A short YouTube clip (Nate Tilley) advising that improving personal functioning and business results begins with better sleep quality and investing in physical essentials: a good bed, pillow, and shoes. The speaker suggests reallocating discretionary spending (e.g., expensive phones) toward higher-quality sleep products to boost energy and productivity.
When people ask me, like, okay, hey, I'm looking to grow my business, or I'm really trying to, you know, double the amount of leads that I'm getting, or I've been trying to hit this goal for so long and I'm unable to do that, the first place that I really look at is like, how are they as a functioning human being, right? And the first thing that's going to make the most impact on them as a functioning human being is going to be the length and also the quality of the sleep that they get. When you're thinking about your sleep, the real things that you want to invest in is really a good pair of shoes and a good bed. Because if you're not in one, you're in the other. People spend, you know, 1,000, $2,000 on an iPhone and they've got a shitty bed. It's like, sell your iPhone and go buy a good quality bed and also get a good quality pillow.
