This Creepy Video Ad Made Me $16,224,000. Copy It.

Alex Becker breaks down the low-quality 2019 ad that made him $16.2 million. The formula: open with an impossible claim and guarantee, explain the mechanism in seconds, stack testimonials for different buyer types, and lead with risk-reversal. Compress the pitch to 45 seconds for short-form platforms.
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No, you skeptical silly sausage. The title of this video is not Clickbait. The ad I'm about to show you has printed for me tens of millions of dollars. And even better, what I'm going to do in this video is I'm going to explain to you how it works. We're going to watch it together. I'm going to break down step by step everything I'm doing in this ad. And plus, as a bonus, are you a lazy piece of shit? Of course you are. You run online advertising and do it at marketing. You absolute degenerate. But this is for you. Because I put this ad up in 2019. It is 2024, if you did not know. This thing has been printing money. And look, it's not like I want to keep this ad up. I made tons of other ads. This thing keeps winning. Every single time I put up other ads, this ad just keeps beating everything else. So what you were seeing is the prime peak alpha male onroid's chad of ads. This is the best thing I've ever written. I don't understand why it is badly filmed, it is poorly edited, but this thing keeps crushing it. And I truly believe if you apply what I show you in this video, your ads will crush it too. Because I cannot make an ad that defeats this thing. And I'm pretty damn good at making ads. So we're gonna sit down, we're gonna go through it and if you want to get the actual script for this ad step by step, it's right below at the bottom of this video in the description. I also link to the exact funnel I'm running this through that shows how it's printing money and the things we're selling. So let's get started. Alright, so we're looking at good old Alex becker back in 2019. Awesome. Look at the jawline. Look how much better the jawline is. Now look at that agent backwards in reverse. Tell your friends. But look at this video right here. It is absolute junk and the sound and everything on it is terrible. But this thing convert crazy. So let's break down everything. Let's just start from the very beginning. All using it. You want customers from ads much cheaper and the scale much further. Our software High Risk will do that for you or you don't pay for it. Okay, so let's. Let's look at this most important part of this video right here. This is obviously going to be put on Facebook, Instagram or YouTube. We're watching in YouTube format right here. But if I'm doing this on Facebook. This exact same play works the same way. Now, if you look at the first five seconds of this video, what do I make? I make an impossible bold claim that your ads will scale or you don't pay for it. This. This piques every single person's interest. And if you can say this about your product, this is what you should just do. Because it's like if you walk up to a basketball game or you walk up to a poker table and say, I can beat everybody here. And everybody goes, no, you can't. And you say, okay, I'll prove it. And you put a million dollars down, say, I'll back it up with a million bucks. Everyone's gonna be like, okay, maybe this guy has some game going on here. A lot of ads start off with some big promise, some big hypey thing. No one ever believes it because you're not putting anything behind it. So start like this with this bid headline right here. This has just worked very well. So focus on that. That's the first five seconds of the ad. That's by far the most important part of the ad. Now let's go on to the next steps. No, seriously, if you put high risk on your website, it takes two seconds and you don't start getting customers much cheaper from your ads. And you aren't able to scale at least 20% further from using our print tracking combined with AI optimization. I'll explain what that is here in a second. You don't pay for it. So let's look at everything that just happened and that last 15 seconds of the ad. So what I just did there is kind of all the things you want without the things you hate. And again, backed by a big, bold claim guarantee. So, for example, right here, whenever people think about tracking or anything, it just boggles their mind and think it's going to be really hard and complicated. So I say in five seconds of work, you just paste this on your site, you're going to make 20% more from your ads. I guarantee it. By the way, Hires actually does all these things. If you join High Risk, apply to your ads, you make 15 to 20% more because you're using correct tracking and data. I know it's shocking that if you actually use correct numbers to attribute where your sales come from, you can make more money. But it's 100% factual, and that's why we can make this guarantee. That being said right there again, I say you're going to get all the things you want, repeat the benefit, you're going to grow your ads, you're going to make more money without the things you hate. Complicated work. You just smash your button again. I guarantee it or I will punch myself in the face. The thing is, when people put this on their site and use this with their ads, they do get those results. That's why big brands like clickfunnels.com so what am I doing right here? Let's start from the very beginning. Big bold promise backed by a guarantee. Repeat the big bold promise, go into a little bit more detail and explain