🔥The Ultimate Step-By-Step Landing Page Guide🔥(My $1.33 Billion Secret Selling System REVEALED)

Now what I'm suggesting that you do is basically strip all of that back. You don't want to have multiple pages and multiple noise and all these different bells and whistles that you think that you need. Now you're probably thinking, I'm going to be going through how to get the sexiest logos and the most beautiful websites. However, you don't need any of that. The only thing that you need is a landing page. Now I know that that probably goes against everything that you thought and you know, you need to go out and spend months on getting on a really, really good, effective business card and all that stuff. But what I see all too often is that like consultants and business owners, they sit around just focusing on the unimportant things and just procrastinate from actually going out into the marketplace and getting paying clients, which is the only thing that matters. They deliberate and they about like what color their business card should be or like ridiculous things about like how their logos and having this letter a little bit smaller. None of that matters, right? You know, they're all the 1 percenters. It's not going to. If you have a really, really good logo that's not going to flood your business with clients. Okay? So the only thing that you need to have is not even a full blown website with multiple pages. You just need one long form landing page that clearly articulates who it is that you're to serve and it further articulates the problem that market is having better than what that market could actually describe themselves. And that's pretty much it. You know, you can create a basic logo yourself on something like Keynote or Canva or one of these kind of, you know, free programs where you can basically just put together a basic logo and then away you go. Nobody's going to be looking at your logo and thinking, oh, wow, that's just not slick enough. I don't know that I should hire this guy. That's not how it works. It just needs to be clear, it needs to be clean. You need to have the landing page purely so you can show people that you exist, right? If you're gonna be cold email or cold calling on people, you need something to send traffic to or for people to check out. And you know you're gonna put about you, you're gonna put your services and the other things all on the one page where there is no distractions, they go to the page, they can get a good sense of what you do and that's it. Now, in terms of like what is the program or platform that you're gonna use or how are you gonna get this landing page up and running? Now we've never ever lived in a day and age like we have today where it's just like you can get things pretty by the click of a button. So whether you're using like an unbounce or a click funnels or there's hundreds of different resources that you can use to build a landing page. And really like they're all pretty close. But the whole thing is don't procrastinate and don't deliberate on all these different platforms. Just get started. You know, movement is better than perfection. And what we really want to do is just get something deployed and something out there that we can start getting people to look at and we can get closer to landing clients. However, you already might have an existing full blown website or a landing page out there. Now what I'm suggesting that you do is basically strip all of that back. Essentially. You know, you don't want to have multiple pages and multiple noise and all these different bells and whistles that you think that you need. Clearly what you need is just compelling copy, a good landing page. And that copy is just to further illustrate that you're addressing your marketplace and that you understand the problems that they are experiencing and you have the best solution for them to reach what their desired outcome looks like. So throughout this video you're going to really find out all of those different things of this roadmap to follow and really dive into what your landing page should look like. And I suggest that you follow this because it's proven and I know it works. Now step one is to call out your audience. Now as obvious as this sounds, I don't see anybody doing it where at the top of your landing page you just have in all caps, attention business owners or attention whoever it is the person that you're addressing. Attention financial planners, Attention New Yorkers who want to lose weight. And really the power of that is that you're kind of getting people in a sea of people to raise their hands and say like that's, that's for me. Do you know what I mean? It's very, very powerful when you're calling out who this is for at the start of your sales message and it makes everything that follows feel a lot more customized specifically to that audience who you were talking to. Step two is to demand their attention with an attention grabbing headline, right? So it's basically this headline needs to grab a busy reader by the throat and drag them into your sales copy. So you want to leave with a big promise of the end benefit that they're looking to receive. Finally a way to lose weight without spending hours of cardio every day. And then you want to have a sub headline that goes on to just simply kind of back up that big bold promise that you've made in the headline and get them to read it. So the headline, you know, David Ogilvie was famous to say, by the time that you've written your headline, you've already spent 90 cents of your advertising dollar and you know, five times, you know your headlines will be read five times more than any other copy on your page. So it's really important that you don't think like, oh, you know, I can cover those points later on in the copy. No, like the headline is your opportunity to do that. You really