Nate TilleyCo-Founder, ROAS · Direct Response Expert

The 'Rich Mans' Strategy To Steal Your Competitors Market Share #shorts

Name: The 'Rich Mans' Strategy To Steal Your Competitors Market Share #shorts
Uploaded: 2022-10-03T06:55:12+00:00
Duration: 59 s
Channel: Nate Tilley
Description: The speaker (Nate Tilley) explains a business strategy for gaining a financial advantage by maximizing the value delivered to customers. Key claims…

3 Oct 2022 · 1 min

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The speaker (Nate Tilley) explains a business strategy for gaining a financial advantage by maximizing the value delivered to customers. Key claims: price to capture a share of the transformation you deliver (often as a percentage of value created), thereby increasing lifetime customer value (LTV); a higher LTV enables larger customer-acquisition spend (e.g., buying more impressions on social feeds or Google Ads) which in turn lets you dominate market share.

Chapters

If you want to win in today's climate engineering, what I call a financial advantage in your business, you've got your pricing, you're really providing the most amount of value to your marketplace and that in turn allows you to extract the most amount of value out of a client because you're giving them the most amount of value and you're providing them with the most dramatic transformation that you can and you are compensated by a percentage of that value creation that is taking place between you and your client. What that does is it just bolsters and fattens up your lifetime customer value and it's really the person who can provide the most value to their marketplace and then get rewarded for all that value creation in terms of lifetime value with their clients. That is what allows you to then go out there and spend the most amount of money to acquire a customer in buying up all the eyeballs on the newsfeed or all the inventory on Google Ads. And that is what allows you to win the market.