The Weird Part Of Success I Never Expected

What's up, everybody? This is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. Today I want to talk to you about something that, as you strive in success, is going to happen to you and it's going to throw a lot of you guys off because it's not something that makes a lot of sense. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question in this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody, welcome back. Alright, I'm pumped for today's episode because part of me caused a little fire under me and then I realized I forgot that, like, this happens. And, and I think that happens to a lot of people and it either keeps them from success or it keeps them like the fear of it keeps them from success or worse, have some success and it happens and then it causes, like, downward spirals. Check it out for those who are watching. There's our fill, all the snow's melted. We start playing some more out there. Anyway, so this is interesting. So as you are growing up in life and you were surrounded and you start getting your network of friends and family and all sorts of stuff, right? And what's interesting is like, your friends, your family, you like them a lot because they connect to you, they understand you. And the craziest thing happens, like when people are miserable or they mess up or they have problems or whatever, people relate to them, right? It's the weirdest thing. It's like if you're sick, everyone relates to you and they're like, oh, I'm so sorry you're sick. Oh. And if you're like, oh, I'm overweight, they're like, oh, I'm so sorry you're overweight. Like, oh, I'm broke. Oh, my boss sucks. Oh, my job. Oh, school I hate. Like, when you're miserable, everyone will instantly jump in and empathize, have empathy with you, right? And it's really. And we get connection from that and we build friendships and things like that are interesting. And it seems like the worse you are, the worst things are happening to you, the more people give you low connection, which is why a lot of people live in this zone where they just stay miserable because the more miserable they are the more love and connection they get and more significance they get. And a whole bunch of other weird things, even though it seems backwards, right? So something weird's gonna happen to all of you guys. Because if you're listening to this podcast, it means you're gonna be successful. And so you're gonna go out there and start doing things differently, and you're gonna be trying things and working. Holy cow, Something don't fit me. Differently. You're going to be thinking differently, and it's going to be weird. And you have these friends around you, and you're going to be excited and be telling these stories, and at first, they're going to be watching you fail, and they're going to be there for your failures, and they're going to rally with you, and they're going to be there, and then something's going to happen. You're going to figure this game out, and you're having success. And the weirdest thing happens. You think that all of your friends are going to come back to you and be like, oh, man, you're having success. You assume they're going to be happy for you because they've been miserable for you with you. But you assume, and all of us are the same way. We assume that because these people were miserable with us that they're going to be happy with this. And the weirdest thing happens when you have success. All these people who you thought were really close friends, who you thought were going to be grateful and excited and happy for your success, you get it. And then guess what happens? They're not happy for your success. It's the weirdest thing. And it causes these weird, emotional, mental things for us as entrepreneurs, where it's like, I don't get it. These are my best friends. Why aren't they happy? I'm having success, and it's sabotaging. A lot of times you'll slip back to not being successful because you're like, you know what? Screw that. I want my friends like me. I'm miserable. And then, like, you'll mess up, and they'll be like, oh, come here. We're all friends again. It's the weirdest thing. So I wanted to share with you. I've had a couple things just recently that there's this guy that I used to go to church with, and I didn't really know him that well. I kind of knew of him, and it's crazy. Apparently, he messaged me on LinkedIn. This is, like, I don't know, seven, eight years ago when I first Started going to church there and he messaged me on LinkedIn and I had a LinkedIn account but I didn't logged in and I didn't know about it. And somebody told me like four or five years later that like he was saying that I was really rude or something. I'm like, I've never even talked to him before. And I was like, find out why. And apparently it was cause I never responded to his LinkedIn message. So rule number one, don't assume people are reading where you're messaging them. Crazy. So I wrote, I logged in LinkedIn and I searched through like 5 or 6 years of back message and I found it and I was like, oh man. So I messaged him like, hey man, I'm so sorry, I'm on Facebook, I don't check LinkedIn, I apologize. And he's like, oh no worries man, it's all cool. So I'm like alright, whatever. So then I end up moving, go to different, different we call them in the Mormon church called ward. So same church, different ward. So different area, different group congregation or whatever you want to call it. So I'm in this other congregation and just doing my thing. And like honestly you guys know this because you're here. Like I'm just doing my thing, right? Like I am obsessed with the art of what I do. So this is like me painting, like this is business and entrepreneurship is like this is my art. So I'm doing it. And then I'm obsessed with like this success of people going through. That's why we had in the last we had