how they get this without the things they hate. Back it up with a guarantee. Now what I am doing here is defeating the final level of skepticism, which is here is all these people that you know doing this. What you can do here is like I talked about in I Believe two videos ago, I'll link to this. At the end of this video I talk about how to get testimonials from brands and use that to scale up to bigger and bigger brands. This is where you're going to be throwing this into. And so what I did those first two steps, now I'm going to back it up with testimonials from people that they know or at least good testimonials that cannot be disproven or don't look like junk. Tom Bilo's impact theory.com, ingraziosi and tonyrobbinsmastermind.com 6, 7, 8 and 9 figure E commerce brands like ladyboss.com, massive influencers with millions of followers. Now let's talk about what I'm doing here with these testimonials. What I'm trying to do with high risk in this ad right here is I want to apply to all sorts of different markets. So I don't want to just show people saying, hey, this works. I want to show people in specific business models that I know are likely to use high risk. So for example, I show an E commerce market or E commerce store that's doing very well with us. I show Tony Robbins and Dean Graziosi info marketing. I show YouTubers that are crushing it with us. And so what I want to do is I want to reach out to all the people that I've hooked right here because they have tons of different business models. So what you want to do right here, if you're doing this in your own ads is you want to think about who's going to be buying your product and what type of different demographics are there. Is it, let's say we have a weight loss product. Is it people that want to just get that last two pounds off? Or is it people that want to lose 30, 50 pounds? Is it people that don't want to be hungry? You can use different types of angles to catch these people in here because the overall arching thing is you will lose weight, I guarantee it. Or I'll give you $1,000 and I'll do it without you having to eat any foods you don't want to eat without you ever being hungry. And I can back this up, because here's this person, here's this person, here's this person. In different case studies scenarios, they got the result you're looking for. And what you want the viewer to do is pick out where they fall into those case studies. And you can see this has been accomplished in 38 seconds. Okay, it's again, we really want your ad to be wrapped up in about 45 seconds. You can see this ad right here goes for two minutes. But in reality, everything else in this ad right here, the person's going to click on the first 45 seconds. Okay? So I'm not going to dive too much into the rest of this ad right here. We're going to go through it, but I just want you to really focus on these first 45 seconds right here. And also, if you're on TikTok, Facebook, Instagram Reels, you're really only dealing with about a minute of time right here. So you've got to get everything, really get your entire pitch in that first 45 seconds. You can see I've done that here with the big bold claim, backing it up, explaining how it works and repeating the big bold claim and then backing it up with testimonials. I've gotten that all accomplished here. Now all I have to do is just tell the person, come check it out. Followers, sales and ads, leaders like Dan Henry, and even one of the highest revenue click funnels, funnels of all time, Alexmozy's gymlaunch.com they're all using it. And that's why I can make a crazy guarantee like that. Because this is real, this is working right now. And hundreds of businesses are using it. If you're not one of the businesses using it, you're at a disadvantage because you're paying more to get a. As of today, it's thousands and thousands of businesses. But who's keeping count customer than they are? You don't got to be at a disadvantage. Click this ad. I'll explain exactly how high risk works. Okay, so what did I do there again, Testimonials Testimonials, Testimonials. Why can I do this? This is the thing. I wrap it up. We tie everything together at the end of the video. Big, bold claim backed with the benefits, without the things you hate. Here's a ton of testimonials. And the reason why we can make this big, bold claim and all these testimonials is because this simply works. There is absolutely no risk here. There's no disadvantage to you using Hires, because if you click this ad and you join Hires, there's absolutely no way you pay money, no way you walk away without getting results. And that right there is how you want to design your products in the first place. If you can't make pitches like that, it becomes harder and harder to sell your product because the customer has to front load you with so much trust, you want to stack the deck in the person's favor so that it becomes unthinkable for them not to join. And once you do that, you apply the same message throughout your entire funnel, which is again why you should watch other videos on this channel. You can see I repeat this same message over and over again all the way to the sales call and pitch. The only difference is on the sales call and pitch, we really apply this to the specific person's business. We dive into their business, we look at their numbers and we literally pinpick where they're going to see the gains from for high risk. And then we offer them high risk at a much cheaper price than what they're going to generate or gain from it. And again, if