Nate Tilley breaks down the real cost of online attention: you either pay money for ads or time creating content. Either way, it's an investment. About 60 cents of every advertising dollar goes to the internet.
The thing that is really, really important, specifically in today's day and age where we're so connected to the Internet and the Internet is the number one advertising channel on planet Earth right now, and it accounts for around 60 cents of every dollar spent when it comes to advertising, is that you need to factor in the cost of getting that attention and getting those eyeballs to you. Now, you might be sitting there and being like, oh, well, I can just do like blogging. I could put a whole bunch of content marketing out on YouTube and get free traffic. SABRI yeah, but you're paying with your time and there's going to become a you're going to have to hire somebody to actually do that so you can continue to grow the business. And that cost to hire that person is a paid advertising budget. So whether you're paying on time or you're paying in cash, it's the same thing.
