This Page Hack Drops Facebook Ad Cost 52%

Alex Becker shares the landing page changes that cut his Facebook ad costs in half. Strip the navigation, simplify your copy, use short videos, and stack social proof so visitors have one clear path to convert.
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Point blank. If you apply what I show you in this video to your landing pages, you're gonna see much higher conversions, just period. I'm gonna walk you through some of my highest converting pages and some of the highest converting pages of all time that I've ever seen from YouTube ads, from Facebook ads. And I'm gonna show you the micro optimizations and the big optimizations that I know other people have made and I have made. And that for example, people in my ad mastermind, we have the best YouTube ad results of any ad mastermind on planet Earth. I'm not telling you that today to get you to join the mastermind. I'm telling you that because I consistently show hundreds of people in this mastermind this exact strategy, this exact landing page design, and it just every single time improves their conversions. So it works, it's easy to do. And I'm just going to show you this in this video if you want to know why I'm showing this. My name is Alex Becker. I'm the CEO of hires. It's the fastest growing ad analyst company in the entire world. I've also generated ten plus million dollars in sales from Facebook ads and over 20 million dollars in sales from YouTube ads. And I tell you exactly how I did that and how I've helped other people do that. So as you will grow your business to a point with ads that you need proper attribution, which is what IROS does. If you just use proper attribution, you're gonna see much, much, much higher ROIs on your ads and you're gonna save way, way more money. We actually guarantee that. And we actually guarantee that and deliver that every single time. Which is why pretty much everybody uses high roast these days. That being said, I want to show you this so that you can grow your ad account first so that maybe you come back around and use Hiros in the future. So let's just hop into it. Okay guys. So let's talk about this by reviewing two of my most successful landing page styles of all time. So what I see people try and do in their landing pages, and I'm just going to give you about three or four tips. You apply these, you can do so much better. Tip number one, stop trying to communicate so many different things. So you can see in this one right here, YouTube ad template I've used to generate over $18 million in sales. Get my copy and paste ad scripts and targeting swipe files. You see how simple this is to comprehend what I see happen all the time with people on their Landing pages is they try to convey like my 10 step formula to help me move out of my parents house and finally achieve financial freedom by XYZ by using a secret Amazon style thing. Get your free bonus and template. Okay, what you need to do is you want to focus on only using words in as few words as possible while still being extremely impactful without distracting the human mind in too many different directions. And you want to communicate something very, very simple in every page. The results you're looking for in a repeatable, easy way. And then that's it. Okay. Without effort. The results you're looking for without effort. If you can take anything else from anything, it's that YouTube ad template I've used to generate over $18 million in sales. What does template convey? Easy, repeatable. What is it that they want? The result they're looking for money from YouTube ads. Get my copy and paste ad scripts and targeting swipe files. This again conveys without effort. Copy and paste without saying it. This is extremely important on any type of opt in or call booking page. Look how simple this page is right here. And there's not much else being communicated. Why? Because what do we need to to communicate? Let's just remove the rest of this page right here. Okay. Because you're gonna see there's literally not much communicated right here. Okay. But again it's communicating the same thing. What are we communicating right here? We don't need to communicate too much. If a person wants this right here, they're going to opt in for it. And a little tip I'm gonna give you an opt in pages is find a way to hook in without effort and easy into something that they can download or copy or obtain. If you just offer that simply right there, people are gonna do it. And if you focus on being very simple, keeping everything else, it's gonna work. That's why on opt in pages, that's why on my landing page designs, whenever I link a page to an ad to a page, I keep it abysmally simple. That's why when you go to like Apple's website, you're gonna see something very similar to my designs right here. Cause I copied Apple. Okay. How Highroast uses AI tracking to instantly increase ad roi. And really this video is gonna mostly just be about headlines. Look how high risk uses AI tracking increase ad roi. How you can get a higher ad ROI without doing anything. That's what gets them to watch the video. That's it. Or you don't pay. So this is basically saying