they don't see those results, they don't pay for it. And that's again how you want to build your business. But this ad script right here, this first minute script is responsible for everything. Now if we keep going through, even help you set up as much, don't pay for it. That being said, Nick triple his ad spend. So for the rest of your time, video is I just go and apply more testimonials. Okay, now if you go, I'm going to give you a little bonus. And again, that's why you want to watch the videos at the end of this video, because it's going to break down the landing page and the tactic and everything that I use right here as well. But when I send people this page, there's just endless, endless testimonials. Endless testimonials. And so that's why this ad works so well. We have the big bold promise without all the things they hate, backed up by the guarantee. We have testimonials from people they know. Then we have a call to action, laying out how there's absolutely no risk, and basically reciting everything we've talked about so far. There is absolutely no way this is false or anything I'm telling you right here is not true. Because everyone you know is using it, thousands of people are using it, and we back it up with this guarantee. And again, I believe in a lot of my ads, I point out how long Hires has been around. So if for some reason we couldn't back up everything I'm saying in this video, we wouldn't be able to have that guarantee. So I use all these things to make it just impossible for the person to say, all right, I'm running ads. Why on earth would I not least try this? I would make so much more money for my business. And then once I've wiped out everything with those call to actions, I just show more and more results. And so this works really, really well on YouTube because if the person's still sitting around after the ad, you're really not going to be able to say too much to them that's going to get them or add to the video that's going to really affect the ad. Because in the first minute, you're going to have people click away or watch the ad and click. You're not going to have people watching five minutes of ads. If the person does stick around, all I do is I just hit them over the head over and over and over again with testimonials. Just testimonials, testimonials, testimonials, testimonials. Then when the person lands on the landing page, testimonials, testimonials, testimonials. Results, results, results. Book a call, book a call. Book a call. That funnel works for everything. And if you're using this in, for example, E commerce, have a crazy refund guarantee on your product. And again, show tons of results. And testimonials. If you have an agency, if you have some service where you're doing something for someone and it delivers result, guarantee the result. Just do it. If your product can't guarantee a result, you shouldn't be selling it because you're just going to have trouble on the back end later on. You'll get the initial sales and then people will be refunding and your business will never be able to scale. So you might as well make it be a business where you can guarantee results or at least strive for that, because you're going to get so many more people across the finish line. If you're like, hey, what's the risk here? What are you afraid it's going to happen? I was watching an Alex Hermosi video the other day. Because you get so many more people to do everything you want. If you can just keep saying, what's the risk here? Look at all these people who've gotten this result. There's zero risk to you. If you come in here and try to get this result as well, we guarantee it. You're going to get so many people across the finish line doing that. So this is the script and this is the ad that I've been using for a generation, since 2019. You can see it's badly shot, the audio is not great. It's just me at my computer laying out the core bare bones of what I just talked about. Anybody could replicate this ad right here and now. This is an ad for a business that does, you know, near $30 million per year. If you're looking for a business that makes seven figures per year, like, just yank this, do the exact same thing. It's good enough. If you want to get an E commerce business, a service business, a consulting business to a million, 2 million a year, this is it right here. Because this is what people want. This is what people want to buy. You don't need to persuade them when you say, here's the clear benefit, let me remove all the risk. And then also here's a ton of people that you know are very much like you getting the same exact result that you're looking for. That's the persuasion 101. You don't even need to write sales copy because that's what a person wants. So that being said, that's the video for today. If you have questions, post them below in the comments. I'll respond in the first 24 hours of this video. On top of that, if you want to see the funnel that I'm running, it's going to be somewhere around here. If you want to see the actual sales pages, the landing pages, and the strategy I used for the testimonials, which is by far the highest converting funnels you'll ever make, it is here as well. If you want to see the exact script for this ad broken down in more and more detail, it's also going to be linked somewhere right here. These will also all be in the description as well. Subscribe. Because my content, it's. It's fire, it's juicy, it's moist, it's. I don't have any more gross words to describe my content. I'll see you in the next video.










