Nate Tilley says the best way to scale lead generation for local service businesses is hiring someone to follow up on new leads immediately. Leads that aren't called quickly after inquiring almost never convert, so a dedicated person who builds rapport, qualifies prospects, and books appointments is worth more than getting more leads.
Nate Tilley
February 15, 2024
Business owner that's trying to scale your lead gen and you're not having success. I want to tell you the single biggest lever that you can actually pull to scale your local service based business. Are you ready? Hire somebody whose only job is to follow up with their leads, is to call them and is to qualify them and book them onto your calendar when they call. They want to build a lot of rapport and actually create a trust factor so that your leads that are inquiring actually want to do business with you. Look, if somebody sees your ad in the middle of the night, they book an appointment, they send in a lead and then nobody calls them and connects with them. It's very unlikely that they're going to show up your business and you can't expect that. You have to answer people's questions. You have to be there when they need you have to build some rapport and connect with them so that they actually trust you. Okay, so have somebody calling on every single new lead that comes in and you will be far more successful with your lead generation efforts.