need to grab these busy people by the throat and stop them and demand their ATT with this headline that's gonna stop people in their tracks. So after you've written your big attention grabbing headline and then written your sub headline, that further positions and kind of reaffirms that big promise that you're making. Now it's time to dial up the intrigue and suck people into your sales message. So what you must know is that on a landing page that every single step is designed to get the person to read the next step, right? You can't sell somebody on what you want them to do unless they read your sales message. So basically what you do is when you're writing your headline, you're going to have a few different variations. And what I want you to do is to take all those variations. You should be writing at least 10 to 20 different variations of your headline. And in this thing, what you want to do is create irresistible bullet copy. So bullet copy is really just bullet points that dial up the intrigue about what they're going to be learning throughout this or the problems that they're going to be solving throughout this. And a great way to do that is to take the variations of your headline and basically customize them and tweak them to have a lot of intrigue in it where you can basically have different headlines that go throughout the page for your bullet points that really suck people into the sales message and things that are great, like our little known secrets to achieve X that you don't know. So you must kind of use wordings and kind of get people engaged in these bullets. And the whole idea is about basically creating irresistible intrigue and really getting them fascinated to learn more about what this Landing page is going to cover. Step four is to identify the problem. So after the headline and the sub headline, this is the most important copy on the page. And really what this does is it kind of illustrates to the reader and to your prospects that you understand the problems that they're experiencing, right? Something really powerful happens when you can describe to your prospect better than they can themselves the problem that they're experiencing. So you really need to kind of agitate those problems by going in and really identifying it and showing that, like, all the things that. That are wrong with how they're currently doing it or all the problems that they're experiencing them and really kind of, you know, putting salt in the wound and kicking the bruised knee in terms of, you know, letting them know that they need to move, right? Because the reality of it is, like, people sometimes say, oh, I don't want my copy to be negative. Like, I just want it to be positive. It has been proven that are much more motivated to move away from pain than they are to move towards pleasure. So this does two things. One, it basically agitates the problem and gets them to move and act because you're really agitating and kind of throwing salt in that wound and getting them motivated to take action. At the end of the day, comfort is the enemy to change. And is there comfort in the current state that they are, they're not going to be taking the desired action that you want them to. And two, by also illustrating that you understand them, you understand the problems that they're experiencing experiencing better than they do themselves, then it ultimately qualifies you in that prospect's mind that you are the proven expert and the authority in this space. And a good example of kind of agitating that pain is even the way that I do things at King Kong? Or you're looking at a business consultant and you think about, really, for somebody that's looking to generate leads, what are the pain points that they're experiencing? And generally that I found from my research that most businesses are reliant off referral. Referrals or, you know, they don't really have a proven system for generating leads and then converting those leads into clients. So the way that I kind of agitate the pain is like, you know, do you wake up in the morning and, you know, to look at an inbox of maybe one or two unqualified leads that are, you know, just price shoppers or really unqualified prospects? Like, do you worry about where your next clients are going to come from? And are you worried that your Business isn't on sound footing and you spend the weekends worrying about work when you can never really switch off and enjoy the fruits of your hard work. And that's just a clear way of articulating like, I understand the problems that you're experiencing as a business owner and I know all the pains and everything that you go through in order to run your business. And I'm just basically articulating them and making sure that they're fully aware of all of those pain points and that there is a better way to do things. If you're going to be agitating that problem so much, they're obviously expecting the solution to come after that. You're not just going to be agitating the problems and letting them sit there in their discomfort. They know that one, you've identified them, you're agitating. And then they're also in anticipation for what's next to follow. Step five, which is to provide your solution. So we've just spent the time obviously agitating their state and really pouring salt in the wound and kicking their bruised knee and getting them all really kind of like hot and bothered about this problem that they're experiencing. And now it's time to come in with the remedy for that and with the solution that is going to basically stop all that uncertainty and all that pain they're experiencing, experiencing. So it might be in the example that I just gave where, you know, they're not. They don't have kind of a rinse and repeat proven system for generating clients and getting leads coming in and then converting those leads into actual customers