Nate Tilley argues marketers obsess over button colors and tiny interface tweaks while ignoring what actually moves people: strong hooks, storytelling, and better headlines. Spend time generating headline variants with ChatGPT and testing different creative angles instead of split-testing pixels.
Did I hear that again? I'm going to jump out my window. Split Testing button Colors all these conversion rate geeks out there that talk about splitting button colors that are running crappy headlines, no lead in copy, no good story. They're picking up pennies and they're leaving dollars on the floor. You're going to need really good hooked stories. Even just investing that time and setting up that split test and just running more hooks, more creative. Just giving your 10 best headlines to ChatGPT and say write me 30 more like this. That's targeted towards women, that's targeted to running. That is going to be infinitely more valuable than whether or not you go from a green to an orange button. We found the title for this episode, your button colors.
