This Facebook Ad Made $50,000,000 (Full Breakdown)

Alright guys, today on this channel where we talk about ads, I'm going to show you the most profitable ad funnel I've ever seen on Facebook. I'm pretty sure I'm not going to give the exact number, but this funnel did anywhere from between 50 and $100 million worth of sales. And it is extremely simple. And the reason why I want to show you this funnel is because I see people trying to do all sorts of crazy things on Facebook. They have like these crazy book funnels and there's a wizard widget, there's like surveys. Blows my mind because that doesn't work. What works is what I'm about to show you right here. And I copy this exact process with Hiros. And that's one of the reasons why we're the fastest growing ad analytics SaaS company in the entire world. That sounds like a doozy to say, and I'm blown away by it too, but it's true. That being said, let me just show you this funnel and break down why it works so well. So you can take the reasons why it works because most people don't understand this is a pretty famous funnel actually. And then you can take why it works and apply it to your funnel and hopefully get good results too. Because good results are pretty cool, right? All right, let's get into it. Let's look at this. And so today I'm going to be reviewing actually a good friend of mine, Alex Marmozi's funnel and I'm sure he'd be fine with me looking at this. It's a pretty famous funnel. But the reason why I love this right here is because it reflects that your strategy and offer are so much more important than than your funnel. Okay. So for example, if you've ever seen the high roast funnel that we have, it's literally a one page call funnel and it does 6 to 10 x ROIs like clockwork. This is another example of one of those funnels. So let's just start from the ad. There's nothing really special about this ad right here. Okay. You can just simply see basic ad right here. Really basic things that they've got in right with this, this funnel right here. The most important thing is going and posting results of your customers in the comment section. This does pretty well. It helps increase the ad. Basically just going over the results of a client right here, the text and everything. I'm not really going to read through the picture. Alright. It's mostly a retargeting ad. The main thing I want to get at right here is the funnel. Because this funnel right here has done, I think maybe there's one other funnel and all of clickfunnels has done more sales, okay. And it's like a, I think a solar panel company. If we're looking at just good old fashioned info marketing funnels, this thing is beaten every single person on planet earth. And it's kind of weird because if you look at it, it's a super basic funnel. Now personally, I'm going to tell you straight up. I'm going to tell you straight up. I think if you look at my landing page and funnel design videos with how this page is designed, how the headline works and everything, I think mine are much better. Okay? But that being said, what I want to emphasize right here is how simple the funnel is. Okay? If you look at most funnels, you have a picture of someone you know riding a unicorn in a suit on stage talking with Batman. Okay? What? All right, you can see right here, this is. I want to get this through your head as you watch this video that funnels that work are simple. For example, if you look at my funnel right here, the high risk funnel, I very much replicated the gym launch funnel. I made it as simple as possible. There's a video where the call to action is two minutes in and it goes down to the bottom right here where they can book a call. Okay. And there's no opt in, there's no anything. So what I'm going to stress right here is as you're making your funnels, the first lesson I can show you as we look at this funnel is keep your funnel simple. Try to do less. Try to remove steps, try not to add things. I see people try to add like a book and in a survey and an upsell down sell funnel. Well, number one takeaway, first and foremost, run simple funnels. Why? Because simple things are easy to optimize and simple things generate simple results. And when you have a simple result and your math problem is 2 plus 2 instead of 2 divided by 5 to the power of 16 times 11, it's a lot easier just to play with the toggles and the nozzles and the widgets. You need to do that. For example, if you're working with a computer that only has two buttons, it's going to be a lot easier to work with those two buttons than it is going to be 50 buttons. I explain that terribly, but you get what I'm saying. So we go in. You can see this is all very basic stuff there. Where should we send your case study? Alright, you can see I'm just going to go in and put in a basic email. Just nice basic opt in right here. So the thing I love most about this funnel is it goes straight for the kill. And this is what you really need to take away from this. A lot of the pre selling for this is actually done in the ad itself and it's so targeted that really there's no reason for Alex in this ad really to make a big sales video because what people are signing up for and if you understand your customer coming in and you understand the context of their click, this is the next big lesson. Context matters far more than marketing tactics. I see a lot of people, they put up a sales video or they have a webinar or they have some presentation or regardless of the context of who's clicking. So for example, let me explain this a little bit clearer way and Alex does it really well right here. But in my funnel I know that I'm advertising the people that run ads. And if you run ads, you know every single type of popular funnel there is and you also know all the marketing tactics and know that they're a little bit bs, okay, you probably aren't gonna fall for them. If I put up a webinar, a prerecorded webinar, you're gonna know it's a prerecorded webinar. If I put up a sales video with all so of scarcity tactics, you're going to know I'm using scarcity tactics and you're going to recognize them. If I put up an opt in, you