The Secret Closing Technique I Learned From One Of The Top Copywriters In Singapore

What's up, everybody? This is Russell Brunson. Welcome to the Marketing Seekers podcast. So excited to be here with you guys today. And today you guys are going to learn one of my top closing techniques that I use in webinars and sales letters and sales videos and Facebook lives and over and over and over again, and I might even use in other aspects of my life as well. So the big question is, how are entrepreneurs like us, who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe even out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Alright everybody, I hope you guys are excited today I'm heading over to my son Aiden's school. He's seven years old and today I am the mystery reader. And so what happens is in about 15 minutes, I sneak up to his door and I knock on the door and then they open the door. I get to come in and read a book to him and he has an was happening. But they've been giving clues about who I was all week long. So every, every Friday they do this. It's kind of fun. So today's my day and I'm so excited. I got my book, got some Dr. Seuss with me and he was cute. He was like, dad, if you are the mystery reader today, you should bring treats. I'm like, oh, what kind of treats do you want? He's like, I would like, that'd be cool to make those oranges. It's like those, those little oranges and then one of those little mini ones called and they're peeled and then you have like, you put celery thing on top of it, so it's like a little pumpkin. So my wife spent all day today peeling little mini oranges and putting those things in. So, oh man, he's so cute. We have to do what he asks. Just kidding. Kinda. Anyway, so I'm heading there right now and I had a few minutes I wanted to jump on and just share with you guys because as you may or may not know, I rewrote a new podcast recently. Did it first live last week after like less than a day of writing it and there were tons of mistakes and errors and yet it still was our highest grossing webinar of all time. So it worked good. I spent the last week rewriting it, tweaking it especially probably another 12 hours or so reworking on slides and just getting them just so. And then the webinar yesterday, and it did awesome again. So it was fun. And in that webinar, as I do in most webinars, I did a really cool closing technique that I love. And so I want to share with you guys because I think it's useful. So the first time I ever heard this, there was a copywriter. No, it was. There is. There's a copywriter. He's the first copywriter I ever spent money on. I gave him $8,000 for a sales letter back in the day for a product I never launched. That was dumb, but, yeah, I never even used it. Anyway, it was called. It was a product I was creating called Ezinetopia, because everyone used to call newsletters, like email lists, like back then, Ezines. And so I was like, ezingtopia. And it was gonna be like this email autoresponder. They didn't use email. It'd be desktop notifications. And back then, that was, like, the buzz. And I thought it was gonna be the. Yeah, my next. I thought it was gonna be clickfunnels. It wasn't. Just in case you're wondering, I failed. But in theory, it was cool, and I spent a lot of money. So, anyway, so Eztopia Johan Mok. So Johan Mok wrote a copy for it, and I used to love reading his copy. And one of the clothes he used one time I saw it was really cool. It was towards the end, and it said something at the very end of the sales letter, like, hey, I don't. You know, whether you buy this product or not doesn't matter to me. I'm still gonna be out eating steak and dining at fine restaurants whether you buy this or not, because this is not about me. This is about you. This is something that will change your life. It's not gonna change my life whether or not you buy, so I don'. Really care, but this will change your life. And I remember hearing that. I was like, oh, that's so cool. So I started incorporating that in a lot of places in my webinars. I started using it in Facebook lives or using it just all over the place. And so if you notice when I'm selling something, I do it almost every time now. And it's one of my favorite techniques when I get to the end, because at the end, people. People aren't buying, like, oh, $2,000 or it's $10,000 or whatever the price is, you know, it's like, oh, Russell's just greedy. He just wants money or all these things. And so I just want to state them. I want them to know and it's true. Like, it doesn't. Like, it's like, this is how I slice. I'm gonna go into character and I'm gonna pitch it as if I'm. As if I'm pitching right now. So yesterday I was selling $2,000 course where you get click funnels, plus you get funnel scripts, plus you get traffic secrets, plus you get funnel hacking 101 and 201. Like it's. It's insane offer, right? So, And I honestly, anyone doesn't buy it just is insane. And so basically I would go into. I'd go say something like this and like, okay, so before we, before we wrap