much revenue that we've generated for our clients and just looking at like the most, the clients that are winning the most outrageously and A lot of the clients that do very, very well have simple two step funnels that is this like a simple ebook and a console and they're just crushing it, right? So in a day and age where everybody's like, you know, circle jerking online about how complex their funnels are and their mind maps and all their contingency plans and fucking chat bots are going to messenger BO campaigns and all that shit, like those things are stupid because they're very hard to measure and optimize. And if you make one tweak in the funnel, it's very, very hard to find out what the net effect is of that tweak, right? So don't think that like you've got like I always say that like a landing page can change somebody's life because it's something so simple. Like literally just one landing page with a good offer can literally blow up people's businesses, right? And we've seen it time and time again. So don't discount if you're working on a client that's got like a mini sales funnel as compared to like a really complex like you know, webinar invite sequence and all that stuff that like, oh, this is just a mini funnel or this is just a landing page. Like if I had to like pick like a really crazy campaign with all these contingencies or a simple funnel, I would pick a simple funnel because they're the things that you can like, really like. It's taken so long to refine the King Kong funnel where every single email in the entire funnel, the subject line has been split tested 12 times. I've tried to beat the control. I'm looking at the open to click ratio and really moving every single dial to get that thing to work. And you need to send millions and millions and millions and millions of emails. Like we send a million emails a month in our funnel order to be able to tweak what's going on, right? So don't discount having like a basic funnel and a basic landing page in terms of the client and think, oh, this is not really complex. I'm not going to go that crazy. It just comes down to having those simple things in place that really, really move the needle.