Sabri Suby says ignore Google's automated optimization recommendations. They prioritize getting you to spend more money, not lowering your cost-per-lead. Focus on ROI instead.
I have a question in regards to Google Ads. Should I pay any attention to Google optimization score and recommendations? Right now it's saying that my campaign is at 0% optimized and is recommending I make a lot of changes that would go against how you set up things up in qg. So just as this is a word for everyone, when Google inevitably reaches out to you and says, hey, would you like some help optimizing your campaign, all this stuff that's wrong in your ad account and I can really help you, right? Never listen to those guys. They want to murder your money. As crazy as that seems like, you know, I've been doing this for a long time and where the highest level of support and partnership from an agency perspective that you can get with Google and you know, they send people out to my offices every month and it's the whole dog and pony show and you know, every recommendation that they've told me has always wasted me money. And that's. It's a very sad thing to say, but they're really aligned with you rolling out new features, spending as much money and not necessarily getting the best cost per lead. So if your cost per. The ultimate thing that we're going for, Zach, is the cost per lead that is our North Star when we're running it right, and the ROI that we're getting from that, there will be things that you can definitely tighten up with your campaign. But I'm sure that if your cost per lead is all within like, you know, KPI, that's the main thing that you worry about. You can, you can disregard a lot of the stuff that they are saying. So, yeah, that's, that's my advice on that one for now. Right.
Hey guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with heysubri in the comments section. And every week we're also trying to go through all those questions and get them answered. So go ahead, click subscribe and we'll see you on the next video.
