Short persuasive talk arguing that products aren't boring—marketing is. Uses examples (Liquid Death, Nugs, Geico) and cognitive facts about human attention (50,000 daily thoughts, 95% repetitive) to recommend using pattern interrupts and novelty to capture attention in social feeds.
There's no such thing as a boring product or service, just boring marketing. And I'll prove it. Here's Liquid Debt. These guys sell canned water and they are valued at over $700 million. Then there's Nugs. These guys are called the Tesla of chicken nuggets and they're valued at over $260 million. Then there's Geico. They use this quirky little lizard to do 35 billion in sales per year. You see, humans have over 50,000 thoughts per day. 95% of those thoughts are the same. The human BR is an incredibly efficient pattern recognition machine and as people are constantly scrolling through the newsfeed, they're recognizing patterns. And that's why using pattern interrupts in your marketing is so effective. Things that are new and novel command the lion's share of attention in the newsfeed. So when you're putting together your next ads, ask yourself how am I interrupting the feed and hijacking their attention with something that is new and novel? And that's why.
