This content was created by Nate Tilley. This content was uploaded by Nate Tilley. This is a YouTube video titled "The truth about social media ads for dealerships" created on June 20, 2025. It discusses the effectiveness of social media ads for car dealerships, focusing on the differences between prime and subprime leads and their buying behaviors.
The thing about social media is dealerships will try to. They think that there's in market shoppers just ready to buy on social media. And if they just see your ad, they're going to be ready to buy with you. But it's actually not really the way the buying cycle works for prime leads, you know, it's like a long marathon play. You can't force a prime lead to buy. You know, it's not very direct call to action. There's not much of an offer. These aren't bad. I mean, when it's the inventory that you're pushing out, like carousels and stuff, that stuff is a little different where the vehicle becomes the offer. But I don't see any direct call outs for Spanish. Well, you said that's coming. And specifically that's a driver, a huge driver. You know, subprime, they're way more impulsive and more likely to buy. Like an impulse, like it's just the truth. They don't know if they can buy. If somebody's in the market for a car, for example, like a 20, 21 Jeep Grand Cherokee, how many months on average do you think people look like? Let's go. These three cars, if you were gonna buy one, you got perfect credit. How many months do you think you're gonna be looking at different cars and taking your time? Three to six. So like these ads, you have to have them, you have to keep them going. But like, you won't instantly see more prime sales from these. When you do subprime ads, you'll instantly see more subprime sales, your lead volume skyrocket and you'll have people in the door.