know, if you put in your email, I'm probably going to start blasting you with an email follow up chain. As a marketer, you know this, as a person that runs ads, you know this. So I don't attempt to do that because I know you know that. And I'm going to think what is the best way to convince you to do something? The best way to convince you to do something is first off, don't talk to you like you're an idiot. Okay, so if I'm running like a health funnel, all right, and these are people looking to, I don't know, lose weight, they're probably not familiar with marketing tactics. So a prerecorded webinar or scarcity tactics could be well placed in that event. Using marketing tactics on marketers is just a great way of saying it's lying to someone's face. So if I were to go up to you, and for example, the Sam Ovens Close is a very popular Phone close. Everybody knows what that close is. And when people start doing it, the people that know what the close is, it gets super awkward. Okay? It's this close where people, you basically are silent a lot of the time. Now this works on people that don't know what the close is, but people that do know what the close is, it's just weird, okay? It's like going up to a girl at a bar that's heard the same pickup line 50 times and using the same pickup. It's just disrespectful of the person's iq. That's not me telling you how to market. That's me telling you the context and understanding of my customers. I know a person is coming. Right here is a marketer, probably runs ads, probably makes a good amount of money. They're not going to watch this entire sales video because they're busy and they make a lot of money. I haven't watched a sales video in half a decade. I'm not imagining anybody else is. So I make the call to action. Super win this video. And I also make what's happening on the page super clear. So they can just scroll down and see everything super quickly. See all the massive brands that use high risk, the results that people get, doubling their ROIs on ads, tripling, at least growing it by 15, 20%. You should use highroast by your ads, by the way. We guarantee it will increase your ad revenue by 15 to 20% or you don't pay. It's insane if you run ads without it just letting you know again. But I really know this person isn't going to fall for marketing tactics and they just want to get to the point. So I get to the point on the page and I also give them ways to figure out exactly how they need to be sold to. So I show them different points of software and I don't use any long drawn out pitch. I don't use marketing tactics. I use scarcity. And I really shoot straight with them. Take that monologue aside, you can see Alex is doing literally just that right there, okay. With his funnel right here. He just goes straight for the application. Because the person coming right here, what's there to talk about? He's going to make their gym more money. What's there to say? They clicked here to make more money from their gym. Why does it need a sales video? It doesn't. If you go to any other funnel out there, you got this crazy sales venue guy in a suit, walk around hd. Alex literally just sticks an effing form right here. This thing nukes it. Why? Because what's there to talk about? Where's there to get distracted? Just fill out the application will make you more money. What he does right here is something you see me do a lot right here. Endless amounts of results. Okay? He shows tons and tons and tons of results. And so here's my little piece, third piece of advice right here. When you're not going for a sale, you're mainly going to collect a lead or get a phone call. You really don't need to sell too much. You just have to, you have to create intrigue or curiosity. So what's going on right here? Yeah, we got an application. But why would this person not fill out this application? What are they gonna do? What's the number one reason why they won't fill this out? This is again why you need to know your customer in context. Because context matters. They're not gonna fill it out. What's the first thing they're doing? They're gonna keep scrolling. Well, he's gonna show them tons of results. And then here's Alex, literally going to like a billion results, bonuses. There's no debate that this product works. Then he shows himself with authoritative figures in a gym space. You got Arnold Schwarzenegger and all these people right here, yada, yada. So what do I do? Alright, you come down here. You're not going to book a call with me. I'm going to think, I'm going to in context. I know you're going to think two things. What is print tracking? So I explain that first, and then I show the endless results and then I show authoritative figures using our software. This is enough to get people to go, you know what, they guarantee it. I sort of get what it is. There's so many results. Everyone I know is using this. Okay, I'm gonna book a call. I guarantee that's what most people do. I can look at the watch time in this video. Only 30% of people watch this video. So another thing you need to take away from this, sales videos aren't that effective in calls funnels. They are effective to an extent. Okay, but they're not. 100% of people are watching your videos. So it's another takeaway from this funnel. And the thing I like about this funnel again is it emphasizes all these points by being so bare bone. People have been trying to replicate this thing and replicate Alex's results and they can't figure out why, why I'm doing all these things. I have a magic book funnel on all these things and this guy's whomping me with this. Here's the last secret. When Alex originally launched this, there was no one else selling gym growth like this. Okay? And the reason why it works really well right now is Alex just has more results than anybody on planet Earth, but there's no one selling it like this. He made a unique offer that worked literally every single time. And I'm going to tell you, here's the most important thing about Hiros and the most important thing about this. The reason why this offer grew and why this ad works like gangbusters is because when they bring