where we might say that like, you know, we've got a proven roadmap and a system that will have clients coming to you when they're ready, willing and able, knocking down your door to do business with you and you not chasing them, even jumping through hoops just to speak to you, so you can basically prove that you've got a solution to the problems that they're experiencing. And that's really what this part is about. It's about kind of unveiling the solution as being the services that you sell to really kind of get that person from that agitated state to the more desirable after state that they're looking to obtain. Now that we've grabbed their attention and we've kind of stopped them in their tracks, now it's time to kind of show your credentials. In step six, at this stage, we've agitated their problems and then we've shown them a solution for those problems. However, like anything, that kind of skepticism radar is going to start to go off right about now because at the end of the day, people have generally bought a few solutions to their problems and they haven't gotten the desired outcome that they're looking for. So this is kind of a point to really kind of illustrate to that person of how you are different and to how you can help them. So basically with showing your credentials, there's a whole way that we can do that. And one way is to kind of list out the results that you've achieved from of past clients or for yourself or how you experiencing these problems and how you use this system to kind of solve those problems and get to where you are now. You can also use successful case studies from previous or former clients and show them like, you know, the transformation that those clients went through. You can also show like, you know, logos of prestigious companies that you've worked with or partners or anything along those lines of kind of building up the social proof in any way that you can. Or you can also show the number of clients that you've worked with. You're in a high volume business. You can kind of, you know, mention the number of clients. Anything that kind of speaks to the experience and the credentials that you have. Then what you could also do is mention like an oppress mentions if you've been contributor to any blogs or you've been featured or your website's been featured on anything. You want to basically reference those points in the use of logos, you know, as seen in and really kind of piggyback off other bigger brands or other businesses to kind of further lift your credibility. Then another thing that you want to do is any awards or recognitions or certifications or industry bodies that you're a member of. You want to make sure that those things are all showcased, you know, front and center. It further adds the credentials and adds to the credibility of you as a consultant and as you as a business owner. So you basically want to go through those steps and include all of those points and kind of stack that credentials one on top of each other. You might be in a position where you may only have one of them, you may have none of them, you may have all of them where whatever that you have, you want to basically put them to use to further show your credentials. Now you might just be starting out and not have any of these points or you might be looking at it and go like I don't have any client case studies and I know there's kind of like this thought out there in the consulting and coaching spaces that you need to have like a long list of client credentials and video testimonials and all of these kinds of things. And that's a fallacy. You don't need those things to get clients. Right. All you need to be able to do is basically show that you understand the problem that that market is having and show that you have the solution to basically take that person from their less desirable before state to a more desirable after state. And you just need to articulate that and you need to be the best in your market at articulating that you understand that problem and that you have a solution. So don't worry if you don't have any of these things yet. You know, you have to start somewhere. I started somewhere. This process is a lot of different tools that you can use and that you can apply to your page. These things will strengthen it, but they won't. If you don't have them, it's not going to make it. So you don't have the ability to get clients. So just focus on the other steps in this selling system and you will be successful. Step seven is to detail the benefits. Now, you must understand that obviously features tell and benefits sell so that you don't want to be talking in all the kind of gizmo and latest little things at all, the kind of very specific features of the service that you provide. And you want to focus more on the benefits. What does that end outcome deliver to that person, making them, you know, fitter, stronger, sexier, richer, healthier, more freedom, all of those kind of things. And you really want to kind of make them visceral. You, you want it like, so they can also, like, you're in their shoes and they can taste that. They can taste the benefits of what it would feel like of achieving the state that you're saying that your product or your solution will basically deliver them to. Step eight, social proof. So this is where you further go on to kind of show your credentials in the form of social proof. So if you don't have, you know, any client testimonials or anything like that to add at this stage, you know, feel free to use statistics, go find authorities in your space that have made a quote and kind of include that within your landing page as like a reference point to, you know, this problem really being, you know, prevalent in that market, and use any elements of social proof that you can have, whether it's badges, whether it's like sightseeing