A short YouTube video (by Nate Tilley) giving practical email-marketing advice focused on the tone and voice of emails. The speaker advises writers to adopt a conversational, friend-like tone rather than an uptight, formal voice; avoid excessive profanity but write as if speaking to a best friend, using natural words and phrasing to better engage prospects.
When it comes to actually writing the email, a few things that you want to think about is the tone. If you think about you and what your brand stands for, what is the tone of that individual? Typically I say steer clear of anything that's too uptight because more often than not, people don't want to read emails from people that talk like that. They want to receive emails that are written to them like it's from their best friend. This gets a lot of people very hot and bothered. They're like, oh, but I'm professional and there's a certain way to act and all of those kind of things. You don't need to drop F bombs in your emails. But ultimately you want to write like you talk like you were sitting down with one of your best friends and enjoying some kind of beverage and just think about how you would talk to them. Think about the use of words that you would use, and that's how you want to engage with your prospects.