up today, I just want to like state something right now because I know a lot of you guys are thinking this, but this investment, this $2,000, like, it is not about me. Like, whether you make this investment or not, it will have zero impact on the quality of my life. I'm not gonna eat anything different tonight for dinner. I'm not gonna change my. The way I dress, what I drive. Like, it literally means zero to me. Like, I couldn't care less. But the difference is that this purchase, this investment, like, this can mean everything for you, right? Like, I'm not going to notice whether you buy or you not. It won't change the quality of life at all. But if you buy, it's going to change the quality of your life. Like, I need you guys to understand that this is not about me. This is about you. Okay? And that's why I created this. Because I want to help and I want to serve you, okay? And so that's what you guys need to understand. Like, that's how this works. Okay? So I do a little cooler when I'm lives because I'm actually live and the stuff flows better. But conceptually, that's basically what it is. Like, I want. I want them to understand, like this, this investment, like they spent $2,000, even $25,000 make. It doesn't change my life at all. Like, I don't really care. I hope they do because, you know, extra money is always nice in the bank, but it literally won't change. You know, I'm doing well. I'm fine. It's not going to change anything. I'm still going to go on my daily the way that Johan Mox said. You know, I still want to. My daily life. I'm going to be eating steak and sushi and hitting all my financial goals with absolute certainty. So it doesn't matter to me if you. If you do it or not, couldn't care less. But it shouldn't matter to you because it literally could change your life forever. And what you guys understand that, like, this is not about me. It's not about if Russell's gonna make some money or, you know, if Russell's gonna do whatever. This is about you. It's about you making the commitment and having the blueprint, the vehicle, the things you need to actually succeed with that commitment. So this is about you, not me. Put it back on them. And it helps a lot. So I use it a lot. And I hope that's a tool and a technique you guys can use as well. And it's putting the responsibility back on their shoulders. Because when people aren't buying, they're always trying to figure it out, like, different ways to take the responsibility off. And one of the ones they use is like, oh, well, this is just Russell trying to get rich. Like, no, Russell's already rich. He doesn't care. The $2,000 you give him, he's not gonna see any of it. Half of it'll go to inflation affiliate, half it'll go to support staff, Half it will be building software. Like, it literally does nothing for me. This is about you, not about me. And that's the commitment I want them to understand and I want them to make. Because when they understand that, it's like, wow, this really is about me. I got to do this. This is, you know, if I don't buy, it's not going to make that mean old Russell salesman any different. It's a personal decision. It's something that's going to affect them. So, anyway, I hope that helps. One other thing I want to share with you guys I thought was interesting today. So we did the webinar. We double. You know, the price is double now. The offer is like 10 times better, but the price is double. And it's interesting because the conversion draw, I Normally close about 15%. This was closer to 10. So make more Net money when all said and done. But what's interesting is, like, the more I think about it, like, if you create a product where it's not all or nothing on the webinar, right? So like, I try to sell that, but even if you're on the webinar and you don't buy the package I offer, you still can buy click funnels, right? And so that becomes like a two to three hour documentation of how powerful is and why they should use it, why they need it, stuff like that. And I think that that is like, that is the key. So just throw it out there for you guys to think through. Like if you're doing webinars, even they're not buying. Like if it's not all or nothing. Like again, if you have a software program, it's easy because it's like you're selling a higher version software. They can still use the software, right? Maybe it's membership site. You're trying to sell year access. They can still get a membership site. Then it's not all or nothing. Then it's just like even if they don't buy, they still now are moving closer towards you and more likely to. To invest in the other stuff you got. So don't think it's all or nothing. It's not all buying or not buying. It's indoctrination, it's building relationships, building cultures and all that kind of stuff too. All right, well, I'm at school. I'm gonna bounce. Thanks everybody. I hope you had a good time. And remember, this closing technique will work for you. And it's awesome. So there you go. Thanks everybody. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker tv.