certifications or, you know, testimonials or quotes or anything along those lines to that you can kind of build up that this is like a problem there it is out there. And also a nod that, like, you know, you're involved in this space and this is a real problem that you're solving. Step 9 making your godfather offer. So using the Godfather strategy, you create a Godfather offer, which is basically to make an irresistible offer to your prospect that they simply can't refuse. And this is where 99% of people get it wrong. You know, they don't have an irresistible offer. They have a resist offer. This needs to be so compelling and so convicting that, you know, it makes people kind of so they can't sleep at night and they're tossing and turning until they buy the products and services that you've got. It really needs to strike a chord and be so compelling that it will really stop them in their tracks. And some tips to help how to do that is to make sure that it's clear and easy to understand. Do not make it vague, not vanilla. It can't be an ordinary offer that has that person just saying like, so what? At the end of it, right? It needs to be like, how can they offer this? Like, this is ridiculous. Like, there's so much value in it. There's so much intrigue. Like, I can't stop, but I have to accept that offer. Another thing is to make like to stack the value up on it. Whereas it's like, you know, you're not generally having a price attached to it. It's generally free or a very low ticket price point where, you know, you have people questioning to how it's possible to deliver so much value for such low price or for free. Then the other thing is it must be concise. Don't make it some long winded 500 word thing. You know, you need to sum it up so it's just one sentence and you can clearly articulate it to your audience. Ultimately, it has to be persuasive, right? A Godfather offer in its DNA is the most persuasive of all offers that possibly exists. So you really need to kind of make it as irresistible as possible. Think about other things that you can stack on to just make it ridiculous. Step 10 add bonuses. So think of anything that you could kind of add onto that core offer that would be like a sweetener and add even more value to really just kind of. You imagine that person's just on the edge of buying and you want to keep throwing bonuses at them until they just finally pushes them away over the edge. So think about any other additional thing that may already be a part of the core service that you do, but you haven't splintered it off and kind of illustrated that it could be an extra bonus. And whatever they are, kind of list out all of those bonuses and then just add them to that core offer as a PS or as a bonus to even add further more value. An example of a bonus might be you might be a PR consultant and you might be offering, you know, a free consultation kind of consultation, and as a bonus, you'll do like a PR audit of their brand name and what it is. And you can put even a dollar of value attached to that and say it's usually you charge $197 for it, but you'll be including it in the free consultation as an added bonus. Step 11 stack the value. So this is where you really want to think of all the different benefits that your service provides, and you just want to stack them on top of each other. You want to stack those bonuses, you want to stack the core offer where you're just bundling up all that value, where it's just irresistible. So a great way to do that is itemizing all of the different value points and even putting a price point next to it and then saying, like, usually, and then putting a combined total value of that and then showing them how much it would be as to buy these things all separately or to get all of these usually in the marketplace or separately, and then just say, like, you know, you won't be paying any of that today, and then this is what you'll be paying, or this offer will be for free. So just really stacking all the value points that it possibly is throughout the whole page in that one section and summarizing that it's like a little mini bomb where this is like, they just see it all in one place and they're just like, wow, step 12. And now this really leads on from the past point in step 11 that we're talking about in stacking the value right now you've got all those points laid out with like, you know, a superficial price action next to them and moves on where it says, like, you won't be paying that. And that's. This is when you reveal what your price is. And after you've stacked that value and brought it up so high, it really goes on to a transaction takes place where value exceeds price, right? So in their mind, you've built the value so high and that they're expecting it to be a certain amount of dollars. And then you come in, you say, but you won't pay that. And this is what the price is or it's free today, whatever it might be. It's where you kind of reveal that price in conjunction with just kind of stacking the value and it really makes that price point seem like a no brainer and seems it to be of irresistible value to your prospects. When I say reveal your price, what I'm meaning is here like we're obviously got a landing page and we're consultants, right? And in order for a sale to take place, it involves us getting onto the telephone and, and speaking to somebody. Okay, so what I really mean is that we're gonna be really kind of pitching that initial consult and we do definitely want to apply a dollar value next to that console. Just saying it's a free consultation and not putting any dollar value attached to it. There's not gonna be any perceived value around that. So you may be a PR consultant ordering like an, or an audit or putting together, you know, a PR blueprint of how they can blow their brand up. You need to say that usually that would be 997 