fad event last week and in the three day fat event we had 18 people submit 2 comma club awards. Like it's crazy. We're doing multiple 2 comma club, like making multiple people millionaires a day right now. And it's like that's what I'm passionate about, right? And I'm so fired up for other people's success. We've got I think 10 to 12 people who passed eight figures this year. And like it's crazy. It's like that's what I'm excited about, right? So apparently one of my friends comes up to me, he's like, hey, you know so and so I'm like, yeah, how's he doing? He's like, you know, he's doing all right. But like and tell him this conversation they had. I guess in this conversation he's like, I'm not impressed with Russell. I'm not impressed with anything he's done. And I'm like I was like, well tell him next time you talk to him that my job, I'm not trying to impress him, I'm doing my art. I'm trying to make people successful. And it just blew my mind. I'm like that guy, I don't know him that well, but he should be happy for me. I'm helping other people, I'm helping tons of people have success. Why are they happy? And it's the weirdest thing. There's a person in, not my immediate family, but in my family, same kind of thing. I won't tell too much of the story because who knows, maybe they listen. I doubt it. Appreciate this. They don't. But apparently every time somebody talks about clickfunnels in the family, this person will stand up and walk out because they're so frustrated and upset about whatever. I don't even know, it doesn't make sense to me. So I just want to warn you guys, as you start having success, a lot of people you love and care about around you who you think should be excited for your success, they're not going to be, it's going to be hard. And you'll be like, what? I thought you guys loved me. And they're like, yeah, they love. I don't know. I remember sitting at Tony Robinson event UPW and he was talking about this about like, you know, like when you're a fat enough weight, they all love you. As soon as you start losing weight and you're eating healthy, then they're like, oh well he's. And like it instantly just turns on you. So I just want you guys to be prepared for that and be warned for it and just understand it's not their fault. They just love. I don't know, there's something about when like they can relate to the unhappiness, they can relate to not having successful. And so it's like when you start succeeding and doing these things, it scares them to death. And they're scared that you're gonna, that you're gonna progress past them or scared you're leave them or whatever those things are. And a lot of times it becomes the self fulfilling prophecy because they start not being happy for your success when you fail. They're secretly like hoping you'll fail there. Like because they want you back to where they were at so they can connect with you still. And so don't let that be a thing that keeps you back because you got a gift, you've got something that you're amazing at. There's something that you can do to change the world. And if you, if you, if you succumb to that, you're gonna lose that on that. And people's lives won't be changed because of that. And there's Mr. James P. Fearl driving in behind me. Anyway, I just want to share that because I'm sure some of you guys have either hit that or you're gonna hit that. And just be aware of it. And second side of that is, like, when people have success, be excited for them. Be that person who's like, man, you lost weight. Congratulations. Oh, man, you're making money. That's awesome. Oh, be the person who's excited. I'm genuinely pumped when people are successful. And it makes me laugh because I meet people all the time, like, oh. And they talk about their successes and they go, they're not proud of it, or they're proud of it, but they're afraid to talk about it because they know that people come back and like, oh, well, man, it sounds like you got lucky. Oh, good timing for you. Like, good timing. Have people told me before? Like, I remember when I won my first state title, I had a friend who had started wrestling. He'd quit. He's like, oh, well, if I would have kept wrestling, I'd be a state champ too. I'm like, no, you wouldn't. You quit. Like, by definition, you never would have. Like, ah, right. Successful in business. And people are like, oh, yeah, well, you know. Oh, man, I can remember I was at some. Where was I? At somewhere and someone asked me. So I kind of told. I told them, like, yeah, this is what happened. They're like, wow, man, I. Yeah. So lucky. I wish I could find something like that. I'm like, you kidding me? So lucky. You remember the last, like, 15 years while you were, like, goofing off, working 9 to 5 and going to bed at night? Yeah, I wasn't. I wasn't lucky. I freaking worked my face off and. Yeah. And so it's just funny because people, People are afraid to talk about that. So when you meet somebody. Whoa. When you meet somebody and they tell you something about themselves that's excited, they're probably going out on a limb there and probably nervous and scared. Instead of being like, I don't know, just be pumped for them, be excited. Tell them like, holy crap, that's amazing. And like, pump them up, because if you do that, you'll attract more people like that and it's going to make everything easier for you and your life better. So there you go. Anyway, I hope it helps. Look how foggy it is here in Boise today. It's been foggy all weekend long. It's kind of cool. Anyway, so to end this off, I'll let you guys know. I'm proud of you. I'm pumped for you. I'm excited for you. The more success you have, happier I am. All I care about is your success. And yeah, find people and surround yourself with people who are the same way and become that kind of a person. Alright, Peace. See you guys. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.