you're Going to get everything you want without any effort or you don't pay for it. Look how simple the communication is. I'm not using a lot of words. I'm not explaining a lot because the point of headlines is to get people to read. The rest of the page is to get people to take an action. It's not to explain everything that's happening right here. That's a huge thing you need to do on your landing page. Understand headlines are meant to get a person to take action and take interest in the rest of the page, not explain everything that's going to be happening. People try to do too much in every section instead of letting sections do their own thing. So I'm not really going to talk about the sales video because if you actually go on this video, there's an exact walkthrough, step by step of how this sales video works. This sales video converts like crazy and you get walked completely through it for free on on our Hieros blog or on our Hieros channel right now. So you should really subscribe to it. And if you need help writing these things and whatnot, check out my ad mastermind below. We have more results than any other ad mastermind on planet Earth. You should check it out. It works pretty well. So look, I want to also show you what's going on in this page right here. When you're writing pages, what a lot of people try to do is they try to follow just some template and marketing script, because that's what makes sense. But the most important thing I'm going to tell you on any page or any funnel that you make is focus on context of who you're talking to and what they're thinking when they land on the page. Of course, copywriting tactics have their place, but more so thinking. What is a person going to think when they land on the page? This is the best copywriting tactic. It's worked very well for me. I've done very well with ads. So it at least works somewhat. I will tell you that. And what I do when a person lands on a page is I think, what is the person going to do when they land a page? They're gonna come here and we need to hook them with this. So I gotta hook them, then I gotta get them to watch this video. But they're probably not gonna watch this video or like 50% of them won't watch this video. So what am I gonna do next? Well, I'm just gonna say if you're shorter or they're gonna watch very little of It. So what if people watch very little of it? Well, they're gonna get hit in the first two minutes with all the benefits of high risk and all the excessive proof that we increase people's ad ROIs by 20, 30% literally every time we guarantee it. You should use it. It's silly if you don't. That being said, I predict that people are gonna only watch two to three minutes of video, so I assume they're just gonna scroll down. And I'm saying, look, if you're short on time, do this. Now, what people are gonna do on this page also is they're gonna skim through, or they're gonna watch two minutes of this video, and then they're gonna just pop up a question. So what I do is I answer the questions I think they're gonna have right off the bat. What is print tracking? Okay. Boom. And then I explain it in very, very simple terms. I never use any complicated terms. I never use a lot of text anywhere. Why? Have you seen how people use the Internet? People don't read anymore. They just simply don't. They read big chunks of words, okay? So I use big chunks of words and pictures in my copywriting. Now, another thing I'm going to tell you is, look at how simple this page is. A lot of people have graphics, Griffins, and wizards flying around their page. I could do that if I wanted. I have the designers to do it. I could draw a Ra, you know, fighting a unicorn with cyborg implants if I wanted on this page. But I don't for a very specific reason. I want to be communicated very simply. I use black backgrounds, white text, or I would use white backgrounds and black text. And you can see I'm not using tons of colors, and I'm just using red to stand out in key places. Okay. Just to give it a little bit of flare so it's not super boring to look at. Why am I doing this? Because I don't want complication. I want simplicity at all points of the page so that my message is communicated in an understandable way. Too many people try to have way too much going on in their pages. I'm not going to review pages, but you can go to any SaaS company page. You can go to anyone. There's just so much text and so much information to digest. People don't. You only have probably 20% of a person's attention when they're looking at their page. They got their cryptocurrency prices in the upper right hand corner. They got their Facebook thing Dinging off. They got telegram pinging them. You have very little of the human brain. So if you're going to try and communicate with them in a deep way, it's just not going to happen. That's the job of the sales videos. That's the job of your webinars. That's the job of your sales calls teams. What we're trying to do right here is just get the bare enough attention to make the person just understand we're going to get them these results and then get them to book a call. That's all we're trying to do. What does this page really