or $400 or whatever the price point that you feel is a really fair estimate of the value that they would be getting and then say that it's free. So we're not talking about selling ecommerce products on this page, we're just kind of pre framing and really kind of selling that console. Step 13 inject scarcity. Now scarcity is a proven technique to get people to act right. When things are limited, that's when people are really going to take action. If you just say that you have a free consultation and it's free forever, then what's the motivation for someone to take action now? And if there is no motivation for them to take action now, when do you think they will take action? The answer is never right. So if someone's going to put things off, it's just never going to happen. So when we inject scarcity, that also prompts people just to kind of make action and take action now. So you know, you want to use words like the doors are closing or you know, there's five consults left or we're offering these consultations for free this month because we've got a new team member and we've got more capacity or whatever it might be. You need to prove to them that this is a limited offer and it is scarce and that it won't be around forever and that they need to take action now. Step 14 Give a powerful guarantee. So powerful guarantees what they do is they remove any resistance to purchase something and you might be thinking, look, I don't have a guarantee or, or I don't want to offer a guarantee. You need to understand the importance of having a guarantee in some way, shape or form. And the way that I always like to pose it to people is, okay, so if I hired you as a consultant and I used your services and I wasn't happy in 30 days, how would you treat that problem? And in most instances they say like, oh, I would keep working with you until you were happy or I would give you any X amount of refund or you know, I would keep changing this until we achieve the desired outcome that you wanted to and that is a guarantee, that's a satisfaction guarantee. Or you give them money back, that's a money back guarantee. So you need to put them to work, right? That really makes it a no brainer for them if they know that their desired outcome is guaranteed or that you will keep working with them for free until you reach that desired outcome. And this is why it's really important to offer it because it will remove any resistance to make that sale. Step 15 the call to action. So this is really important. Don't ask them to take action, tell them to take action, right? You want to be the leader, you want to lead them and just tell them, this is what I want you to do next. So go ahead and book in your 60 minute free consultation and I'll speak to you shortly. So as I said, right, as a consultant, in order to make a sale, it involves us getting onto the telephone and speaking to people. So that's the only call to action that you really want to have is basically facilitating something that's going to end in a phone call and end in you getting on the phone with somebody to further go through a little bit of a problem analysis with them and then show them that you've got the solution. So you want to make that really bold. You want to include your call to actions throughout your land landing page. And you don't want to ask them to do it, you just want to tell them to go ahead and book that in right now. Step 16, the warning. So a warning is really, really good because after you've done your call to action and they're like sitting there and they might be thinking about this stage, they'll be probably sitting on that part of your page and just waiting there for a moment and giving it some thought. After you've told them what to do and then you kind of again want to, they kind of think, okay, cool, I've just read all that. There's a call to action there and then you want to warn them that you know what would happen if they didn't take action. Do you know what I mean? These spots are limited and once they're gone, they're gone. Right? We're not going to have them every month or once they're fully booked, they're gone and you won't be able to book in again. Or this is something that we're trialing over the next month and then after we're going to be paying for these consultations. And so you really need to kind of put a little bit of like a jab to get them to take action again after they've read through your whole landing page. This scene, the call to action, we're going to finish with that warning. Step 17 Close with a reminder. So this is where you'll have PS copy at the very end of the page. And this is the third most read piece of content on the entire landing page. And basically what it's job to do is, in no more than a paragraph is just to basically summarize all the benefits that you've made claims to in that landing page. Having the warning and creating that scarcity and then telling them to take the action that you're asking them to do. So just to recap the step by step secret selling system, step one is call out your audience. Step two, demand their attention with a big promise headline. Step three is to create irresistible intrigue. Step four, identify the problem. Step five, provide a solution. Step six six show credentials. Step seven detail the benefits. Eight social proof. Step nine make your godfather offer. Step ten add bonuses. Step eleven stack the value. Step twelve reveal your price. Step thirteen inject scarcity. Step fourteen give a powerful guarantee. Step fifteen call to action. Step sixteen the warning. Step seventeen close with a reminder. Hey guys, if you're enjoying these videos, please like subscribe and hit the bell button as we're dropping a video like this every other day on YouTube. And if you've got any questions, just leave a comment below with heysubrey and I will do my best to get to it. Sat.