A short YouTube "shorts" clip by Nate Tilley advising viewers to optimize for their immediate personal unit (family/partnership). The speaker argues that when you prioritize your partner and shared values you become willing to endure hardship for shared goals. He frames partners as a "silent co-founder" whose values, standards, and dynamics strongly influence business success or failure.
Optimizing for your little unit, your family, your partnership, and what's best for you guys, you'll be willing to walk over hot coals and do the crawling over crushed glass to get to the promised land. Because it's a lot bigger than just yourself and it's a commitment that you've made. All businesses really do have a silent co founder. It's just very important to make sure that you understand those dynamics and you understand that whatever success that you're seeing in your business, and sometimes, unfortunately, lack of success, a lot of that can be attributed, attributed also to your partner and that dynamic that you have set, the certain values or lack of values that you've established and the standards of what will be accepted and what will be tolerated.
