Alex Hormozi says revenue is the scoreboard of business success because it shows how well you solve problems and how many people value what you do. He sold almost a million books but thinks it should be 20 million, using that gap to show where his skills need to scale.
Alex Hormozi
"Almost a million" books.
20 million books.
The game that I play is business. And the scoreboard in business is revenue. It's just a way of measuring where you're at and how good you are at solving problems. The market rewards you for the value that you create and the amount of people that you can help. I've sold almost a million books, but it should be 20 million books. And the reason that I haven't sold 20 million books is because I don't have the skills to do that yet. I'm not good enough yet. Business is the metric of money. It's reach and its impact, and there's a lot of those things. But if you want to help and reach a lot of people, you are going to need economics to make that happen.
