A short YouTube clip (by Nate Tilley) arguing that businesses should invest in paid advertising because it reliably multiplies revenue (examples: $1→$2–$10). The speaker contrasts paid ads with word-of-mouth and cites online search behavior—noting that 94% of people use Google when looking for products/services—to justify redirecting marketing spend into paid channels.
94%
Investing in your business. There's no other vehicle that can give you the returns to invest in your business. You do that through advertising and specifically paid advertising. If you can kind of have a machine where you put $1 in and $2 comes back out or $3 or $5 or $10, these are not unheard of. Numbers like these are very common in online advertising and marketing and just a general advertising to be getting those kind of returns. The question that you know I pos that like yeah look word of mouth is great and it's a fantastic way to get new clients in but that doesn't change the fact that if I was in the market for the product or service that you sell, what am I doing when I'm looking for a product or service? Am I going and asking all of my friends and just hoping that they have somebody or am I jumping onto Google? Well you know 94% of people are jumping on Google and looking for products and services.
