A short YouTube video by Nate Tilley explaining that Rolex—now a leading luxury watch brand—built its early success through direct-response tactics. The narrator says Rolex used influencer marketing and marketing campaigns, then converted that attention into growth by running lead-generation ads (cited example: Daily Mail) to build the brand.
Rolex is one of the biggest luxury brands in the world. It would be very easy for a business just to look at Rolex as this huge luxury brand that they are today and just say, hey, I want to do what they're doing. They look at their partnerships with Roger Federer or sporting organizations like the tennis and the golf and think, yeah, I just need to do what these guys are doing and run big billboards with just my logo on it and build my brand. But if you really look at how the number one watch brand in the world got its start, it had its roots in direct response. It used influencer marketing, marketing campaign, and then hijacked that attention and ran ads in the Daily Mail with a lead generation ad to really build their brand.