a person onto their business, their. Their clients always get results. Now this is going to sound so stupid. The best way your proc's going to grow is from word of mouth. Ads are meant to be the start of a snowball, okay? Your business should pick up momentum the more people buy from ads. And then you should be able to turn off your ads at some point and will still make money. For example, about 50% of the sales at Hyroast are organic. I can turn off my ads for two weeks and we will still do phenomenal numbers. Why is that? Well, it's because we've been running ads for almost a year and a half. We've got tons of people in, and we have thousands of customers in. And for every customer you get, we get two more customers referred by them. Usually. Same thing with Alex's gym launch. People would come in and they would consistently get incredible results. So there's two things you need to understand about this. You need to have a unique offer that is something that people desperately want. Okay? There was nothing really like this in a gym area. Okay. Hiros, for example, there's nothing that really solves the problem that Hiros solved initially. I'm sure there'll be copycats and there's a few other businesses, but they're not really marketing well. Okay? And that's not a dig at those businesses if you're one of our competitors. I'm not going to grow my business by talking smack about you. I'm going to grow my business by focusing on my customer. I'm not here to trash your business. That being said, the reason why Hieros is growing is because originally it was just a very unique offer. There's nothing else out there that can fix the problems that hire us can. And the ways that we do it as consistently. And we started running ads with HiOS, the ads weren't that effective. But as Hiros became a more recognized brand and the results became more. More well known. Ads work like crazy. Now, it's impossible for me not to make money on these ads, okay? So on top of that, too, focus on your product if you want your ads to work better. When we're marketing, especially in these industries, you see all these people that come in and they have really good ad campaigns, and they go up and they go down. Why? Because you run out of buyers. The bad word of mouth gets out there. Eventually. Your business has to grow through word of mouth. Apple doesn't run that many ads compared to how many people come in their store. Your business has to eventually grow through word of mouth. Now, here's the final tip. I can give you two final tips. Alex's product is expensive. Hiros is expensive. If you want to make your ads work well on Facebook with your funnels, sell expensive products. I've talked about this in every video so far. The numbers just simply work out. The numbers work much better if you're selling a $10,000 product versus a $80 product. Why? Because let's say you send 1,000 people in at $5 per click and you get one of those people to buy a $10,000 product, you're profitable if you get 100. If you get a 7% conversion rate on a $20 product, something around there. The numbers barely even work out. And that's an insane conversion rate. Sell expensive products. Sell exp. Final thing. The reason why Hires works so well is because it's reoccurring. Okay? If we run our ads and people, we break even on our ads, we're still gonna make tons of money on the back end. So much money on the back end. Okay? If I spend $10,000 to get a customer that pays $5,000 up front, I'm still probably going to make about $4,000 to $5,000 profit. I don't pay anywhere near that to get that type of customer. So I can pay $5,000, get a $5,000 customer, make $10,000 profit, no problem. Easy. I can pay so much to get a customer. If you look at this funnel right here, one of the things that Gym Launch does exceptionally well is they have a very, very deep back end. I'm not going to explain that to you, but Gym Launch has so many things that they also help gym owners with that are also high ticket as well. So even if they break even on this initial sale right here, they make so much money in their back end, so they can spend. They can just be very reckless with these ads. And this funnel doesn't even have to be that tight. Alright. It can be kind of a reckless funnel that just builds the brand because it's all in the back end. So that's this funnel review. And the reason why I wanted to do this is I wanted to share with you that the most profitable funnels you're going to see, usually the most simple ones, they're usually the easiest ones. And what they all share in common is they're usually pretty simple, they have excessive results, the product is a unique offer and the product has a phenomenal back end. That's it. It's not something that's going to go on on your Facebook ad. It's not something that's gonna go on magically in your funnel. You're not gonna change the headline and find some secret survey you can add in there that's gonna blow it up. Every person I know that's made 50 plus million dollars. The funnels aren't that complicated. They're very simple to get. The difference is the offer, the product, the results, the testimonials of course, that come with the results. And understanding the context of the customer, that's extremely important too. That's it, guys. This is the training I have for you today. This is probably one of the better videos I've made on here because this explains really the secret to selling via ads. And I'll see you in the next video. Subscribe to this channel. And also if you want help with your ads, check out my Mastermind below. We have more ad results than any other ad mastermind online, period. And you should also check out Hiros. At least go to the website, skim around because it will increase your AD ROI by 15 to 20%. Because you'll be working, working with accurate data versus bad data. And when you use accurate data, you get better results because accurate data leads to accurate action. Bad data leads to inaccurate action like turning off the wrong ads and scaling the wrong ads and wasting money. That's it. I'll see you in the next video. This has been Becker, CEO of Hieros. Ram.