Nate TilleyCo-Founder, ROAS · Direct Response Expert

This Ancient Copywriting Tactic STILL Works Better Than Anything #shorts

Name: This Ancient Copywriting Tactic STILL Works Better Than Anything #shorts
Uploaded: 2022-02-21T23:05:19+00:00
Duration: 43 s
Channel: Nate Tilley
Description: Short YouTube clip (Nate Tilley) arguing that storytelling—"story copy"—is the most effective ad approach for cold audiences because humans are wired to…

21 Feb 2022 · 1 min

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0:43

Short YouTube clip (Nate Tilley) arguing that storytelling—"story copy"—is the most effective ad approach for cold audiences because humans are wired to respond to stories. The speaker claims stories are hard to argue with, invite identification, and have long longevity on platforms like Facebook (gives an example of running the same story ad for six years). Includes a brief first-person anecdote about starting with $50 and an old computer.

Chapters

Nothing works better than story copy ever to cold audiences because it's genetically wired in our like 2000 year old brains. One of the reasons that story works so good is because you can't argue with a story like it's a story. You can't argue with that. People identify with stories, that's why they work so well. Stories also have the longest longevity in terms of a Facebook ads rather than offer or current news. You can run story copy. I've got story copy that I've been running for six years straight now. Right. It just continues to run and work and work and work. Most founders get sick of their own story before their market gets sick of their story. Am I sick of I started in my bedroom with $50 and an old computer my girlfriend got me? Yeah, I am. Can I beat that? No, I can't.