show? You're going to get the results without effort. Here's what it is. Here's why it works. Here's all the results it's gotten. Do you want to book a call? Do you want to book a call? Do you want to book a call? And most people are going to book a call at this point right here. Now, of course, when we're doing like a webinar funnel or a longer sales video, you know, we're going to have to rely on the sales video to do a lot more of the heavy lifting. This is why you don't necessarily want giant pages of text. When you're not going for something that's really easy, like a phone call, you usually just want just a sales video and. And then all the rest of the hoopla comes out. That's what a webinar is for. That's what a longer form video is for. Okay, one other final thing I'm going to show you that just works really well is what I like to call the endless conga line of I'm just giving you random landing page tips in this video. If you haven't figured it out yet, there was really no objective with this video. I just sat down like, what do people want? What's going to help them? Landing page tips. Look, one tactic I've used forever is called the conga line of results. Back in the day when I used to launch Prox on Warrior forum and I was a degenerate piece of shit. Just kidding. I love you warrior form people. You're great. But look, back in the day when I used to launch products like a goofball on forums, one thing that was super powerful was just posting an endless scrollable line of results. And so you're going to notice on almost every sales page I have, I line up results in a way so that people have to scroll past them. Why? Because people don't read results. They don't read results, but they take in how much they're scrolling. One thing you can do when you're showing results is you don't necessarily want your landing page to be too long. In my opinion, people just aren't gonna read all that. They just really aren't. What you wanna do is you want to make them feel like the results are endless, which I mean at high risk they pretty much are. So this is easy for us to do, but you want them to make them feel like the results are endless so they just go, I'm not gonna read all that. This thing obviously works. That's another really, really, really useful landing page tool you can use. And then when you're showing testimonials, results, specifically long winded results, take the gist of what the people are saying and put those next to the results. That's going to help a lot because people aren't going to read this. They aren't going to read this. This is just proof that what is right here is true. So if they want to go prove it, they can. But most people aren't going to read this, okay? Most people aren't going to read this stuff right here. And then finally, the last thing I'm gonna show you is when people click away from your pages to the thing you want them to do, keep it hyper simple. You can see when they click this page right here, they can scroll down if they want, but it's just pow pow. This is the only thing they can do right here. There is nothing else. There's no other pages for them to click to. There's no terms of service. I mean it's at the bottom of the page. Of course there's nowhere else for them to go. Same thing with this page right here, alright? This is what I link ads to, okay? And this is why I keep this page so insanely simple. There's nowhere for them to go. There's nowhere for them to get lost. In this page I see people, they have like their whole entire website links up here. Like a person be like, ah, yeah, I do want to know about this guy. Or like, hey, I do want to like see pricing and whatnot. No, when you have a funnel, there should be no escape from the funnel, okay? Except the place you want them to go. There's nowhere for you to go on this page and except here. And there's nowhere for you to go on this page except here, okay? And those are the tips I'm going to give you for the day. If you guys want more tips, leave some questions in the comments and I will 100% get to them. I'll look at what you're saying and I'll post stuff about that. On top of that, be sure to subscribe for this subscribe to this channel because I release videos like this three times a week. Because I told you before, if I help you grow your business via ads, you're going to need proper attribution with Hiros. Because if you have proper attribution and feed that data back to AIs at ad platforms, you're just going to make more money from your ads. We guarantee it and thousands of people use Hiros. The guarantee is beyond proven at this point, so you should check the link below this video if you want more information on that. On top of that, check out the link to my Ad Mastermind below. It literally has more results than any other Ad Mastermind, especially for YouTube online. It is absolutely incredible. It's the delivered so many results and has the same excessively long guarantee that Hyros does because it just plain works. It's been Alex Becker, thanks so much for watching. Subscribe so you catch the next video. Be sure to check it all out. It's very cool. I don't know what in this video so I'll see you next time.










